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Sony not worried by PSP Go price photo

If the PSP Go has one thing going against it, it's the fact that the bloody thing costs so much money. Sony loves expensive hardware, and when it was revealed to cost a princely $249, people balked. Even worse is the case of Europe, where it'll ship for 249 Euros, with absolutely zero concession made for the higher currency strength. That's akin to almost $350, but luckily for Sony, it doesn't give a crap.

"I don't think so," states SCEA CEO Andrew House when asked if the price would be a problem for the system. "If it's cheaper would we sell more? The answer would probably be yes.

"I think on PlayStation 3, and the potential with an extension of PSP, we've got an opportunity to go even further on that. The overall value proposition which, by the way, European consumers get very, very well, I don't think they are as price driven as other markets.

"So the overall value proposition is really strong and trends towards that lifecycle. And then you've got for the first time a networked community for the business and the strength that implies. That's a huge factor in retaining people for a longer lifecycle with the product they have, because now they've bought into not just a packaged media relationship with games, but they're bought into a community that they're sharing with people and they're interacting with"

I ask our Europeans: Are you really not price-driven, as House suggests? Could Sony effectively charge anything and you'd be more than happy to buy it? I know I'd be uncomfortable buying something that costs the same in Euros as it does in Dollars. I only dread to think how badly Sony will shaft the UK when it comes to pricing the system there.








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75 comments | showing # 1 to 50
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Wintersocks's Avatar - Comment posted on 06/09/2009 11:05
Wintersocks
that's Sony for you people.

I'm not getting a better version of the PSP at that price. Maybe at 200 Euros.
Havoc Fang's Avatar - Comment posted on 06/09/2009 11:06
Havoc Fang
Yay! Economy!
covah's Avatar - Comment posted on 06/09/2009 11:07
covah
Surprise, surprise. Sony isn't worried about ANYTHING's price.

I wish I saved a picture I saw back when the PS3 was $600. It was obviously some weird promo pic of crazy "put things in Japanese school girls' mouths" porn (I think?) but it was photoshopped Kaz Harai and Ken Kutaragi shoving a PS3 in her mouth with "or no final fantasy for you" on top

long story short, that picture is appropriate right now.
Midgetsnowman's Avatar - Comment posted on 06/09/2009 11:07
Midgetsnowman
Lolsonymarketing.

They make Sega's decisions with the Dreamcast look positively intelligent.
Tarvu's Avatar - Comment posted on 06/09/2009 11:10
Tarvu
I'm sure it'll be £249 when it is priced for the UK.
bodybreak's Avatar - Comment posted on 06/09/2009 11:10
bodybreak
i have all the handheld i need right here in my DSi.
Maurice Tan's Avatar - Comment posted on 06/09/2009 11:14
Maurice Tan
The PSP Go is worth that money because you don't have to buy a wireless adapter for your ethernet cable, the controllers don't need rumble, SIXAXIS will revolutionize gaming and the bluray laser will last way longer than a shitty 360 gpu solder.

Oh, PSP you say? Quite expensive in euros, but people here do love their PSPs.
SephirothX's Avatar - Comment posted on 06/09/2009 11:14
SephirothX
I have no problem with the PSP Go. Look at the price, what the thing can do, the graphic power it has, and then compare it to the cheaper Nintendo Wii. And then you tell me which one is better? (Yes, PSP even has more games then the Wii)
Trev's Avatar - Comment posted on 06/09/2009 11:15
Trev
While I think the $250 price is fine, just flipping the symbol is kind of dumb. It should be around 179 euros, right? Maybe a little more for some of the weird import stuff I've heard about but have no experience with.
LsTr Of SmG's Avatar - Comment posted on 06/09/2009 11:15
LsTr Of SmG
If it's more than the cost of the original PSP at launch in the UK (which I already thought was too pricy at a princely £179.99) then I'm out. As nice as it looks it doesn't look £200 nice.
Shin Oni's Avatar - Comment posted on 06/09/2009 11:20
Shin Oni
as i'm fine for the Amercan price, I always feel bad for the europeans. First they get their games later than usual most of the time...then companies continue to buttfuck with by just changing the money symbol as if it comes out the same. Then make some BS excuse on how they're right we're wrong.
ChronosWing's Avatar - Comment posted on 06/09/2009 11:21
ChronosWing
@Seph

I really hope your just trolling with that comment.
Dennen's Avatar - Comment posted on 06/09/2009 11:21
Dennen
What i'm confused on is simple. Is the PSP Go actually an upgraded PSP in any way other than memory and looks? I can buy a stick of memory, and anything lighter than the PSP I already have, i'll feel like i'm going to break the thing by tapping the button.

But so far, I am to understand that the PSP Go is essentially a new visual design. And considering trade-in values, I will not be trading mine in, as I can probably buy a rather sizeable memory stick for the difference, and keep my larger screen.
ChaosTeaCup's Avatar - Comment posted on 06/09/2009 11:21
ChaosTeaCup
I'll wait til the mobile phone companies start offering free PSP:Gos with their phone contracts.

That's if I decide I want one. Which I won't, as I do all my commuting by car, and I think I might crash if I try to do both.

That and I don't really get on with games on iniature screens.
somesthetic's Avatar - Comment posted on 06/09/2009 11:22
somesthetic
Are you being paid in American Dollars, Jim? There is no reason to care what the exchange rate is unless you're using foreign currency; otherwise, it should only matter how much people make where it is being sold.
Sir playedallot's Avatar - Comment posted on 06/09/2009 11:22
Sir playedallot
European cashcows unite!

Since the PS3 is the superior and best selling console on the universe, why they can't go down with the prices? We all know, sony isnt that diabolic and moneydriven as M$crosoft, so for what they need more money?
Kris S's Avatar - Comment posted on 06/09/2009 11:24
Kris S
I don't know about Europeans or even the English but us Scots are notoriously price driven, fuck a PSP for £250 and fuck Sony until they drop the PS3 price.

Rant over, I have heard that they will keep the price as is (PS3) to sell through consoles already shipped etc on the back of a pretty good E3 and look to drop the price before x-mas. That may have been an analyst so don't take it as gospel but does seem fairly logical.
Corak's Avatar - Comment posted on 06/09/2009 11:24
Corak
Not really that surprising, Sony's prices have always been high compared to their competition.
SephirothX's Avatar - Comment posted on 06/09/2009 11:24
SephirothX
@chronoswing
Sorry. But i wasnt. PSP games look better than Wii titles in my opinion, the Go's actually going to have a respectable amount of integrated memory, the integration of the PSN Store is an instant bonus because its the best console marketplace in existence, and I own and enjoy more games for my PSP then I do for my Wii.
hoppo254's Avatar - Comment posted on 06/09/2009 11:27
hoppo254
Just going to sit and wait...i'll be happy enough with my current PSP and Xbox thank you very much Sony.

I would'nt pay that price especially for a handheld
SephirothX's Avatar - Comment posted on 06/09/2009 11:27
SephirothX
@chronoswig (cont)
Am I saying that makes the PSP a better system then the Wii? No, but on a technological level, the price of the Go is justifiable.
Pic0o's Avatar - Comment posted on 06/09/2009 11:27
Pic0o
On a good note, Sony wants to make the money upfront, while also encouraging people to CFW + Download games instead of buy them, due to the system price.

I'll stick with my PSP-2000. CFW, and I buy games for it. Tangible physical discs, that I rip and play from my memory card.

Seriously, at that starting point, they are begging for a huge CFW movement on that thing.
Nicojay2's Avatar - Comment posted on 06/09/2009 11:28
Nicojay2
Sony. Shooting themselves in the foot and the face.
TJF588's Avatar - Comment posted on 06/09/2009 11:29
TJF588
American here, but I'm personally torn over this. With no UMD slot, I thought "OK, I'll go with 3001 when I can," but with the good-will digi-copy thing Sony talked about, the nub-alignment (on-level with the X button) and 40% weight reduction makes GO sound GOod. However, that steep price comes into play. EVen, as a friend said, with the 16Gigs of onboard, I could get a 3001 and a 16Gig memory stick for less. So, now it's liking GO but wanting a more comparitive price, so neither system would be bought for the time being.
XrayZwei's Avatar - Comment posted on 06/09/2009 11:31
XrayZwei
In an interview with Ars Technica, John Kollar says that the price includes a new margin scheme for the retailers. Translation: Sony increased the price so that retailers would actually carry the thing at all. Congratulations consumer, you're paying more so that you can have the pleasure of buying the PSP GO! in a store.

The question I wish somebody would figure out is how much is that margin, and are we getting raped as much as I think we are.
Timmeh's Avatar - Comment posted on 06/09/2009 11:34
Timmeh
lol Sony. I think they are trying to position themselves as the Apple of the gaming world, offering 'premium' products for premium prices in the hopes that everyone will go out and buy their overpriced wares as some kind of status symbol.
XrayZwei's Avatar - Comment posted on 06/09/2009 11:35
XrayZwei
In an interview with Ars Technica, John Kollar says that the price includes a new margin scheme for the retailers. Translation: Sony increased the price so that retailers would actually carry the thing at all. Congratulations consumer, you're paying more so that you can have the pleasure of buying the PSP GO! in a store.

The question I wish somebody would figure out is how much is that margin, and are we getting raped as much as I think we are.
XrayZwei's Avatar - Comment posted on 06/09/2009 11:35
XrayZwei
In an interview with Ars Technica, John Kollar says that the price includes a new margin scheme for the retailers. Translation: Sony increased the price so that retailers would actually carry the thing at all. Congratulations consumer, you're paying more so that you can have the pleasure of buying the PSP GO! in a store.

The question I wish somebody would figure out is how much is that margin, and are we getting raped as much as I think we are.
GoldenGamerXero's Avatar - Comment posted on 06/09/2009 11:35
GoldenGamerXero
Yeah I'm disgraced at the prices they sell this crap for. I just checked and on ebay I can get a 120GB NEW Xbox with 4 games in about the same price range. I call BS

@ SephirothX

I don't get why people call anyone with a different opinion a fanboy. If you like your PSP that's cool dude as long as you don't act as though it's the ONLY good choice for a handheld.
Genius's Avatar - Comment posted on 06/09/2009 11:35
Genius
Good thing im not a broke bastard like the rest of you guys, Ill have no problem paying that to replace my first gen PSP. Sorry to hear about all of your tough times.
lastdual's Avatar - Comment posted on 06/09/2009 11:35
lastdual
I've never much cared about the PSP until this redesign. The Go looks much sleeker and actually portable now, plus I like not having to carry around games (although downloaded games should be cheaper). However, I'm not intrigued enough to shell out $250.

At that price, it's still a no-go for me (hurhur).
GuitarAtomik's Avatar - Comment posted on 06/09/2009 11:36
GuitarAtomik
Why does this thing cost so much? Doesn't the PSP Go actually cost about the same to produce as the regular PSP? Flash memory is pretty cheap (especially at bulk) and I'm sure the removal of all the UMD components at least evens them out. The PSP 3k can do everything the Go can AND play UMDs so why should we be asked to pay more for it? Why does Sony refuse to make their products cheaper as opposed to making things MORE expensive for a dwindling market of high end consumers? Why can't I have a pet dinosaur? It all baffles my fucking mind.
capt obvious94's Avatar - Comment posted on 06/09/2009 11:37
capt obvious94
its looks like Im not buying another Sony system.They already flipped me off with the price of the PS3 and now with the PSP Go.It looks like Im going to have to be happy with my 260 and Wii.
dirtyd89's Avatar - Comment posted on 06/09/2009 11:38
dirtyd89
I'm just gonna stick to my PSP 3000.
PSP 3000 can basically do the same exact thing the PSP Go can do it can download full games and has most of the same features.
The only thing your paying for that you can't already get on the PSP 3000 is the look of the new portable, No UMD Drive, and more memory.
Besides PSP 3000 has a bigger screen and I want bigger not a smaller screen.
But I'm at least glad Sony is still continuing to support the PSP 3000.
Thank God!
$250---PSP Go (Ouch!)
$170---Basic PSP 3000
$200---Ratchet & Clank PSP Bundle w/ a 1GB Memory Stick and a UMD movie National Treasure 2.

Come on now.
XrayZwei's Avatar - Comment posted on 06/09/2009 11:39
XrayZwei
sorry about the triple post. yikes
Vegas's Avatar - Comment posted on 06/09/2009 11:39
Vegas
Wow Seph you've really been trolling it up lately, first you insult Brutal Legend by calling it a Guitar Hero cash in and now you're claiming the PSP has better visuals than the Wii. You should think about your posts.
SephirothX's Avatar - Comment posted on 06/09/2009 11:40
SephirothX
@GoldenGamerXero
I know, people are stupid. And no, I dont think the PSP is the end all of hand helds (thats why I bought a DSi). But with your 120GB Xbox thing, that's also a difference with console/desktop technology and portable technology. Historically portable shit is always more expensive, so its kind of apples & oranges (thus why my Wii comparison isn't exactly perfect either).
Josh Tolentino's Avatar - Comment posted on 06/09/2009 11:41
Josh Tolentino
@XrayZwei

Well put. PSPs don't build themselves, and with the kind of power retailers like GameStop hold over the mass market, even hardware producers like Sony have to cater to them, ESPECIALLY in this case, as the Go! is all-digital. A potential PSP owner may only go to GameStop ONCE, to buy his hardware, and never again. No profits from trade-ins or used purchases, no profits from preorders, nothing for GameStop PAST the original hardware purchase, and they have to split THAT with Sony.

And PLUS, there's that goodwill program in the works for PSP phat owners to trade in their UMD games for digital versions. The most likely people a UMD owner in the US is gonna go when he buys his new PSP go to get Crimson Gem Saga digitaly? GameStop.
ChronosWing's Avatar - Comment posted on 06/09/2009 11:41
ChronosWing
@Golden

I didn't call him a fanboy, the guy just seriously with a straight face said the psp has better graphics than the wii. When the truth is the psp has barely better graphics than your average ps1 game. I'm no Wii fanboy and I hardly ever turn my on except to play the occasional gamecube game, but even I can see the Wii has better graphics than the psp. I love my PSP as much as the next person but I'm gonna sit here and make up bullshit about how it has better graphics than any last gen console.
SephirothX's Avatar - Comment posted on 06/09/2009 11:43
SephirothX
@Vegas
You should learn to read everything I say instead of just skimming through articles. I acknowledged that Schafer had the Brutal Legend idea a long time before hand, but it was awefully ironic that he pushed for this project again, and got it green lit finally, just as Guitar Hero and the music game's become super popular.
SephirothX's Avatar - Comment posted on 06/09/2009 11:45
SephirothX
@chronoswig
I whatever magic PlayStation 1 console & games you have because it apparently was way ahead of its time. Did you not see what God of War and Crisis Core look like on PSP? They look better than a good deal of the PS2 games out on the market...
SephirothX's Avatar - Comment posted on 06/09/2009 11:46
SephirothX
*"i want whatever..." at the start of my last comment
ChronosWing's Avatar - Comment posted on 06/09/2009 11:48
ChronosWing
@Seph

Yes I have both of those games and I don't see how they look any better than glorified ps1 games friend. I would like you to show me a psp game that looks better than MP3, Mario Galaxy, No More Heroes, or Madworld. Please show me because I want to play them.
GoldenGamerXero's Avatar - Comment posted on 06/09/2009 11:49
GoldenGamerXero
@ Chronowing

Yeah I realised that while posting it sorry ^^ Again everyone has the right to they're opinion as long as they don't try to claim it as fact.
Black Nexus's Avatar - Comment posted on 06/09/2009 11:51
Black Nexus
There not worried because their target audience is ,well not rich but better off than most.

their aiming for the I phone crowd, people used to paying an outrageous price for something.
Kris S's Avatar - Comment posted on 06/09/2009 11:53
Kris S
@Vegas
To be fair he was only speaking his mind and the Brutal legend one wasn't that bad, he just doesn't like the game but made pretty crap reasons for it. (sorry seph ;)

@unangbankay
I get what your saying but the production costs on the PSP by now should be pretty cost effective. In fact I'm pretty sure that by taking out the UMD slot they will have saved money.

That was a really good point about add-ons though. I used to work in an electrical/games retailer and the margin on consoles is pretty low so being paid on commission it was always a pain selling them without add-ons. Memory cards(PS1+PS2) at the time had almost 50% margin!

I just still can't see the balance though.
hermes's Avatar - Comment posted on 06/09/2009 11:55
hermes
I don't know... The lack of UMD makes this a far less appealing system than the original to me. Sony does not support my country in the PSN, so there goes the "download only" idea. And there is still the issue of the huge back catalogue that thing won't be able to read... yes, I know Sony talked about that "UMD to digital" adapter, but it was a "maybe", and there are so many legal and technical issues that I doubt Sony will ever pull this off, I will believe it when I see it (for people that think I am just being negative, a few words: "full backward compatibility at launch")
Holyetheline's Avatar - Comment posted on 06/09/2009 11:55
Holyetheline
Sony loves money.
SephirothX's Avatar - Comment posted on 06/09/2009 11:56
SephirothX
@chronoswig
I'm not because they don't exist. But if you really think Crisis Core or God of War look like glorified PS1 games... well then you're at the point where I cant help you anymore.

But I don't get why $250 bucks (US dollars) is so much to ask for. It costs just under a hundred bucks more then the high-end version of its more direct competition, the DSi (those games are, graphically, a glorified hybrid between SNES and N64 games), and it has a lot more to its' specs.
GoldenGamerXero's Avatar - Comment posted on 06/09/2009 12:01
GoldenGamerXero
@ SephirothX

Actually I find that Nintendo Handhelds are usually about 2 generations behind the current home console generation so the GBA would be the SNES and the DS would be the N64 (As shown by the remake of Super Mario 64) On a sidenote I can't wait to see a handheld gamecube. That's going to rock.
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