hot  /  reviews  /  video  /  blogs  /  forum

Sony: consumers decided 3D is not important now

12:30 PM on 10.01.2012 // Jim Sterling
  @JimSterling

So much for being the 'future' of existence

Back in 2009, it seemed everybody was jumping on the 3D bandwagon. Mouthpieces were declaring it the future, publishers were clambering over each other to praise it, and Sony went all-in with 3D PlayStation 3 support. It's safe to say the obsession didn't go far, and Sony's officially admitted the craze didn't explode.

"Consumers decide how relevant it is. It’s fair to say consumers have decided it’s not hugely important at this time," confessed UK boss Feral Gara to Eurogamer. "It’s a capability we've got. It may have a bigger life a little further down the line. It’s great we can do it. It doesn't seem to be the most powerful USP at the moment, so you've seen us shift our effort onto fresh new exciting IP.

"I'm certainly really pleased to see the strength of that as we look into next year. We've seen a resurgence really with the strength of the output from the studio network."

3D has worth as an occasional little treat, but the claims it'd be as important as HDTV or Dolby stereo was always stupid overexcitement. Fortunately, I have all the silly claims on record, as well as my frequent arguments to the contrary. I will read them all, know I was right, and wank over how brilliant I am. 




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -