Sony has created a new department that is essentially an internal in-game advertisement company. That means that Sony will now be making ads for use in Sony software and products, like the upcoming virtual PlayStation world Home and the PlayStation Network.
Sony is a huge company, and they have plenty of products from their games, electronics, music, and movies divisions that they'd like to pitch to us, but they'll also be working with outside companies to sell virtual ad space.
This new unit will be headed up by Darlene Kindler, who was formerly employed by Irem, Data East, 3dfx Interactive and even Nintendo. Kindler will also be the go-to person that third-party publishers and other external companies would contact to get their ads in Sony's products.
You didn't think that they'd leave the walls and signs of Home blank, did you?
[via Next-Gen]
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
Meet the rest of the team
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
23 comments | showing # 1 to 23
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
7:16 PM on 10.08.2007
| 
As long as I don't have to take like, Burger King Whopper commercial breaks.
It's completely unrealistic for a television in a futuristic military base to be playing the trailer for Spider-man, but it was good for some chuckles. And since it was only in the home bases and never in the areas where actual gameplay takes place, it didn't bother too many people.
Oh wait.
shit.
WHERE IS YOUR GOD NOW?
Problem solved.
OH JESUS THE PICKLE GUY... we had to watch a video with him in it for orientation at work. I'm still not sure why, but it was hilarious. I should see if it's up on Google Video.
In-game ads just have to be realisticly placed, and they're fine.
Personally, I hate in-game ads, and if they are a detriment to the environment that the game attempts to create, then I will vote with my wallet. I hope the reviewers do us a favor and warn us of ad-happy games so we can avoid them.