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Sony: PS3 will rule them all ... just give us five years, k? photo

The PromiseStation 3 is back in full effect, with Sony's David Reeves following the corporate line of stating that things will be great in the far-flung future. Sony has always been about saying, "next year, things will be different." Reeves, to his credit, has decided to say that three to five years is more realistic.

"I don't think it will be next year, but in three to five years it will become dominant on the market," claims Reeves. "The legacy will be that people will see a tortoise and hare situation. In a way, in the end it will be a dead heat. People will say PS3 took a while to get going but it really caught up very quickly and confounded many of the critics from the first year."

I like the PS3 a lot, and it's definitely the only console this year with a selection of games I'm truly looking forward to. That said, I'm really sick of Sony's "tortoise and hare" claims. This is a fast-moving industry, and digging in your heels while smugly saying "wait and see" doesn't change anything, especially as this has been Sony's MO for the past three years already.

As for David Reeves, this may well be the last time we feature a madcap quote from the outspoken European executive, as he'll be retiring to give his jaw a well-earned rest. I'll miss him a lot. He was very much Sony's Aaron Greenberg.


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33 comments | showing # 1 to 33

onomelon's Avatar - Comment posted on 04/30/2009 09:08
onomelon
Jim, do you just pick these kinds header images because you think they have some twisted connection to the article? Or do you pick them because you can't think of a a good enough image to go with the article?
PappaDukes's Avatar - Comment posted on 04/30/2009 09:18
PappaDukes
He picks them because he is the King of Video Games, and furthermore, you do not question the King of Video Games! What he does is always right and of no concern of yours.
loki d20's Avatar - Comment posted on 04/30/2009 09:21
loki d20
The PromiseStation 3 is back in full effect, with Sony's David Reeves following the corporate line of stating that things will be great in the far-flung future. Sony has always been about saying, "next year, things will be different." Reeves, to his credit, has decided to say that three to five years is more realistic.

Color me confused. Aren't both comments talking about different things? Reeves is talking about domination in regards to console attach rate and game sales while Sony is talking about improving in the next year.

Also, give it to Reeeves for some lovely last-minute controversy as he's on his way out the door and probably not giving much of a rat's ass about anything console war related.
Pushtrak's Avatar - Comment posted on 04/30/2009 09:27
Pushtrak
Sony bollox. I had a friend with the inception of trophies said compared to achievements, it was "quality over quantity". That line doesn't hold water, either when you remember that so many multiplatform games have the same thing be it achievement or trophy.
Jim Sterling's Avatar - Comment posted on 04/30/2009 09:29
Jim Sterling
"Color me confused. Aren't both comments talking about different things?"

The point is, Sony is constantly promising things will happen in the future.

Also, I will miss Reeves.
PixelJunky's Avatar - Comment posted on 04/30/2009 09:29
PixelJunky
I'm actually impressed the PS3 is doing as good as it is considering the non stop onslaught of negative press during the first year from the gaming media. PS3 has the best and diverse gaming lineup out there in my opinion, just like the PS1 and PS2 before it.
kavorka's Avatar - Comment posted on 04/30/2009 09:35
kavorka
I think he's probably right, at least, he *could* be right, if Sony doesn't screw it up. PS3 has some staying power, that's for sure. Difficult to see-- always in motion is the future.
Black Nexus's Avatar - Comment posted on 04/30/2009 09:38
Black Nexus
I dunno I know this is a fast moving industry but sometimes its better to slow down and pick your spots.

The Wii and the 360 went firing out the gates and everyone assumed the PS3's slow method wouldn't produce results, Now both those systems are facing more than a few issues and the PS3 is the only console with no visible problems on the horizon( they just gotta work out the pricing and its pretty much all gravy for them here on out).

That being said however I would like for sony to throw it into 3rd gear already.
Pushtrak's Avatar - Comment posted on 04/30/2009 09:40
Pushtrak
"Color me confused. Aren't both comments talking about different things? Reeves is talking about domination in regards to console attach rate and game sales while Sony is talking about improving in the next year. "

Colour me confused. So, Reeves is talking about console attach rate and game sales, then what the hell is Sony talking about? I'd have thought they were on the same page. Maybe its you who really is confused.
BulletTrain's Avatar - Comment posted on 04/30/2009 09:49
BulletTrain
Is that fucking dog-thing making out with Skeletor?

My mind is blown.
Black Nexus's Avatar - Comment posted on 04/30/2009 09:50
Black Nexus
(Sorry I hit that enter button by accident) I guess what I'm saying I'd I'd rather them be too patient than impatient, impatience. Looks good in the begging but ultimatly ends in a train wreck, being too patient may take a while but you ultimatly get what you want.
mikeyed's Avatar - Comment posted on 04/30/2009 09:55
mikeyed
He probably meant the next generation of consoles, no?
benjaxez's Avatar - Comment posted on 04/30/2009 09:57
benjaxez
Colour me confused.
silvain's Avatar - Comment posted on 04/30/2009 10:00
silvain
too bad next next gen starts in 2 years.
ChaosTeaCup's Avatar - Comment posted on 04/30/2009 10:26
ChaosTeaCup
"Now both those systems are facing more than a few issues and the PS3 is the only console with no visible problems on the horizon"

Did you pull that one out of your arse?

I'm sure Microsoft and Xbox would love to have Nintendo's problems.
Oh, and here's a visible problem for the Playstation3: It has the smallest share of gamers of the three (wii/360/PS3). That's not something Sony will like. Also, this stupid war between PS3reaks and Xbots has pretty much ensured that a sizeable chunk of either will never buy the rival machine, which as things stand is in Microsoft's favour, not Sony's.
Discarded Couch Sandwich's Avatar - Comment posted on 04/30/2009 10:38
Discarded Couch Sandwich
Far as I care, things are already great for the PS3. They're just not as great as the other consoles, financially anyway. Doesn't matter if you're enjoying it though!
Chack's Avatar - Comment posted on 04/30/2009 11:02
Chack
So that's how Sony pretend that the PS3 will last 10 years, now I get it.
Gnome Enthusiast's Avatar - Comment posted on 04/30/2009 11:03
Gnome Enthusiast
I think that everything is good on the PS3. I have all 3 systems but I play the ps3 the most. Killzone 2 is really good and I am really looking forward to MAG. PS3 OWNZ!
Monodi's Avatar - Comment posted on 04/30/2009 11:05
Monodi
I double-dog-dare them if they can keep with just the PS3 in 10 years.
Char Aznable's Avatar - Comment posted on 04/30/2009 11:20
Char Aznable
STFUAJPG: words to live by
Chronic Logic's Avatar - Comment posted on 04/30/2009 11:22
Chronic Logic
And Nintendo laughs at Reeves and flips him off.
Black Nexus's Avatar - Comment posted on 04/30/2009 11:26
Black Nexus
@ chaosteacup
You missed the point(and how many people buy it is irrelevant to the people who already own the system, that's sonys problem, I couldn't care less). Also if one system starts getting alot better than the other I doubt people are gonna deny themselves fun and joy just cause they already have the other system, having ps2 didn't stop me from getting an xbox, nor did having a 360 stop me from getting a PS3, because that's how a logical person thinks.

And no the only real complaint anyone can have with them is price (I doubt anyone but us listens to sonys PR, your average person isn't intrested in this stuff, they just want a price cut), but I could produce a list of issues for the Wii and the 360 that has happend or is about to happen, simply because things weren't as thought out as they should have been (something that matters to me as I own all 3 consoles).

Every method is different, sony just choose to take the majoruty of their lumps and bruises early, that's why there no problems on the horizon right now.

And for the record I choose to use the 360 and Wii as exaples because there relevant to the times, I've could have easily sub in 360 with let's say the sega saturn ( it sufferd a few similar problems) but that would not have been as relevant,and even though I used them as examples I assumed nobody would take it out of context and see the statement for what its worth, but it seems I gave someone like you too much credit.I'll remember to simplify my statements for you next time so you may have a chance understanding the point and actually contributing to the conversation.
CelicaCrazed's Avatar - Comment posted on 04/30/2009 11:49
CelicaCrazed
Well at least they'll always have me looking forward to something.
brainderailment's Avatar - Comment posted on 04/30/2009 12:39
brainderailment
I dont give a shit how many concoles they sell, as long as I keep hetting these amazing games I'm golden.
T9X's Avatar - Comment posted on 04/30/2009 17:57
T9X
3-5 years?Seriously?I seriously doubt that the next generation of consoles will wait for Sony to get their shit together.Sony would do well to realise that people are tired of hearing this tired "things will get better" shit.Realistickly,the PS3 is a good system with horrible marketing and a damning lack of exclusives.This generation of systems have already fought their wars and most people have already decided which one is their favorite.Suck it up Sony,and concentrate on the new PSP and the next PS system.
B-Radicate's Avatar - Comment posted on 04/30/2009 20:16
B-Radicate
What twats. Honestly, Sony is made up of complete and utter twats.
Korolev's Avatar - Comment posted on 04/30/2009 23:50
Korolev
I know he's trying to appeal to investors, but no one can predict what will happen in 3 to 5 years time. The PS3 might do really well, or it might do really poorly. Nobody can predict the market within 3 years - well, we can predict that Microsoft and Sony will still EXIST, but apart from that, who knows? Chrysler went bankrupt today and the economy could go anyway at this point. Not only that, but Sony isn't just video games. If the downturn hurts their appliance/TV/computer and R&D departments, they might not be able to afford keeping the PS3 at the top of their priorities. Then again, maybe the PS3 division will be one of the only one of their divisions to turn a profit, so maybe they'll pay more attention to it. Simply put, no one knows what will happen to the PS3 in 3 to 5 years time.

But from what they're saying, the intend to keep it around for a while, which is a good thing. Hopefully sony realize that shooting for the moon is all well and good, but developing a reasonably priced and reasonably capable console is better for your profit margins. Sony needs to learn that price is going to be THE major determinate of console sales in the future. If your poor and your job looks a bit shakey in these times, then you're going to buy the cheaper console over the more expensive console, ESPECIALLY if the more expensive console has less exclusive games.
ChaosTeaCup's Avatar - Comment posted on 05/01/2009 06:01
ChaosTeaCup
Get fucked, Black Nexus. No need to talk to me like I'm a child. I'm used to it from the arrogant (though insecure) PS3 fraternity though, so nevermind. Your statement was simple enough, and you puposely left the context open so as to get a little dig in at the Xbox. Doesn't make my point unvalid even when you put your - hey, c'mon, it was obvious I meant X - context in. Why are PS3 fanboys always, always, trying to put the boot in on Xbox? I joke on the PS3 for fun, not because I have a superiority complex, but you PS3 guys take it all so seriously - a perfect indicator of just how downtrodden the PS3 community is as a result of having the most misunderstood system. Accept that Sony have lost on this, as they will have to, too. As was mentioned earlier, the rest of the world is not going to stand still so that Sony can prove the PS3 is the best system. We know that currently it has the best tech, but that means dick-all because the Xbox/Wii tech is not exactly shite, and it sates the thirst of so many. By the time this 5 years comes round tecnology will have moved on beyond even what the PS3 potents to have. And to pretend that the PS3 has no issues, while the others have is a bit wishful thinking, as I mentioned before, Sony got stability, but they have the most expensive system in the poorest times for decades. That is not the best position to hold, no matter how awesome their gear is (and it is awesome). PS3 users are like Mac users: Smug, holier-than-thou, and think their system is the best, when really it's just a jumped-up version of what is already around, but with less third-party interest.
CelicaCrazed's Avatar - Comment posted on 05/01/2009 10:47
CelicaCrazed
@ ChaosTeaCup

Clearly it is only the PS3 owners with insecurity issues o_O
ChaosTeaCup's Avatar - Comment posted on 05/01/2009 12:01
ChaosTeaCup
Exactly Celicacrazed. It seems obvious to me. ;0P

Seriously though, if you think my ramblings sound like they are born of insecurity, fair enough, but I assure you they're not. I refer to PS3sers desperation for the PS3 to have this or that in order to establish the PS3 as the best machine - something which it obviously hasn't done yet, hence the explanation for comments such as "I hope MAG is the bomb, the PS3 needs this" or the whole furore over KZ2 reviews. Tell me that wasn't the most ridiculous example of PS3sers getting in a tizz because for KZ2 to not get perfect scores would "harm the playstation"

I'll admit I get frothy at the mouth when something riles me, and yeah I'll talk shit occasionally too, but insecure I am not...
CelicaCrazed's Avatar - Comment posted on 05/01/2009 17:05
CelicaCrazed
Haha we wouldn't be human if it wasn't for a few insecurities in our lives ^_^

Yeah the KZ2 review fiasco was hilarious...in a totally embarrassing way. I don't even know what the thought process was behind a lot of those people but it did get people talking on a range of topics. And I'm honestly fine with were Sony is now. Sure they need to drop the price but the current library and future titles are solid. There is just a general good feeling surrounding the company with what is to come. Or that's what I see anyways.
Thomaticus's Avatar - Comment posted on 05/03/2009 11:37
Thomaticus
Ah, come on Sterling, what else do you want Sony to say. First of all Sony needs to make some promises to the consumers and to the stockholders, let them know that there's going to be some aggressive campaigning by Sony to catch up to the competition.

The turtoise and the Hare analogy is a very good one, because yes, Wii and 360 started off well, but now you have in the Wii a system that doesn't provide much profit for third party releases, and you have a 360 that's starting to look dated. In the next 5 years, PS3 will begin to appeal to the masses, because it'll be in a much lower (masses) price range. (200-300 dollars) also both the wii and 360 may need to update their consoles within that time frame. so the ps3 may be the cheapest and best console on the market within the next 5 years..
Thomaticus's Avatar - Comment posted on 05/03/2009 23:11
Thomaticus
Ah, come on Sterling, what else do you want Sony to say. First of all Sony needs to make some promises to the consumers and to the stockholders, let them know that there's going to be some aggressive campaigning by Sony to catch up to the competition.

The turtoise and the Hare analogy is a very good one, because yes, Wii and 360 started off well, but now you have in the Wii a system that doesn't provide much profit for third party releases, and you have a 360 that's starting to look dated. In the next 5 years, PS3 will begin to appeal to the masses, because it'll be in a much lower (masses) price range. (200-300 dollars) also both the wii and 360 may need to update their consoles within that time frame. so the ps3 may be the cheapest and best console on the market within the next 5 years..
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