Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Sony patents plan to interrupt games with commercials


10:00 AM on 05.25.2012
Sony patents plan to interrupt games with commercials photo



You can't count on a publisher to be original or inventive when it comes to our entertainment, but they always seem brilliantly innovative when it comes to selling us more crap. Sony is today's bright little star, having patented a way to inject commercial breaks into your play sessions. 

Spotted on GAF, this patent was filed by the PS3 maker in July 2011, and it's simply titled, "Advertisement Scheme for use with interactive content." I love the fact that even Sony's calling it a scheme. 

What this "scheme" does is warn players in advance that their game is about to be disrupted before presenting the commercial -- in the patent's case an advertisement for a soft drink. After a brief pause, the game will resume and the player will, presumably, have lost all sense of immersion and wonder why he or she is paying a publisher money for the privilege of making it more money.

Of course, many patents never go beyond the planning phase, but the fact that Sony's having this sort of discussion -- likely joined by every other publisher having similar discussions -- is pretty miserable, and indicative of the way this industry's going. Big budget games are being seen as little more than delivery methods for further products, while still maintaining their $60 price points. 

Videogames, folks.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



First Xbox One ad has no games photo
First Xbox One ad has no games
3:00 AM on 09.06.2013






Advertising

1:00 PM on 01.23.2015
Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a ...more



12:45 PM on 11.25.2014
Sony settles over deceptive PlayStation Vita ads

Following Federal Trade Commission charges over false advertising in late 2011 and early 2012, Sony has agreed to give consumers who purchased a PlayStation Vita before June 1, 2012 "either a $25 cash or credit refund, or a $...more



4:30 PM on 08.19.2014
Wear the carcass of Chester Cheetah in Plants vs. Zombies: Garden Warfare

I was prepared to get mildly annoyed at this Cheetos partnership with Plants vs. Zombies: Garden Warfare, despite the fact that it's not the first time the game has dabbled in brand-sponsored character variants. (There were ...more



View all Advertising






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more