[Update: So this actually IS for a game called Box! Open Me, not the Vita in its entirety. My derp. Still, it's no less weird and confusing, so there you go. Weeeeeird.]
Sony Japan unleashed a new PlayStation Vita commercial that failed to showcase the system's capabilities -- choosing weirdness and obscurity over actual videogames or features. With 121 Dislikes to 124 Likes on Youtube, it's safe to say folks aren't 100% behind it.
As the Vita struggles to make a serious mark in the portable gaming space, Sony's love of artsy advertising probably isn't going to help things. It certainly won't help the "GOTZ NO GAMEZ" reputation, what with it refusing to show any.
Still, feel free to check out two very silly minutes.
Get more destructoid: We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out
Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.