Quantcast


Sony expected more PSPgo backlash than it received photo

The PSPgo. Most people in the gamer community are laughing and/or grimacing at it. A number of retailers around Europe are boycotting it for being expensive and attempting to diminish in-store revenue. Sony doesn't mind, though, because it expected the negativity to be worse than it is. The publisher has said that it's "really quite fine" with the hating.

"We were very aware of concerns when we went into it and I actually expected a lot more negative responses than we actually got," says PSP UK product manager Claire Backhouse. "They were really quite fine with it. They see it as a way of getting people into the store because it’s new interest, a new product. And they’ve had such strong sales as well of PSP 3000 almost off the back of it."

I'm not surprised PSP 3000 sales are up since the PSPgo was revealed, as Sony appears to be using the new PSP to make the old one look ten times better in comparison. Perhaps that's the reason for the go's existence, and Sony's marketing department is more clever than anyone had ever anticipated. At least then it'd have a purpose.








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

40 comments | showing # 1 to 40
prev next

agentgray's Avatar - Comment posted on 09/30/2009 09:24
agentgray
It's like Coke and New Coke.

Geesh.
WormFOODx's Avatar - Comment posted on 09/30/2009 09:26
WormFOODx
Takes balls to make something you think people are going to hate. I wonder how that would have gone at the shareholder meeting?

Sony "We have decided to make a game console that evokes feelings of Hitler!"

Marketing "We have made commercials to support that with a 'Donate-blood-to-Nazis-a-thon'"

Shareholders "HEADSLAP"
Nic128's Avatar - Comment posted on 09/30/2009 09:28
Nic128
That'd be intelligent.
Tha_Meat's Avatar - Comment posted on 09/30/2009 09:29
Tha_Meat
So much hate in this world!
Jon B's Avatar - Comment posted on 09/30/2009 09:30
Jon B
WormFOODx, you might be onto something there...
Chronic Logic's Avatar - Comment posted on 09/30/2009 09:33
Chronic Logic
WHAT THE FUCKITY FUCK?!!!

This makes no god damn sense. How does revealing the PSPgo make people go out and buy more PSP 3000s? Those who did buy the PSP 3000 after the PSPgo was revealed already had the intention of buying a PSP in the first place. Are they telling us that revealing the PSPgo made people angry enough to go and buy a psp 3000? The only way I can see people buying more psp 3000s is if Sony discontinued the 3000 series. God, this news makes my brain hurt.
AgentMOO's Avatar - Comment posted on 09/30/2009 09:42
AgentMOO
I think the negative response they were talking about was the political backlash from the retail channels. Once a retailer sells one of these units, they won't make a cent off of the games for it. On top of that, it's overpriced so it will sit on the shelves slowly eroding UMD sales.
WormFOODx's Avatar - Comment posted on 09/30/2009 09:48
WormFOODx
@Chronic Logic
The only two reasons why I would think the PSPgo would increase 3000 sales are as follows:

1. People holding out for the new system have decided to avoid the stupidness of the PSPgo and have decided to just buy a PSP 3000
2. People holding out for the new system to launch so that hundreds would flood the market with trade-ins so that they can afford a PSP 3000 used on the cheap (ME! ME! ME!)

I want a PSP, and the used market is just where I want it to be to get one.
Ikey Heyman's Avatar - Comment posted on 09/30/2009 09:52
Ikey Heyman
haha, what. Sony, you're not even trying anymore. why would anyone make anything that they'd expect people to hate?

all I got out of that was them trying to say "you all got trolled."
XrayZwei's Avatar - Comment posted on 09/30/2009 09:57
XrayZwei
Jeebus Crist.

Sales are up only because I've told my friends, family, co-workes, etc. to not buy a Go and buy a 3000 if they're in the market for a PSP.

Here's some more negativity. Maybe I can help Sony meet their negative response expectaions. I'm suprised that the Official PlayStation Blog comments didn't count from earlier this week.

Hate. Hate. Hate. Costs too much. Hate. Hate. Hate. What happened to the transfer program? Hate. Hate. Hate. Battery what? Hate Hate Hate.

Hate.

</Hate>
Springsteen's Avatar - Comment posted on 09/30/2009 09:57
Springsteen
Now that's the worst company PR I've ever seen. I have nothing particularly against Sony, but people should be fired immediately. That's just dumb. If you're going to spill nonsense, hate-inducing and face-palming gibberish, stay quiet. The same goes for Activision. It's like Hiroshi Yamauchi days all over again...
Black Nexus's Avatar - Comment posted on 09/30/2009 09:58
Black Nexus
Its crystal pepsi all over again.
StaticVoidMain's Avatar - Comment posted on 09/30/2009 10:06
StaticVoidMain
Yes the PSPGo is overpriced, but its the start of a wonderful war!
When everyone from hardware manufacturer to publisher is at odds with the retailer then the magic's gonna happen.

Games on Demand/Steam/Etc are so bloody expensive (seemingly) because digital distribution puts retailers noses out of joint and selling a game for £20 on download and having an RRP on the high street of £40 is not going to keep your distributers or resellers sweet.
So when we get to a point where Sony, etc are spitting on the graves of high street retailers with a smug "where's your pre-owned shennanigan's now" smile (while David Barben dances a merry jig on said grave). Digital download prices can start to fall.

Hopefully the fight between the high street and digital distribution will see some nice innovations to carry us forward into the digitally-distributed future? e.g permanently delete and old game from your Steam/PSN/etc account and get money off your next game (to keep people buying new games rather than replaying old ones) ?? Loyalty points for downloading games from certain publishers (so Konami can try and pull in a potential Capcom sale, etc because you bought 3 Konami games before and your 4th will earn you £5 off your 5th game, etc)... Or whatever.

Maybe I'm being shortsighted as I've only brought one boxed game in the last year, the rest have all been digitally distributed. Maybe many people couldn't afford to game without the highstreet's used-game schemes and perhaps my comments are a bit to self-centred... But I think this is all going to turn out great, I see PSPGo as Sony doing something right for a change (or more like doing the right thing but doing it badly ;p ).
BluDesign's Avatar - Comment posted on 09/30/2009 10:10
BluDesign
Gosh, that's such sunny optimism in our jaded and sad world of today. Good job, Sony!
twincannon's Avatar - Comment posted on 09/30/2009 10:11
twincannon
Wow, does sony WANT me to hate them? Basically going "haha, we hear you crying about it, we don't care. Eat our dicks." I was actually planning on buying a ps3 this year but fuck it.
IV Backstab MC's Avatar - Comment posted on 09/30/2009 11:04
IV Backstab MC
I don't even play my current psp so I don't care about pspgo but yah I understand how retailers could jizz in their eyes over this
agentgray's Avatar - Comment posted on 09/30/2009 11:04
agentgray
@StaticVoidMain

But that's the problem. Digital prices are NOT going to fall because companies like Sony <i>know</i> that we'll pay a premium for titles. We've been doing it for years.

The funny thing is that Steam has show that people go gaga over heavily discounted prices on games. Why? Because we are so used to paying such a high price that 30% off seems like a deal. The craziness of it all is that Valve states they make MORE money when they do it.

They'll (all digital companies) just keep coming up with some reason that keeps the cost up. Instead of making $15 on a title, now they can make $35. Who's out? The brick and mortar shops.

There should have been a smooth transition to an all digital platform but Sony is trying to jump in full steam ahead.
ElTopo's Avatar - Comment posted on 09/30/2009 11:08
ElTopo
@ Twincannon Not buying a PS3 because of Sony's idiotic PSP Go! is just idiotic. Voting with your cash by simply not buying a PSP Go is more then enough.

There shouldn't be a transition to all digital at all, its just a move to a lesser product and should really be avoided. Not buying horse sh*t like the Go is one way of telling the industry its not gonna work.
Qraze's Avatar - Comment posted on 09/30/2009 11:17
Qraze
this does not affect me in the slightest. if it does affect you, you'll thought too deeply on the matter.
Your Moms Hot Lover's Avatar - Comment posted on 09/30/2009 11:20
Your Moms Hot Lover
This is just Sony trying to spin their own fails. Like the recent PS3 advert, with the Sony guy denying the price cuts with signs all around him saying $299. They are desperately trying to appear smart.

The problem is that in the pre-mass internet age of the original playstation, Sony could tell us what was cool and we'd all swallow it down. But now, information, media, the blogosphere and more importantly all of us individuals discussing this stuff define whether something works or not.

Sony doesn't like that, because they like ignoring what people actually want and trying to get us to force down something we don't.
WormFOODx's Avatar - Comment posted on 09/30/2009 12:03
WormFOODx
Now if Sony and Activision could partner with each other to make a pspNOT and sell it for $1000. Stellar.
Hcapt's Avatar - Comment posted on 09/30/2009 12:04
Hcapt
I think Sony was expecting more retailers to boycott the PSP Go, NOT that they were expecting more backlash from the current group of PSP owners.

Still, the PSP Go is just becoming more and more of a disaster. They say that the hardest product to sell is a swiss army knife due to the fact that it does everything and masters none; You can't call it a small knife because it's also a pair of inferior scissors, but you can't call it that either because it's also an awkward nail clipper and bottle openner, etc. So I find it odd that Sony is trying to turn their PSP into a Swiss Army Knife, considering generally people prefer something that has one function it does well. I also find it odd that there isn't a killer app - does Sony understand the importance of system selling software for a game console, or do they really think people will buy a PSP Go for it's Twitter applications?
Cowboy TTop's Avatar - Comment posted on 09/30/2009 12:52
Cowboy TTop
The PSP Go has failure written all over it. If there secret plan is to use the Go, as a buffer, to bounce and persuade customers to buy the normal PSP, it might make a bit of sense. Sony have had problems selling the originals for a few reasons, the main one being the games. Linking all this into their lack of a PSP UMD transfer program, and its starts to seem more credible, yet expensive piece of munipulation of gamers. And look at how they lied about the PSP GO's battery? Did they really think we wouldn't check it on release?

At last decent games are coimng out of the pipe, and they pull this bs with the Go. I personally won't be buying one, as I have a PSP 1000. My advice to those that want one is search ebay, Goozex etc, and get a preowned PSP. This way you can still support those good PSP games out there. The competition is more fierce now than ever, so choose carefully. With all this crap, Sony do not deserve your loyalty or money.
DGX Goggles's Avatar - Comment posted on 09/30/2009 13:02
DGX Goggles
Just call the PSP-3000 the PSP Classic, and you're set $ony.
HarassmentPanda's Avatar - Comment posted on 09/30/2009 13:49
HarassmentPanda
I seriously want to date Sony PR.
atastysammich's Avatar - Comment posted on 09/30/2009 14:05
atastysammich
I'd like to try whatever Sony PR snorts someday.
Xzyliac's Avatar - Comment posted on 09/30/2009 14:23
Xzyliac
Whatever fucking SonyNazis!!!

PSPgo is the ultimate evil. I will preach unti I die...or until Sony successfully doesn't piss people off with it's DD model.
Genebeef's Avatar - Comment posted on 09/30/2009 14:37
Genebeef
this is sony's way of "see? people still want the pspgo!"

-_-
Gestault's Avatar - Comment posted on 09/30/2009 15:21
Gestault
I...no. I can't even make a reasoned response to this kind of PR. I hate every major platform developer this generation. Microsoft? Hi, accessory markups and shoddy hardware. Nintendo? Who the fuck is your audience, stop releasing shit I don't want *(the DS being the exception). Sony? You're just fucking dumb. I can't even respect you as a heartless corporation. You're bad at being terrible.

It's a good thing some fantastic games have squeezed through the stupidity this generation for every system, otherwise I would have seriously just sat out this whole period. Can I just say "Yay Shadow Complex, Uncharted 2, Metroid Prime 3, Loco Roco, ODST, and Scribblenaughts" and ignore this rubbish?
Airbr1dge's Avatar - Comment posted on 09/30/2009 17:39
Airbr1dge
Wait... They new it was gonna suck? *facepalm* idiots.....
Emrah's Avatar - Comment posted on 09/30/2009 17:57
Emrah
That lady in the pic should totally sue you..
evolution1ne's Avatar - Comment posted on 09/30/2009 20:19
evolution1ne
ok tards you fucking retarded retards you literal fucking morons whats the one feature the pspgo has that the psp3000 doesn't hmmmmmmm have any of you dumb fucks ever thought about it .... nothing ok i'll give you a hint 2 words both start with a d ..... still nothing ... ok tards here you go DIGITAL DOWNLOAD!!!!!!!!!!!!! its 4 the people that dont want to deal with the hassel of the umd and the retailers are only bitching because that cant rip you the fuck off i mean prople come the fuck on really come the fuck on retailer: what i cant sell this to some to buy it bac 4 3dollars then resell it for 40 dollars oh no oh no boycott away and you fucking idiots are like yeah right retailer seriously get the fuck of this xbotz dick (jim sterling) and realise what the fuck is going on and jim im disappointed in you i took you for someone with brians ... lying no i didn't the psp go isn't a replacement for your psp and its for the people who dont have a psp and dont want to worrie about umds its basically to push the future with isn't motion controlls its digital downloads so shut the fuck you people about how bad you think the psp is because some fucking douchbag says it is
evolution1ne's Avatar - Comment posted on 09/30/2009 20:25
evolution1ne
ok tards you fucking retarded retards you literal fucking morons whats the one feature the pspgo has that the psp3000 doesn't hmmmmmmm have any of you dumb fucks ever thought about it .... nothing ok i'll give you a hint 2 words both start with a d ..... still nothing ... ok tards here you go DIGITAL DOWNLOAD!!!!!!!!!!!!! its 4 the people that dont want to deal with the hassel of the umd and the retailers are only bitching because that cant rip you the fuck off i mean prople come the fuck on really come the fuck on retailer: what i cant sell this to some to buy it bac 4 3dollars then resell it for 40 dollars oh no oh no boycott away and you fucking idiots are like yeah right retailer seriously get the fuck of this xbotz dick (jim sterling) and realise what the fuck is going on and jim im disappointed in you i took you for someone with brians ... lying no i didn't the psp go isn't a replacement for your psp and its for the people who dont have a psp and dont want to worrie about umds its basically to push the future with isn't motion controlls its digital downloads so shut the fuck you people about how bad you think the psp is because some fucking douchbag says it is
Hcapt's Avatar - Comment posted on 09/30/2009 22:52
Hcapt
@ Evolution1ne -

You are an idiot of a caliber I lack the ability to believe possible in spite of seeing the words you have written on the page.

The PSP Go isn't for customers that already have a PSP. But it's also not for customers that didn't have a PSP before, otherwise the price point would be low enough that someone who doesn't already own a PSP would risk spending the money on it. In addition, it requires a familiarity with the PSN network, and experience with the digital format. It wasn't built for new customers, and it wasn't built for current PSP owners, therefore, it appeals to nobody.
Kasersky's Avatar - Comment posted on 09/30/2009 23:44
Kasersky
ROFL look at them back pedeling
doober187's Avatar - Comment posted on 10/01/2009 08:03
doober187
so, they know they shat all over us, but theyre surprised we aint complainin as much as they thought we would...interesting
evolution1ne's Avatar - Comment posted on 10/01/2009 09:55
evolution1ne
hacpt allow me to reiterate what i was trying to say see i was really pissed at all the know it all fucktards who well believe they know it all. ok if you didn't understand what i was seeing you clearly didn't you people you fucking retarded people do you have any idea of the features of the pspgo ok psp3000 is about 169 give of take a retailer the go is 249 thats about a 70 dollar difference now lets see what you get for 70 dollars no umds EVER check 16 gigs of internal memory..... check games for download will be much cheaper and you will have you entire collection with you at all times check the 70 extra is money well spent seeing what you get to psp go is for people who want a more convient psp why does buying a certain type of console make it a risk.... if your going to buy a psp then your going to by a psp its just sony made one more convient but its more expensive and besides they already said they were going to drop the price for it so all you people who think your sony who think you know exactly what it is they went behind all sonys products please do me a favor and SHUT THE FUCK UP YOU FUCKING RETARDS and for the very very small amount of you with brains if you a convient psp get the psp go its just as good a the regular psp
Hcapt's Avatar - Comment posted on 10/01/2009 17:46
Hcapt
@ Evolution1ne -

When I say you are an idiot of a calliber I didn't think possible, it was not because of your opinions. It was because you think anyone will actually care about your opinion when you type the jumbled mess I see before me.

I mean seriously, the kind of person I picture wrote that post lacks both the social skills or ability to be civil necesary to function in any environment and the necesary skills to listen to reason from anybody.

Now, that last line where you say it's just as a good as the regular PSP, that's practically an endorsement for the regular PSP. I mean, if a PSP Go is just as good as the original but not better, then I will try to save $70s and buy the original. Especially since the original gives me the option to own UMDs which unlike digital content do in fact have an inherent value after purchase, and a battery that can be replaced without voiding the warranty.
big evil895's Avatar - Comment posted on 10/01/2009 19:31
big evil895
evolution1ne
"...oh no boycott away and you fucking idiots are like yeah right retailer seriously get the fuck of this xbotz dick (jim sterling) and realise what the fuck is going on and jim im disappointed in you i took you for someone with brians ..."

I agree. This could have all been avoided Jim if you only had more friends named Brian . . .
evolution1ne's Avatar - Comment posted on 10/02/2009 15:44
evolution1ne
you people just dont get it
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!