Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

MI6: Sony claims to have lost the arrogance as a company

1:20 PM on 04.01.2010 // Ben Perlee

At today's MI6 conference, Sony's SVP of Marketing and PlayStation Network, Peter Dille of SCEA made some pretty interesting statements.

In a discussion on “Refining the Digital Living Room” Dille made it clear that the vision of the company is to make the PS3 and the PSP brand the center of entertainment in a unified manner. Not a new message, but his arguments were clear: compared to ten years ago, the way people consume entertainment today is through a simpler and powerful tools, like the iPod and 'net-connected TVs.

According to Dille, Sony has had more success with the PlayStation brand in the last year, citing a unified SCEA Metacritic score of 91.3 rating percent, the introduction of PlayStation Move, the introduction of 3D and 3D Bravia sets this summer, and the transition to bringing PSN to more devices. When questioned about PSN on Sony VAIO computers, Walkmen, and Sony Ericsson phones, Dille was clear that those talks are happening, with Kaz Hirai leading that charge.

This success, as Dille says, is in part thanks to the “It Only Does Everything Campaign." Compared to the crazy “baby in the white room” ads of the past (designed to “get people to say 'what the...?!' and look into the PS3”) says Dille, Kevin Butler represents a compete about-face. He mentions that those initial advertisements, as well as the early $600 price tag, created an intimidating and arrogant impression on gamers and consumers, and that with these new ads, "The arrogance, I think, has gone away."

With plans for more original content like The Tester, as well as Sony Pictures TV pilots, cross-over advertisement, such as the AXE-branded character in Pain (complete with double-pits-to-chesty move), Dille wanted to make it clear that Sony has learned some lessons over the last four years. However, with this convergence, he did mention this about his brand as a leader in home convergence: "Many will draft off others' innovations." Hmmmm.



Ben Perlee,
 Follow Blog + disclosure

This blog submitted to our editor via our Community Blogs, and then it made it to the home page! You can follow community members and vote up their blogs - support each other so we can promote a more diverse and deep content mix on our home page.





 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

ikiryou avatarikiryou
Never be first to avert your eyes when locked in a staring contest with a cat. You must push through the pain if you ever wish to become truly whole, to win this eternal conflict of wills. Bonus XP is awarded on Thursdays!
Pixie The Fairy avatarPixie The Fairy
S Magala Plate first fight! :D
FlanxLycanth avatarFlanxLycanth
I have basic knowledge of two other languages (with certificates to prove so) and I decided today that soon I shall be fluent in both. One at a time though.
Sir Shenanigans avatarSir Shenanigans
If you had to pick one: Firewatch, Not a Hero, or Layers of Fear?
Shinta avatarShinta
I'm soooo glad that they kept the gyroscope controls intact with Gravity Rush Remastered, and that they work well. First Dual Shock 4 game to ever use them well. If you turned them off in options, you're really missing out. Helps you fine tune aim.
Solar Pony Django avatarSolar Pony Django
Even Luigi gets it.
Alphadeus avatarAlphadeus
Alone With the Psychopath (2014) - I wrote this song after being inspired by the Epic Rap Battle of History between Jack the Ripper and Lecter. I think it sounds neat, and doesn't rip off too much from the song that inspired it =p
TheBlondeBass avatarTheBlondeBass
Tell me who downvoted my smash 4 opinion or the cat gets it. I'm not joking around.
Torchman avatarTorchman
Is that new digimon game any good or no? I know there's the review but I'd like feedback from a couple others too
OrochiLeona avatarOrochiLeona
People bitching that "(insert character) Needs Nerfing" because they lost to them several times online, incoming in T-5 days.
Nathan D avatarNathan D
For some reason I had a dream that I was playing a new Jet Set Radio game. It was open world and had an amazing day/night cycle. It was wonderful, yet horrible...
Barry Kelly avatarBarry Kelly
4.6 Million XCOM operatives down and down! [url]https://xcom.com/xcom-2-stats[/url] 66% from Collateral damage. Never mind the Alien invasion, cars are the real threat
Nekrosys avatarNekrosys
Digimon Story: Cyber Sleuth has cat-maids. It has cat-maids. Have I sold you yet? Cat. Maids. GOTY 2016.
Robo Panda Z avatarRobo Panda Z
Just a quick update, that you all should go Greenlight Hustle Cat, the magical cat dating simulator that is being released soon. Work in a cat cafe, date magical cats, be whatever gender you want - there is no downside! Also I'm alive, That's importa
Rad Party God avatarRad Party God
What a damned good song. I'm very excited about Mick Gordon composing for DOOM =D
trippytip avatartrippytip
War not waifu lovers~ Must there only be one waifu? Why not have all the waifu? I enjoy my waifu like Lou Bega here.
Jinx 01 avatarJinx 01
So is the plural of waifu "waifus" or just "waifu"? I want to make sure I have it right when referring to my harem.
Sr Churros avatarSr Churros
*Someday last week* Oh, so Toby Fox also made music for Homestuck. I guess I should read it *Today* Fuck it is 3:30 AM I have to wake up early tomorrow why I'm still reading this it is already chapter five someone help me please
Nekrosys avatarNekrosys
Holy shit, App Store. The copyright infringement is real. I didn't buy it, because I'm scared it'll make my iPhone explode and because the comments say the game's a generic zombie title with fake and misleading screenshots.
Torchman avatarTorchman
Pretty much in a nutshell
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -