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Sony: PS3 price cut for U.S. only photo

It seems like only gamers in the United States will benefit from Sony's recent price drop to $499 for the 60gb model of the PlayStation 3. My apologies to our worldwide readers. While Sony may not love you, we still do. Feel free to throw out the obligatory 'we didn't want one anyway' posts.

Bloomberg reports that although the U.S. saw a 17 percent price cut for the PS3, Sony has no plans to discount in the console in Asia or Europe. The company says that there are no plans "at this point" and follows up with a 'no comment' about the future.

"Sony is having a tough time with its PlayStation,'' said Shigemi Nonaka, chairman at Polestar Investment Management Co. in Tokyo, which has $218 million in assets including Sony shares. "Sony's always had this image of being at the leading edge of technology, but they've fallen behind the Wii.''

If you think about yesterday's report about Sony's game division still losing money while the rest of the company is making money, it kind of makes sense that they would only want to cut prices in one market. It is understandable that they would want to do this to spark sales in this large of a market, but there's no denying that other countries will feel cheated.

Never give up hope, though. Not too long ago Sony said that they had 'no plans' to reduce the price of the PS3, and then a price drop was announced early July.

[via Bloomberg]







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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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25 comments | showing # 1 to 25
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Nukkus's Avatar - Comment posted on 07/27/2007 09:11
Nukkus
Here in Canada, the price dropped from $700 to $549...
Nyteshade's Avatar - Comment posted on 07/27/2007 09:14
Nyteshade
Sony's in a tough spot... they made a console that's too expensive to appeal to a avarage consumer, then stuffed it with so much new technology that even a year later the parts have barely come down in price.

We'll be lucky to see a real price drop this year, maybe one before Christmas. It will be likely if the 60gb's go quick then they can do a global drop in price. It's even more likely if the 360 gets one. I see instead both Sony and M$ holding off until the last possible moment to try and get some profits back during the holidays for their money hemorrhaging game divisions.

No one can deny at this point that the 60gb "only US price cut" was nothing more than a fire sale of old hardware.
Xbudz's Avatar - Comment posted on 07/27/2007 09:15
Xbudz
What does PS3 cost in Canada? Is it still $100 more than the USA?

The Canadian dollar is just as strong as the US dollar now, Canadians need a bigger than $100 price-drop.
Xbudz's Avatar - Comment posted on 07/27/2007 09:19
Xbudz
thanks Nukkus
Jim Sterling's Avatar - Comment posted on 07/27/2007 09:27
Jim Sterling
Why the fuck should I buy one when elsewhere gets it cheaper? And no, neither Fall of Man nor Motorstorm is an answer.
h3lios's Avatar - Comment posted on 07/27/2007 09:30
h3lios
This is why the gray market thrives, here in Bombay i can a PS3 for 500$. Buying an official unit costs double here.

Gotta love lax customs.
RICHARD BLOCKER's Avatar - Comment posted on 07/27/2007 09:32
RICHARD BLOCKER
After all this price drop news, I feel that I am somehow being forced to buy a 60gb PS3 now while I can. With the emotion chip being phased out, my hand is forced to bite the bullet and get one.
dgenerate's Avatar - Comment posted on 07/27/2007 09:40
dgenerate
Don't forget the Canada!

I think I heard somewhere that the Elite is going to drop by $50 in Canada because of the strength of our monies these days. I THINK I remember reading that somewhere at some point. Probably best to ignore me.
Mr Derp's Avatar - Comment posted on 07/27/2007 09:59
Mr Derp
I had a dream last night that i bought a PS3,,, wow.
weird, now i find myself wanting one.
the controller was made out of styrofoam....
TorpedoTed's Avatar - Comment posted on 07/27/2007 10:01
TorpedoTed
Give me on for £279.99 with gears or war and il buy one, oh also needs rumble......oh shit....
No but seriously jibes aside, some cool games will come out later, il probabaly get one, but when its about £250 squid and i can see damage in gran turismo!!
Blazingluke's Avatar - Comment posted on 07/27/2007 10:12
Blazingluke
We got a $150 price drop in Canada.
Maurice Tan's Avatar - Comment posted on 07/27/2007 10:22
Maurice Tan
Mr Derp: wtf! I had the same with Guitar Hero 2. A mate kept saying how awesome it was for 6 months or so, then I dreamt about it and woke up wanting it.

"Sony's always had this image of being at the leading edge of technology, but they've fallen behind the Wii"
Ouch, Waggle > Cell/BluRay
morbo47's Avatar - Comment posted on 07/27/2007 10:24
morbo47
True, but was that something Sony did or something retailers did on their own? I'm not sure, but I think the price was dropped before Sony had even made their announcement.
DrXym's Avatar - Comment posted on 07/27/2007 10:27
DrXym
Of course they have plans for a price cut. All this faux speculation and denial is absurd. Sony aren't about to Osborne themselves by saying a price cut is imminent and kill sales of their consoles in the process.
Oolong's Avatar - Comment posted on 07/27/2007 13:41
Oolong
Didn't want one any way.
mix's Avatar - Comment posted on 07/27/2007 13:58
mix
@ Blazingluke

Yeah and you get 5 free blu-ray movies (Canada) if you purchase the PS3 (or any blu-ray player) between now and December I think. Costs the SAME as the Elite now plus 5 free movies...I cannot complain
SLiFE's Avatar - Comment posted on 07/27/2007 14:18
SLiFE
A friend of mine (with supposed insider sources) tells me that they dropped the 60gb simply because they can't get the hard drives anymore.
He also claims the 80gb will be dropped to $499usd/$549cdn by Christmas.

Course, none of this will matter if MS drops the 360 by a hundred bucks as is currently rumoured to be happening.
Banj's Avatar - Comment posted on 07/27/2007 14:48
Banj
I was looking to buy one last week.

£525 with Motorstorm and Resistance, which are the only games I would actually want anyway to date.

That's over $1000.

Obviously I asked the sales clerk if he'd care to suck my balls.
donkeykong's Avatar - Comment posted on 07/27/2007 15:55
donkeykong
didn't it cost less in the states already, compared to the rest of the global market? if anything they should have looked at exchange rates and tried to level things out.

And I thought, yeah I'm in Canada so everyone who is saying "$150 price drop", that actually is a lot, but then someone else says "Canadian dollar is worth the same as American dollar" so, then I think why does the PS3 still cost $50 more up here? And... our dollar is still a bit less I think, but they are really close, just like the 1970s.
black ghost's Avatar - Comment posted on 07/27/2007 20:39
black ghost
BUT WILL IT BLEND??
reno's Avatar - Comment posted on 07/27/2007 21:30
reno
I hope to God that Sony keep their PSTriple at the staggering NZ$1200 it is currently for as long as possible, maybe that'll break their evil videogamr stranglehold on this country.

PS Fuck Sony
poonster's Avatar - Comment posted on 07/27/2007 22:10
poonster
i payed $549,plus taxes it was $632 i think (i don't have the receipt right handy for my 60 gig PS3 a couple weeks ago up here in Canada.
tehdopefish's Avatar - Comment posted on 07/27/2007 23:06
tehdopefish
yep, it is $549 up here in the chilly north, making it the same price as the 360 Elite...

bringing it to that price point was an excellent move by Rhymes with Bony.
mix's Avatar - Comment posted on 07/28/2007 11:49
mix
@donkey Kong

Costs money to import goods into Canada, same as Exporting...customs baby and we get hit with that when we purchase.
SubOrbital's Avatar - Comment posted on 07/28/2007 15:55
SubOrbital
What a load of crock. Anyone else outside of the US should just boycott this overpriced paperweight until it gets lowered there too. This is ridiculous.
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