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Sony not planning 'major loss' with PlayStation 4 launch


4:00 PM on 05.09.2013
SonySony not planning 'major loss' with PlayStation 4 launch photo



Sony has reported an annual profit, of 43 billion yen, for the first time since 2008. The fact that the company sold its headquarters in Yew York City and Tokyo certainly didn't hurt. Speaking to investors during an earnings call, CFO Masaru Kato said on the topic of gaming that "Unlike PS3, we are not planning a major loss to be incurred with the launch of PS4."

Continuing, he explained "At the time we developed PS3, we made a lot of in-house investments to develop the chip, the Cell chip. Development of the chip saw the silicon processing and all the facilities invested by us ourselves. But this time, yes we have a team working on chip development, but we already have existing technology to incorporate and also product investment and all the facilities will now be invested by our partners, other foundries, so we don't have to make all the investment in-house."

Cue price speculation. How cheap can Sony go to avoid such losses and the high MSRP of the PS3? What would you be comfortable paying? Much past $400 and I start to get nervous.

Sony: "Unlike PS3, we are not planning a major loss to be incurred with the launch of PS4" [Eurogamer]






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