In an effort to boost its PSP profile, Sony has just announced that they will be a tad more active in making sure demos are out and available for download. And, to try and give the service a bit of a boost, they're pimping the Killzone: Liberation demo that is already available. Check out the news:

Sony Computer Entertainment America is making it even easier to check out the hottest software for the PSP system with a new initiative to offer downloadable demos regularly via the official PSP site (through your PSP: psp.us.playstation.com) and the PlayStation Web site. Separately, a new firmware update (version 3.10) is now available, enhancing the PSP Internet browser and audio playback.
 
PSP Demos
PSP owners can now download a demo for KillzoneTM: Liberation directly to their PSP system from the official PSP site; the demo can also be downloaded to a PC from the PlayStation Web site and transferred to a PSP system. Killzone: Liberation is a third-person shooter that puts players into 16 intense missions to rescue hostages from the evil Helghast. Killzone: Liberation was developed by Guerilla, a wholly owned subsidiary of Sony Computer Entertainment Europe.
 
Additional first and third party demos will be offered on an ongoing basis, with Syphon Filter: Dark Mirror and SOCOM: U.S. Navy SEALs Fireteam Bravo 2 slated for release in the coming weeks.

May I be one of the first to say: It's about f'ing time Sony!