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Sony confuses with ridiculous PS Vita commercial

Oct 04 // Jim Sterling
   @JimSterling

Silliness abounds!

[Update: So this actually IS for a game called Box! Open Me, not the Vita in its entirety. My derp. Still, it's no less weird and confusing, so there you go. Weeeeeird.]

Sony Japan unleashed a new PlayStation Vita commercial that failed to showcase the system's capabilities -- choosing weirdness and obscurity over actual videogames or features. With 121 Dislikes to 124 Likes on Youtube, it's safe to say folks aren't 100% behind it. 

As the Vita struggles to make a serious mark in the portable gaming space, Sony's love of artsy advertising probably isn't going to help things. It certainly won't help the "GOTZ NO GAMEZ" reputation, what with it refusing to show any. 

Still, feel free to check out two very silly minutes. 

[Thanks, Bo!]


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Jim Sterling, Former Reviews Editor
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Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

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