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Sony needs to just STFU photo

I have earned myself a reputation as a "Sony basher" and a "PS3 hater" by people who clearly do not know the difference between the two. Contrary to popular belief, I do not hate the PlayStation 3. In fact, I love it, and at the time of writing, it is my favorite current-generation console. This could change in the future, as my favorite system is decided by what games are appealing to me at any given moment, not by which one my Mommy and Daddy just happened to get me for Christmas. Right now, the PS3 is top of my chart.

However, it is true that I bash Sony, frequently and without mercy. This is because I do love the PS3, and all I see is a company squandering a great piece of technology and mindlessly posturing instead of taking the time to examine its own faults. Sony is acting like it's king of the hill, like it's the industry leader, when it's currently holding third place. 

I'm a Sony basher, but it's only because I don't hate the PS3, not because I do. The simple fact of the matter is this: Sony needs to STFU, because the constantly flapping mouths of the platform holder's PR department is the single biggest problem the PlayStation 3 has.

For the past three years, Sony has conducted itself with an arrogance and smugness that it simply doesn't deserve. We should have been clued in to just how bad Sony's mouth was going to fuck the PlayStation 3 when it dragged forth its notoriously awful 2006 E3 press conference. The one where Kaz Hirai shouted "RIIIIIDGE RACER," to a silent audience, and announced the PS3 price point of "599 US Dollars" as if he were doing the world a favor. Before the PlayStation 3 was even given life, Sony had managed to make it memorable for a series of running jokes more than anything else.

Since that time, Sony has systematically set about using words to reduce the PS3 to a laughingstock. If they're not explicitly saying something stupid, Sony executives are instead choosing to flap their gums rather than doing something practical to help the PlayStation brand regain its place as the dominant leader. Sony has bred contempt from consumers and encouraged a lack of confidence in publishers, with its recent stream of bullshit truly indicating just how out of touch with reality those in charge have become.

As you may already know, Activision CEO Bobby Kotick recently threatened to pull support from Sony if it didn't cut the price of the PS3. Now, whether or not Sony does what Activision wants is not what matters to me. I bought my PlayStation 3 last year, and I'm relatively happy with what I got for my money. It's not going to affect my life, one way or another, if the PS3 has a price drop. However, when Activision says something, you really need to listen. What you don't do is what Howard Stringer chose to do: basically laugh at the most powerful third-party publisher in the world. 

"He certainly likes to make a lot of noise," was Stringer's blasé response. "I lose money on every PlayStation I make."

Let's get one thing clear right now -- Sony needs Activision more than Activision needs Sony. Activision makes a metric fuck-ton of money on the Wii, PC, Xbox 360 and DS. It could halt production of all PS3 games today and still be rolling in money tomorrow. That's not to say that Activision is prepared right now to pull support from Sony -- Activision loves money, and it still makes money from the PlayStation brand. However, why Sony feels it should further antagonize Activision, I do not know, but it makes Sony's PR department look like clueless dipshits ... as usual. 

Regardless of whether or not Activision's threat is empty, it's still the world's largest third-party publisher, and you don't respond to a company that influential by essentially laughing at it and making light of its concerns. I don't like Activision as a company in the slightest, but when it talks, you need to fucking listen. Sony, however, would rather chat shit than listen to anything but the sound of its own voice. This is not going to help.

Then there's the much-lauded "ten-year cycle." 

This is basically Sony's get-out clause, the same crutch it's been leaning on for the past three years. As I've stated in the past, it's very much the same excuse that certain religious folk use when they say, "God moves in mysterious ways." It's a vague and purpose-built justification for any illogical fallacy and unexplained stupidity that Sony might commit. Also, because it's based upon things that are yet to be proven real, there's no way one can argue against it. It basically allows Sony to sit back and say, "All part of the plan," while providing no legitimate reasoning or accountability. 

And it's bullshit. If what Sony says is true, that means we have another seven years of PlayStation 3 to look forward to. Seven years is a long time for anybody, but in the fast-paced videogame industry, it may as well be centuries. I simply don't believe for one moment that Sony will continue to be putting all its support behind the PlayStation 3 in seven years' time. By all means, if I am wrong, you are welcome to link back to this article seven years from now and say so. There's simply no way a PS3 successor won't be out before then, and when that's out, Sony will stop supporting the PS3 to its fullest. Mark my words. 

Let's play devil's advocate for a moment, however, and say it is true. What is Sony going to do when the next Microsoft and Nintendo systems are released? Is it going to once again drag its heels and release what it pretentiously calls "future technology" in the PS4, at yet another hilariously high price? Will we just get E3 2006 all over again? If Sony continues to employ the same morons that it currently has, then quite possibly so. 

Then there are just the generally inane and pathetic things that Sony executives have said over the years. How about the time Kaz Hirai said that Sony was still the "official" industry leader? Sure, it sounds delusional, but he certainly backed up his claim ... by pretending that Nintendo didn't exist and ignoring Microsoft completely:

This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry.

***

It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things.

How about the fact that the PS3's marketing was so fucking confusing that Sony had to repeatedly issue a clarification on what the system even was? It was marketed as a Blu-ray player, a multimedia device, and a computer, and finally they realized that they should have just stuck with games console. 

I could also bring up the "rumble is a last-gen feature" quote, but that's just too easy. 

It's not like executives in other companies haven't said stupid things, but when it comes to grandstanding in the face of humiliation, nobody does it quite like Sony. As I said earlier this week, the firm is currently acting like an aged rock star that has long since outlived his glory years, yet still snorts coke and fucks teenagers while convincing himself he's remained cool and relevant. Sony's arrogant attitude and total denial is reaching a point of farce. 

Meanwhile, mainstream press outlets label the PS3 a failure and those in charge bury their heads deeper and deeper in the dirt. What's worse is the fact that so-called fans of the PlayStation 3 continue to justify Sony's imbecility by putting their heads right down in that very same dirt. Unable to accept criticism of the company since it's a perceived slight on their favorite videogame console, they can't see just what they're doing in the long run. They see anybody with ill words for Sony as an enemy or a threat to their precious machine, unable to see that there's only one thing that will truly threaten the PS3's existence -- its own creator.

I consider myself a fan of the PlayStation 3. That's why I gladly take the opportunity to criticize Sony when it fucks things up. Anybody who loves the PS3 should be doing the same.

Sony needs to shut the fuck up and leave the PS3 alone. Cancer comes from within, not without, and right now, Sony's the biggest tumor the PlayStation brand has ever seen.


Continue: More ZOMG Jim moar anti-Sony bias ZOMG stories





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194 comments | showing # 1 to 50

Zantetsuken's Avatar - Comment posted on 07/12/2009 12:09
Zantetsuken
Shitstorm in 3, 2, 1...
zockroach's Avatar - Comment posted on 07/12/2009 12:10
zockroach
props, jim.
eternalplayer2345's Avatar - Comment posted on 07/12/2009 12:16
eternalplayer2345
It is sad to see sony so disillusioned, I would have loved if they came out at e3 09 and said we screwed up and here's how we are going to fix it instead of just lie to us when the facts are more than obvious.
HawtPawkitHero's Avatar - Comment posted on 07/12/2009 12:19
HawtPawkitHero
dugg.
http://digg.com/playstation/Destructoid_Sony_needs_to_just_STFU
Infamy's Avatar - Comment posted on 07/12/2009 12:23
Infamy
Brilliant article, Jimbo. Unfortunately, a shitstorm of arrogant and insecure PS3 fanboys like Sexualchocolate are still going to read this and bitch. It's as if they don't realize they're actually making themselves and said company look worse; topic should also say "Sony fanboys need to GTFO of insecurity."

Distant third place really must be a bitch to some people.
slayer the player's Avatar - Comment posted on 07/12/2009 12:25
slayer the player
yeah sony shut the fuck up
Davram's Avatar - Comment posted on 07/12/2009 12:26
Davram
Hey hey...say what you want about Sony, but if fucking teenagers ever becomes uncool, then I don't want to live in this world anymore.
AKK's Avatar - Comment posted on 07/12/2009 12:26
AKK
I agree in general but disagree with regards to Howard Stringer vs. Bobby Kotick. Kotick needs to be knocked off his high horse with a spiked bat and then pummeled into oblivion. Stringer sold me on the PS3 when he stood up to Kotick over this. Once I have money, I'm going to buy one, thanks to the fact that he's standing up to that motherfucker. Bobby Kotick is not some sort of tyrant who needs to be bowed to. He's an anticompetitive fuck who needs to be fired.

However, Sony generally has been completely retarded in their PR stunts. Maybe that one was stupid too, but I respect that one, mostly out of my intense hatred for Activision.
de BLOO's Avatar - Comment posted on 07/12/2009 12:28
de BLOO
Analogies aside, the Marketing department fucked it up.
Jack8274's Avatar - Comment posted on 07/12/2009 12:28
Jack8274
@eternalplayer2345

Welcome to the basis of the USA.
Topher Cantler's Avatar - Comment posted on 07/12/2009 12:28
Topher Cantler
Agreed and excellently put, JIm. In b4 hundreds of people who didn't read the article start throwing poo at you.
Shin Oni's Avatar - Comment posted on 07/12/2009 12:28
Shin Oni
not only does Sony need to STFU, but Microsoft and Nintendo need to also for their own reasons. But lets stick with Sony.
JsunKW's Avatar - Comment posted on 07/12/2009 12:31
JsunKW
I could really care less about these PR people. All they do is promote the systems and games. I didn't buy the PS3 because of these people, I bought it because it had Blu-ray and it's the PS2's successor.
Kvb's Avatar - Comment posted on 07/12/2009 12:32
Kvb
'Tis a sad generation...
Guncannon's Avatar - Comment posted on 07/12/2009 12:34
Guncannon
I think Sony has to consider that unlike their other enterprises in TV's, MP3 players and films, the fanbase of video games pays a great deal of attention to the opinions and strategies of the company. That is to say, I can't think of another form of entertainment that has such a large portion of its consumers regularly reading gaming news, blogs, reviews, etc.

So I think the problem is that Sony execs still that think that few people will remember any gaffes or hyperbolic comments they make about games. The continued existence of the "RIIIIDGE RACER!!!" meme disproves that idea. They have to learn to adapt their message to the audience and respect the community, which some of the large developers (EA, Activision and Ubisoft) have tried to do in the past few years. I will also say that Nintendo and, to a lesser extent, Microsoft has had the same issues with their interactions with the consumer. It's just that Sony's blunders are much more blatant and laughable.
Necro BABS's Avatar - Comment posted on 07/12/2009 12:35
Necro BABS
I read the post and I still want to throw poo just cause
BattyAdroit's Avatar - Comment posted on 07/12/2009 12:35
BattyAdroit
Regardless of your rationalization and (mostly correct) reasoning, you have pretty effectively made yourself the current Robert Summa of this site.

If you are going to be as caustic as possible almost in every single article you write, are you really surprised that there is a backlash against you?
Tron's Avatar - Comment posted on 07/12/2009 12:35
Tron
[ insert clapping man here ]
Jim Sterling's Avatar - Comment posted on 07/12/2009 12:36
Jim Sterling
AKK:

You need only look at my history of articles to see what I think of Activision. I guess Stringer can get props for balls, but balls and brains aren't the same thing and I really think that his decision to mock Kotick was more idiotic than brave, and just cements the fact that Sony is intent on digging a big hole with its mouth.
Skribble's Avatar - Comment posted on 07/12/2009 12:37
Skribble
"As I said earlier this week, the firm is currently acting like an aged rock star that has long since outlived his glory years, yet still snorts coke and fucks teenagers while convincing himself he's remained cool and relevant. Sony's arrogant attitude and total denial is reaching a point of farce."

Fucking SPOT on! Brilliant article, Jim.
vApathyv's Avatar - Comment posted on 07/12/2009 12:37
vApathyv
It really is sad that they dig their own hole like this...I just bought a PS3 last week and have been noticing that they have some amazing games, not to mention the awesome non-game features like the internet, media networking, and whatnot, but when all I hear from Sony's corporate mouthpiece is ridiculous smut and stupidity, I can't help but wonder just how many people they actually drive away from their console.
Rhyno's Avatar - Comment posted on 07/12/2009 12:38
Rhyno
Good read, Jim. I, too, regard my PS3 as my favorite current gen system, I must agree, though, that Sony's arrogance coming off the PS1 and PS2 have really hurt them this gen.
Volomon's Avatar - Comment posted on 07/12/2009 12:38
Volomon
No offense Jim but I think you just got your panties in a twist. Purely random rant. Hardly focused. Not to sure what the rant is about the price cut? Honestly that appears to be the only thing on the table at this moment. I can see Sony worried about the price drop and not making up the difference in losses. There not stupid, nor have they deviated from there plan they set forth years ago. As long as they feel they are on track I don't think they should be side tracked by people who don't know nothing about business or at the minimum Sony's business. People who sell software don't understand the costs associated with hardware. There's a lot more R&D and everything else.

Not to mention theres probably already a set date for a drop.

Jim you are not a pop star or even a blog star. So I think you need to lower yourself on the totem pole.
HiddenAHB's Avatar - Comment posted on 07/12/2009 12:39
HiddenAHB
Again, you've just won the internet Jimothy.
I couldn't agree more, i don't own a PS3 but i would love to, it's a great machine with some awesome titles(I'm a xboxer that prefers Killzone over Halo).
I think because of the huge hits like the grandpa PS1 and the father PS2, Sony spoiled the little kid and things didn't turned out the way they expected.
Great article, Jim.
4knuckleshuffle's Avatar - Comment posted on 07/12/2009 12:41
4knuckleshuffle
BIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIAS
BIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIAS
BIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIAS
BIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIASBIAS

Srsly tho' great article.
TripleZer0's Avatar - Comment posted on 07/12/2009 12:41
TripleZer0
I agree with everything Jim said. I love my PS3 and I have a great time playing it and I would be so pissed if Sony decides to drop support for it once they come up with their next next-gen console.

You'd think that when they posted that billion dollar loss it would have been something of a wake up call. It's like they think they're using pretend money or something.
kaecyus's Avatar - Comment posted on 07/12/2009 12:42
kaecyus
Amen. I've been flamed and trolled for hating on the PS3, despite how I've clarified that I just hate Sony for what they've done to the PS3. It's a capable machine that could be so much more, and Hirai and Co. killed it off in their reign.

I don't think the PS3 will pick up the pace anytime soon, but from what I've been seeing on Destructoid and Kotaku, the newer executives might actually be wising up.

I WANT a PS3. But I also want value for money. I want Emotion Emulation, something they're only just getting to now. I want a good machine at a good price. £300 with two games doesn't cut it when I can get a console plus a game in a bundle, THEN get another three or four new releases on top of it for the same price.
Eagle 88's Avatar - Comment posted on 07/12/2009 12:48
Eagle 88
Agreed, so hard. I only own a PS3 and can't help but cringe every time a Sony ex opens his/her mouth. It's time to step aside and let the platform and its games speak for itself.
Volgin13's Avatar - Comment posted on 07/12/2009 12:48
Volgin13
Sadly this is all too true.
"These battles are based on historical battles in Japan. So we have this Giant crab here." LOL
Cahuatijo's Avatar - Comment posted on 07/12/2009 12:49
Cahuatijo
Thanks for this, Jim; the artcile is heartfelt precisely because the PS3 is a classy lady console, so gorgeous and full of bounties. Her pimps, however, are a bunch of dumbass douchebags who tear her down and make her into a syphillitic 2-dollar whore. It's a shame and they should market her differently.
kefkaesque's Avatar - Comment posted on 07/12/2009 12:50
kefkaesque
@Volomon

And you're a random user on the internet who choose to read Jim's article so he must be somewhat important.
Bioautographical's Avatar - Comment posted on 07/12/2009 12:51
Bioautographical
@BattyAdroit

Surprised? No. Disgusted? Yes.

Of course the majority of average, short-attention-span'd, not-very-bright people are going to be reactionary as soon as they think they have a reason. They expect people to tiptoe around with their opinions (at least on the internet; I'm sure they're not nearly so ballsy and tough in the same room). Still doesn't make those opinions wrong, or misinformed. It just means they're whiny and simple.

The backlash SHOULDN'T exist if people actually had the reading comprehension and reasoning skills a human being is honestly supposed to have. But I'm sure he realizes it's going to exist nonetheless, and through no fault of his own.
JohnnyViral's Avatar - Comment posted on 07/12/2009 12:54
JohnnyViral
This was a great write up and I agree with you 100% on this one. As other have said MS and Nintendo have had their blunders as well, but Sony has had the most public ones and frankly the most hilariously ridiculous ones. And I was hugely surprised when the Activision thing came up on the radar. And I have to agree with Guncannon that Sony has apparently not gotten used to the fact that gamers actually keep up with whats going on with the companies that make their consoles and games, etc.
pedrovay2003's Avatar - Comment posted on 07/12/2009 12:54
pedrovay2003
I'm in the same boat as you. I love my PS3, but it's obviously not doing NEARLY as well as it should be doing, and the blame lies squarely on Sony's shoulders.
dip's Avatar - Comment posted on 07/12/2009 12:55
dip
Love my PS3 but Sony really needs to get a fucking clue.
Jim Sterling's Avatar - Comment posted on 07/12/2009 12:55
Jim Sterling
"If you are going to be as caustic as possible almost in every single article you write, are you really surprised that there is a backlash against you?"

I am surprised only by the level of stupidity that I inspire, and the selective reading that people do in order to make me out to be some sort of villain who "hates" their favorite toy. Maybe I shouldn't be surprised by that kind of idiocy anymore, but y'know? I guess I tend to overestimate people.
Genebeef's Avatar - Comment posted on 07/12/2009 13:01
Genebeef
tommorow on destructoid: sony blackballs destructoid!
LsTr Of SmG's Avatar - Comment posted on 07/12/2009 13:02
LsTr Of SmG
You know what? I'm reading through these comments and the overwhelming majority are completely intelligent. This is the reason I visit Destructoid, for intelligent articles like these and the, mostly, intelligent comments they promote.

I LOVE YOU GUYS! *man hugs everyone in the room while crying in manly way*
Vedicardi2's Avatar - Comment posted on 07/12/2009 13:03
Vedicardi2
Yeah, sony is generally fucking retarded, but the PS3 has some great games coming out / out right now.
SunKing's Avatar - Comment posted on 07/12/2009 13:06
SunKing
For the most part I agree, Jim. With regards to Kotick vs. Stringer, I think Stringer had to call Kotick's bluff. If he hadn't then it would have made Sony look very weak. I think they are taking notice, but they're also trying to downplay the incident.
Blasto's Avatar - Comment posted on 07/12/2009 13:08
Blasto
@ Bioautographical: Very well said.

*Hugs LsTr while handing him a tissue*

...Now where is Sexual Chocolate? I need my entertainment damn it!
SilverDragon1979's Avatar - Comment posted on 07/12/2009 13:09
SilverDragon1979
Jim this was an incredibly well written and thought out article man. It's nice to see someone who loves the PS3 takes punches at it because they want to see it be an even better system. Anyone who wants to bash you for this do indeed have their heads buried in the sand.
Vitamin Awesome's Avatar - Comment posted on 07/12/2009 13:11
Vitamin Awesome
Delicious Article. I've noticed people at Sony really just don't get it(Selling a 1500 dollar netbook by saying "It's not a netbook" is another fine example of this). I want a PS3, and I will get one once I'm out of financial dire straits, but the folks at Sony have to wise up, get off their PR slippery slope and run with what they have.
Jonathan Holmes's Avatar - Comment posted on 07/12/2009 13:11
Jonathan Holmes
Nice!

I hope Jim does Nintendo of America next.
Dimly's Avatar - Comment posted on 07/12/2009 13:11
Dimly
Wow, that was spot on.

One question, Jim. Can you see Sony treating the PS3 like the PS2 years down the road after they release their next console?
Arttemis's Avatar - Comment posted on 07/12/2009 13:12
Arttemis
It's not just Activision that is disappointed in PS3 software sales, Tecmo Koei is asking for the same thing. Just saying.

The price might not exactly be the issue. Sony's PR department is definitely failing in their job of explaining to potential consumers why the PS3 is a system worth purchasing.

If they are releasing a new, slimmer system at a reduced price, hopefully Sony can present it well enough so that it sells, allowing them to compete strongly in the market. Without this competition, Publishers will spend less money (yielding lower quality) porting multiplatform titles, and eventually companies like Activision and Tecmo Koei can abandon the platform altogether.
funran's Avatar - Comment posted on 07/12/2009 13:13
funran
If this slim is true, I think we could see a new side to ps3 marketing, once the price point is lowered at least. Good article Jim, can't say I disagree with anything you said. I specifically agree that even though I paid a pretty penny, I still feel that I got my moneys worth, rechargeable controllers, bluray, free online, swappable hard drive, non proprietary blue-tooth (or harddrive, and some of the better 1st party exclusives. Overall though, they do need to put a sock in their mouth, and focus on making MORE people happy, or they wont be able to sell enough consoles to keep the system going for the "10 year cycle", although if they start doing as good as they did with the ps2, I think they actually could make it to 10 years of good support. The PS2 is nearly there, and for the most part is still fairly active, people are still buying it, new games are still coming out for it, and it's still a nice little system, even 9 years later.

Good article!
braulio09's Avatar - Comment posted on 07/12/2009 13:15
braulio09
Nicely written, Jim. I've no opinion on the matter, though, so let's leave it at that.
bart999's Avatar - Comment posted on 07/12/2009 13:22
bart999
It's hard to believe Sony's PR and Marketing departments haven't been completely blown up and replaced with orangutans...or other more capable professionals.
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