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Sony bullsh*t: PSPgo was a 'test'

10:20 AM on 06.09.2010

Jim Sterling

Former Reviews Editor

The PSPgo was an ill-advised, expensive, worthless waste of space. This is scientific, objective fact that can be proven in any court of law. But apparently it's alright, because it was just a test. In fact, even though the PSPgo fell flat on its stupid face in America, Sony has employed its amazing skill at twisting reality to claim that this "test" was a sales success.

"It was introduced in a mature lifecycle to learn more about what the consumer wanted and we've definitely learnt a lot," says SCEE president Andrew House. "Is that measured by success in sales? I don't think it is.

"One of the reasons we launched PSPgo was to understand where that consumer behavior was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library."

So let me get this straight... in order to find out what consumers wanted, Sony didn't ask them, but instead released an expensive test product onto the market without warning, without real support, and without reasons to buy it, all with a self-admitted prediction that consumers wanted packaged goods as opposed to digital games. And yet Sony executives can still conduct interviews with a straight face. 

Amazing. 

Sony: We've learnt a lot from PSPgo [MCV]

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