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Sony PR head quits, gets back to vodka photo

SCEA's senior director of corporate communications Dave Karraker is calling it quits and packing his things for his last day, September 7th.

Karraker is "clearing his desk" only one year after taking the job. One year might not sound like a lot of time, but remember that he had to brave through one hellacious year last year with the PS3, so you almost can't blame the guy. You could say that it was almost enough to drive one to drink.

He assures us that this is not the reason, saying that he'd rather be closer to home and back to an industry he's more familiar with. He came to SCEA from Allied Domecq Spirits and Wine, heading up PR for several booze brands. After he leaves Sony, he'll be hitting the sauce again, this time as the head of PR and events for Skyy Spirit. Cheers.

“It has been a wild ride and an incredibly enriching experience," said Karraker. "I have enjoyed immensely my tenure at SCEA and think the company and its brands are very well positioned to have an exceptional holiday and a very bright future.  I look forward to continuing to follow this industry as a gamer, rather than a spokesperson.”

Alright, who's next? 

[Via Next-Gen]


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23 comments | showing # 1 to 23

topgeargorilla's Avatar
topgeargorilla at 09/05/2007 14:05
Is skyy any good?
The only stuff I ever had much to drink was Smirnoff, a bit of Grey Goose, and some cheap 3 GBP stuff, which tasted like bum.
Coonskin05's Avatar
Coonskin05 at 09/05/2007 14:07
Skyy is good, but expensive. I guess the poor guy got so disenchanted trying to tell people the PS3's are worth it that he had to turn to drinking. Lulz.
DeusPayne's Avatar
DeusPayne at 09/05/2007 14:07
Skyy's not bad for a cheap vodka. It's no grey goose, or belvidere. But they're all better than PS3, that shit BURNS!
lvl54spacemonkey's Avatar
lvl54spacemonkey at 09/05/2007 14:08
What would a sony exec know about vodka?

Probably more than he knows about games!!


BADUM-TSH!!!
Joe Burling's Avatar
Joe Burling at 09/05/2007 14:11
It's a tough time to be a PR person for Sony. It's getting better, but still tough.
Bans's Avatar
Bans at 09/05/2007 14:15
Has to be said



"ABDANDON SHIP!"
Punk0's Avatar
Punk0 at 09/05/2007 14:15
I don't think the guy did a bad job. Sony sold far more systems than they should have considering the high price and weak library.
comradetrotskii's Avatar
comradetrotskii at 09/05/2007 14:21
Head of PR for Sony Job Description:

Try to keep tabs on Krazy Ken and Kaz, as well as all the rest of the fuckwits that decide to speak in public and damage the image of their product and brand.

Little wonder the guy is leaving.
bluemeep's Avatar
bluemeep at 09/05/2007 14:25
I rather liked Skyy. I don't drink often, but when I do that's usually one of the things I'll grab. Shame I can hardly ever find the damn stuff.
balth's Avatar
balth at 09/05/2007 14:25
Skyy is damn good.

But being a Sony fanboy, this guy has been the director of corporate communications of a company that never ran what they said past this guy. And if they did run it past him before hand, or he was in charge of their speaking points, he needed to be fired, not resign. He'll probably walk away with a huge severance package anyways.
brainderailment's Avatar
brainderailment at 09/05/2007 14:28
Hopefully someone better will take his spot.
Skyy is good if you want to get drunk, fuck flavor, I'll drink petrolium if it'll get me hammered.
masterledz's Avatar
masterledz at 09/05/2007 14:34
Isn't going back to alcohol always the logical solution?
lvl54spacemonkey's Avatar
lvl54spacemonkey at 09/05/2007 14:34
you know. you can get very drunk on petrol. not suggesting you do it but it's fumes and the crap in it will really get you hammered.
gamesronlygames's Avatar
gamesronlygames at 09/05/2007 15:13
"“It has been a wild ride and an incredibly enriching experience," said Karraker. "I have enjoyed immensely my tenure at SCEA and think the company and its brands are very well positioned to have an exceptional holiday and a very bright future. I look forward to continuing to follow this industry as a gamer, rather than a spokesperson.”
In other words,
"Holy shit Iam glad that's over. They're screwed. Now I can go pick up my Halo 3."
Vigor's Avatar
Vigor at 09/05/2007 15:17
Free alcohol or free games? I'll take the alcohol.
MisterMingo's Avatar
MisterMingo at 09/05/2007 15:25
I'd think being a Sony Corp. PR head/employee would make ANYONE resort to vodka. At least when it comes to the PS3.
Snaileb 's Avatar
Snaileb at 09/05/2007 15:31
I would drink myself out of a job, for sure.
bayushi's Avatar
bayushi at 09/05/2007 15:42
Sky is ok. I'm more into potato vodka than the grain vodka.Some pretty good inexpensive US brands out there.
demon_beast82's Avatar
demon_beast82 at 09/05/2007 16:22
Well alcohol is a good way to relieve the pain.
Upgrayedd's Avatar
Upgrayedd at 09/05/2007 16:32
The "I see what you did there." headlines just write themselves with this one.
Mxyzptlk's Avatar
Mxyzptlk at 09/06/2007 01:30
I prefer rum myself. Or lighter fluid.
Justice's Avatar
Justice at 09/06/2007 03:17
Poor dude, I thought he was ok aswell
DeusPayne's Avatar
DeusPayne at 09/06/2007 09:18
AgentMOO, that was perfect. I'm really surprised no one said that yet. Kudos.
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