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Sony downplays GTA IV's extras, but nobody's buying it

1:36 PM on 03.29.2008, Gameboi 108 comments

Sony downplays GTA IV's extras, but nobody's buying it photo
     Xbox 360

There once was a time when exclusives played a big part in console sales, and while times have indeed changed, having the right games on your hardware can still make a difference. It's public knowledge that Sony may have dragged their feet when it came time to wheeling and dealing with Rockstar, and they paid a pretty big price for that mistake -- Grand Theft Auto IV is now multiplatform. But the past is the past, and it can no longer be undone. That doesn't mean, however, that you can't downplay what the competition has to offer. According to SCEA's VP of Product Marketing, Scott Steinberg, the episodic content offered to Xbox 360 owners is nothing to get worked up about: 

"[Microsoft] spent the GNP of several small Latin American countries to get that [content], and if you've ever played San Andreas...there's a lot of game to Grand Theft Auto and there's going to be a lot of game to Grand Theft Auto IV to the point where I think most people will have that Grand Theft Auto experience on the PS3, day and date, same core game shipping on the 360. Perhaps they'll be shipping some episodic content in the fall, but there is a whole lot of product shipping on the PS3 in April and I personally don't think there's going to be a huge percentage of folks who jump into downloadable content for another price when they're still playing through the core product."

More on this, after the jump:

Scott then goes on to remind us about Sony's own bag of exclusives, and what it possibly means not only to those who have a PS3, but also to those who are still hesitant about taking the Sony plunge: 

"I think PlayStation fans know the Grand Theft Auto experience on the PS2 is how they grew up playing Grand Theft Auto," he continued, "and when you combine GTA IV with MGS 4 and Gran Turismo 5 Prologue, all the exclusive content that we've got going forward, I think that goes from tipping point to shoving point for consumers who are on the fence, wondering what platform should I buy. I think the clear exclusive message that we have is that the PS3 is where, not only do you get Grand Theft Auto, but you'll get MGS, you'll get Gran Turismo and these are also brands that have moved hardware units. It's the elite of the elite products that actually enable hardware to be sold with software and we'll have three of them."

Personally, I'm thinking that most people will be too busy fooling around with the main game to worry too much about the extras Microsoft is offering, but it's still a nice touch that shouldn't be underestimated, and I have little doubt that it will make a difference in sales. Everything else being equal, there's going to be a cross section of consumers with both consoles who are going to view the Xbox 360 version as being "more complete." On the other hand, it's equally understandable why Sony would want to downplay this (remember what GTA did for PS2 sales?), and paint the broader picture that the PS3 has the blockbuster games that matter. Unfortunately, nobody's buying it.

While the PS3's hardware is arguably equal (if not better, depending on who you talk to) to the Xbox 360's, Microsoft has had no trouble matching and surpassing (once again, depends on who you ask) Sony's game library in the current gen. So while I plan on picking up the PS3 version as a matter of personal preference, I'm betting that the 360 is going to do more than hold its own in terms of total sales of the game. As Microsoft predicted, it could very well own it. Even if a part of their userbase will have their consoles in transit to and from the repair center when the game launches, the fact remains that everybody and their brother still owns one, while the PS3 has only recently started getting noticed by the general population.

[Via Gamedaily -- Thanks Jonathan!]


Next page: More Grand Theft Auto stories




moocow21's Avatar
moocow21 at 03/29/2008 13:40
I'll be getting this for 360 probably, but to be honest, I would just get the PS3 version for the controls if I had a PS3. I could care less about the DLC that MS payed a buttload for. It just means Rockstar has been working on other stuff that probably could've been put in the game in the first place, and you can bet your bottom dollar when it's released MS will want a pretty penny for them. I'll just stick with the core game, thanks.
Volomon's Avatar
Volomon at 03/29/2008 13:45
I don't think the 360 content is that big a deal I mean 100 hours of gameplay why would you need more right away? After the 100 or so are squeezed out do you really think Rockstar won't put out more content for both consoles? Simple as that really. Also there multiplayer. There supposedly a PS3 Euro Bundle coming out with GTA in it (40GB). I think quite possibly it might out sell the 360 version when it comes bundled. Ya thats a freebie tip for ya dtoid.
Xbudz's Avatar
Xbudz at 03/29/2008 13:47
GTA DLC will probably expand single player AND multi-player... and that is good and bad. Single Player could always enjoy more stuff to do, but multi-player DLC will fracture the online players into HAVES and HAVE-NOTS.

The only way I can see multiplayer DLC working, is if they choose to make it free after a few months, like Bungie and the recently made free 'Heroic Map Pack'.
vp360's Avatar
vp360 at 03/29/2008 13:49
im probably gonna by this for my 360
nicojay's Avatar
nicojay at 03/29/2008 13:50
Sony fails to get exclusive due to substance abusing of their feet.
"Sony may have drug their feet"
Professor Pew's Avatar
Professor Pew at 03/29/2008 13:53
I don't care too much for the DLC, but I know a lot of people who still play San Andreas for the 15th time. Those kind of fans are going to eat it up. And if I had both a 360 and a PS3 I'd probably still get it for the 360 just for the controls.
xmetninjax's Avatar
xmetninjax at 03/29/2008 13:56
Gameboi.

Drug their feet? are you serious? It's dragged their feet that I think you're trying to say.

PS - times have not changed, exclusives still play a big role in the industry.
MaxVest's Avatar
MaxVest at 03/29/2008 13:56
This PR guy is talking about people on the fence, who haven't bought a console yet. So they're probably not used to downloading content, weakening that particular selling point somewhat. On the other hand, a lot of those undecideds will just buy the system their friends have, which in the US will more likely be 360.

Among the small population of people who own both 360 and PS3, I can people who value online going for the 360 version and people with reliability concerns or big GTA fans favoring PS3.

Everyone else (like me) is just going to buy it for the console they already have.
Wedge's Avatar
Wedge at 03/29/2008 13:57
GTA IV? Who the fuck cares about that. PS3 has motherfucking Bumpy Trot 2 as an exclusive. THAT, is the sandbox game I'm looking forward to <3.
Vitamin Awesome's Avatar
Vitamin Awesome at 03/29/2008 13:59
Of course, on the other end of the same coin, if Sony paid out the wazoo for exclusive DLC, they would be all like "DLC King! Fuck yeah!" It's the equivalent of throwing sand after getting knocked back. I know I'll be getting GTA4, but in all honesty I'm not going to be the guy waiting 24 hours in front of my local gamestop to snag the uber deluxe edition with a duffel bag and lockbox (even though those are some pretty sweet and usable extras). I only have a 360 now, but as Sony dude said, There's exclusive titles on the way that I would enjoy. I've decided that I am going to get the MGS4 bundle, but I'm fairly sure I'm getting the 360 version, not for DLC but for those sweet, succulent Achievements.
GuitarAtomik's Avatar
GuitarAtomik at 03/29/2008 14:05
As someone who has never beaten any of the GTA's I see his point. There's plenty of content in the game to keep you occupied for a long time.

That said, I'd still want the option of getting the DLC if it turns out to be really cool so I'm definitely getting the X360 version.
teach4food's Avatar
teach4food at 03/29/2008 14:09
If you have both systems, which will you buy it for? Xbox 360

If you don't have a PS3 will you buy one to play this game? No

Even though you don't like micro transactions, do you want to have the option of buying additional content? Yes

Will it probably come out eventually on the PS3? Of course

More importantly, will it have similar problems to Bully and just brick up on both systems? Lets hope not!
Takeshi's Avatar
Takeshi at 03/29/2008 14:12
If I get GTA IV it'll be my first GTA ever. I don't really care for DLC on a game this big. There will be more than enough to do without it.
Bricfa's Avatar
Bricfa at 03/29/2008 14:18
Eh, who cares, GTA sucks anyway.
mix's Avatar
mix at 03/29/2008 14:19
I, personally, don't see DLC as being a make or break for anything as I have downloaded a single game on my PS3 nothing more nothing less. I'll be damned if I am going to pay for more levels in any game.
Sam Spectre's Avatar
Sam Spectre at 03/29/2008 14:27
I'll get the DLC but it's not the reason why I'm buying it for the 360.
Gameboi's Avatar
Gameboi at 03/29/2008 14:30
@nicojay

Good catch. *fixed*
Hoygeit's Avatar
Hoygeit at 03/29/2008 14:34
It was necessary for Sony to do this because they do need to remind customers that someone who buys the game for the PS3 doesn't become an invalid of any sort. Which is true because the game is really expansive (even without the bonus content). That being said, I'll be picking it up for the 360.

Episodic content is insanely cool when it's done right. I'll very likely get the first DLC the day it drops just of out of curiosity (as well as the option of purchasing future content as well).

I'm really looking forward to it being released. I believe if the developers can do a really good job with the game, they'll do the same with the DLC.
Too much of a good game? That's a complaint I wouldn't mind having.
BlackDove's Avatar
BlackDove at 03/29/2008 14:43
Isn't all this exclusive stuff for the Xbot only exclusive for 3 months anyway, and then will be on the PS3 as well?
falinter's Avatar
falinter at 03/29/2008 14:46
I doubt it even makes a difference.

360 still has double (more??) the install base that the PS3 does so right away they are going to get more people buying it for the 360.

The PS3 might get a high % of PS3 owners to buy the game than the 360 but thats because PS3 owners don't have as many AAA titles to spend money on as the 360 owners do.
360 owners can be choosey. PS3 owners take what they can get.
Darkknight37's Avatar
Darkknight37 at 03/29/2008 14:46
I'm with Vitamin.

If Sony had the content and MS didn't, we'd all be prison sexed with advertisements from Sony for the next month till launch. Their attempt at downplaying is cute, but don't think for a second they wouldn't be winking at us with a kneeling pad by their feet. A game company saying "oh, you'll be fine with just the game itself" that's finally getting rumble support for their games is kinda laughable. That GNP statement was clearly an attempt to belittle MS's decision to back up the truck to Rockstar for the DLC. I only hope is that some of that loot goes towards making the DLC as badass as possible.

As a GTA Whore, I NEEDED more when I completed the PS2 games, and spent my time doing random shit. I openly welcome any attempt to expand the experience, even if a price has to be paid. It's like paying for those PSP games, IMO.
Rainbowblack's Avatar
Rainbowblack at 03/29/2008 14:49
@blackdove

If thats true than HAHAHA @ MS

although the damage would have been done as far as sales go
Qraze's Avatar
Qraze at 03/29/2008 14:50
as long as ea still don't have take2, i will buy it. but for the extra content i believe sony and ms worked out a deal that ms will get exclusive content but sony will get an exclusive game. my opinion anyways. #1_in_the_hood_G!! la noire or something newer?
Cheeburga's Avatar
Cheeburga at 03/29/2008 15:05
Is Sony retarded? Sure people are going to get preoccupied playing the single player experience, but once it's done on Sony's nice little console people are still going to want more.
Oh hey Xbox 360.
Raidensolid's Avatar
Raidensolid at 03/29/2008 15:07
DLC is irrelevant for a game of this magnitude methinks. I'll still be getting it for the pstriple.
Corak's Avatar
Corak at 03/29/2008 15:08
I agree that Sony had to downplay the DLC at least a little. There is a whole lot of stuff you can do in the game that will be shipped, enough to keep most gamers busy for quite a while I'd imagine.

However, if you own only a PS3 or 360 does it really effect you that much? If you only had a PS3, like me, would that alone make you run out and get a 360 to get that DLC? Unless you are a monster GTA fan I say most likely not, I know I'm not. I think we all know that Microsoft is trying to sway those that haven't gotten a system yet to chose the 360 over the PS3 if you were waiting to get one until this game came out. If you own both systems its really up to you which one you wanted to get it for. Its your personal choice when it comes down to it since there is no price difference in the game's cost, just the added cost of the DLC.

As a PS3 owner, I'm not that upset about not getting exclusive DLC. Would it be nice? Yea sure, not so much if the price was high for not much added content. But if the DLC added a lot of extra content, extended the storyline and the like I would be a littly salty. Either way I'm sure if you have been waiting for this like I have you'll be having a blast come the end of April.
Jim's Avatar
Jim at 03/29/2008 15:09
There are so many ignorant people out there who don't know that there will be a Xbox 360 version (which is probably technically superior and has exclusive DLC)... who already buy their PS3 because GTA IV will be released in late April...

...while it's interesting that Sony downplays the exclusive Xbox 360-content (which will NEVER be released on PS3 - according to Micrsoft, mind you) because it shows that Sony is afraid/nervous about it - I think it won't make that big a difference.

Personally I've pre-ordered the Xbox 360 version because I want to play it with the best controller (and rumble) and take a look the the exclusive DLC... not necessarily because I want to buy it, just to have the option is important.
Corak's Avatar
Corak at 03/29/2008 15:15
Also I'm curious as to how much Microsoft payed to get the DLC exclusive to them? The GNP of a few Latin American countries is funny but I'll bet its probably true. Not saying they didn't make the right choice but I'm curious how much money the plunked down vs. how many systems they will move because of the DLC.
Hoygeit's Avatar
Hoygeit at 03/29/2008 15:19
@Corak
It appears that it was $50 million.
Darkknight37's Avatar
Darkknight37 at 03/29/2008 15:23
It would have to sell close to Halo 3 numbers to make back that money on the first set of DLC, but a second and/or third set will easily get that money back.
kagai's Avatar
kagai at 03/29/2008 15:26
There are a couple of reasons that I'm am getting this game for the 360. The main reason is that I don't have a PS3. Secondly, for me, achievements are a fun way to extend my desire to play a game and get more for my money.

Usually, I would just a play a game to finish, now I play a game to uncover all the little secrets, become a better player, and finish the game with as many achievements as possible. I'm not crazy for them, I do know when to stop trying to get 1,000,000 points on Geometry Wars Evolved, but they definitely expand my time and enjoyment playing a game.

As for the DLC, I only get DLC if it's free. If I did own a PS3, DLC would have little sway in my decision. For me, achievements are a bigger pull.
Anus Mcphanus's Avatar
Anus Mcphanus at 03/29/2008 15:29
I'm not sure if the exclusive DLC will really make a difference to the average consumer. I remember when I was working in hmv there were a lot of people who didn't even know about xbox live arcade so I doubt they would know or care about any additional content.
That being said I know a lot of gamers who are leaning towards the 360 version for the DLC and I don't blame them.

For me I'm not really convinced by the exclusive DLC because as others have said there's plenty to do in the main game already and if the content was really that good then it'll be in the main game and not as DLC. I'll probably be picking up the PS3 version because I prefer the controller for these types of games.

Also I think people forget that the PS3 will be getting DLC as well just not the "exclusive episodic content" which sounds like extra single player story bits. The PS3 will probably still get all the multiplayer DLC and who knows maybe some extra missions as well
brainderailment's Avatar
brainderailment at 03/29/2008 15:31
Like I said on AnusMcphanus' blog,
I've only finished the story to Vice City, San Andreas, and Vice City Stories (PSP). I've never gotten to 100% completion before getting enamored with a new game (in this case it will be MGS4 probably). I also never buy DLC. I probably will for COD4, but that'd be a first. I also like the ps3 controller better than the 360s.
Im OK's Avatar
Im OK at 03/29/2008 15:32
It depends on the DLC, of course. If it's just horse armor or whatever the GTA equivalent may be, they can shove it up their asses for all I care. If it's whole new missions and such, and not just random cookie cutter stuff, then I'm all for that.

But yeah, I agree with those saying that if the tables were turned and it was Sony with the exclusive DLC, we'd probably be sick of hearing about it by now. The fact that Sony is mentioning it at all implies to me that Sony is worried about it, at least to some small extent, otherwise they wouldn't have bothered. But still, I don't think it's going to be all that big a deal myself either. Are some people on the fence going to get the 360 version over the PS3 version because of the DLC? Yeah. Are PS3 sales of GTA4 going to bomb and is Sony going to go out of business because of this? Highly unlikely. And this only really affects those who already own both consoles, because I doubt that anyone with only a PS3 is going to run out and get a 360 just for DLC.
method47's Avatar
method47 at 03/29/2008 15:37
I really didn't care about the DLC either, I was still getting it on the PS3. But since we learned of the multiplayer, I'm getting this on 360.

Yet I still don't think the DLC will make much of a difference or be all that great. I'll probably buy it though.
freeman1's Avatar
freeman1 at 03/29/2008 15:46
What is the exclusive DLC? Does anyone even know? All I hear is "360 has exclusive DLC", but no one ever explains what exactly the DLC is.

And for that matter, how did Microsoft manage to get exclusive DLC? Why would Rockstar just screw Sony over like that?

I actually think that the only people the DLC is going to matter to are the people who already own both consoles. I don't think it'll make a difference to people who don't own either yet. Who's going to decide which console to buy based on DLC for one game? I think Soul Calibur 4's exclusive Star Wars characters are more likely to influence console decisions then GTA4's DLC.
MaxVest's Avatar
MaxVest at 03/29/2008 16:00
@freeman1:

The exclusive content is "episodic" content, not horse armor. It seems like it might be extra missions with new characters, etc. Microsoft paid quite a bit to secure the rights to the game and the extra DLC. Hoygeit quoted a figure of $50 million.
Dexter345's Avatar
Dexter345 at 03/29/2008 16:08
I forget, does the PS3 version have any *perks* to it, aside from just playing with the same controller that we've been playing GTA on for years now?

I've got both systems, but I don't see why I'd pick it up on the PS3.
Crackpot360's Avatar
Crackpot360 at 03/29/2008 16:10
Hopefully the DLC content will involve hookers, guns and music. If so i will gladly buy it.

Also the Ps3 ver. needs moar HotCoffee. ;]
Y0j1mb0's Avatar
Y0j1mb0 at 03/29/2008 16:13
Awesome Pic Gameboi...LMAO.
niakori's Avatar
niakori at 03/29/2008 16:15
Guess I'm out of that "we" statement, cause I never ever played a gta game on a playstation save the original topdown version. Which was enough to make me seek refuge on other platforms. GTA3, and Vice City I waited the whole half a fucking year to play on PC but it was worth it to me. SA I got on the box, have gta4 preordered for the 360. It isn't for the episodic content, it's what "I'm used to" :)
adam wolf's Avatar
adam wolf at 03/29/2008 16:28
will be buying this to shove into 360. not a ps3.
Kathos's Avatar
Kathos at 03/29/2008 16:29
I'm leaning towards the 360 version 'cause of the achievements, DLC is something I could care less about.

The PS3... All my PS3 games are exclusives (I couldn't play them on any other machine), and I only own one 'cause I wanted to own all three current-gen machines.

Sigh... HOME better come one soon. I wanna spend my time on the Sony interwebs.
Promagnum's Avatar
Promagnum at 03/29/2008 16:43
The big question is....
Will I be able to kill people on the PS3!
Is rockstar going to provide dedicated servers or is this going to be another lag-infested player hosted shitfest - exclusive to your console only?
ArrestedDeveloper's Avatar
ArrestedDeveloper at 03/29/2008 16:47
It seems like a lot of people are discounting the DLC before they even know what it is. Also, Sony has never stated that they will ever get the DLC content so I'm pretty sure it is a permanent exclusive and not a timed exclusive.
wonky360's Avatar
wonky360 at 03/29/2008 16:52
Afer the initial release expect a sizable sales spike in 360s, here in the uk entry level into GTA-ville is under £200 for an entry level 360 system plus the game.
The same deal on the PS3 is £350, admittedly with HD etc but Joe average on the street wants GTA goodness for as cheap as possible. Throw in the fact that 360 will get extra content and the gap gets bigger. Reading the edge article about the downloadable content and it seems sizable and well integrated into the experience. This game is gonna be HUGE.
MaxVest's Avatar
MaxVest at 03/29/2008 17:04
@wonky360: I don't think extra content will be available for the Xbox 360 configuration you describe. Won't it be hdd models only?
-PL-'s Avatar
-PL- at 03/29/2008 17:09
I own a PS3 and a Wii. I will be buying this for 360.
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