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Sonic Colors designer tells you to stop being excited photo

Wow Sega, way to absolutely kill the good grace your game has earned! Sonic Colors' lead designer, Takashi Iizuka, has said that anybody who liked Sonic back in the Genesis days should stop looking forward to the upcoming Wii game, reiterating the previous message that Colors is for children in no uncertain terms.

"We know there are sometimes opinions about control from core gamers, but we're intending Sonic Colors to be played by children of probably between six and twelve years-old," he explains. "So, with Sonic Colors we have aimed to make a game that everyone can control and have fun in. So, it's not really a game for the core gamers. If you take the rail grind, it's something that's fast, not difficult but is fun to do and looks great. It's about making a game that's right for the core audience of the game."

Weird that he says that "everyone" can have fun with Sonic Colors ... except for Sonic's oldest fans. Apparently the "hardcore" gamer is incapable of enjoying Sonic Colors, which is an amazing PR claim considering the fact that so far, many hardcore gamers are more excited for Colors than they are for Sonic 4

I really liked what I played of Sonic Colors, but according to Sega, I should just stop looking forward to it. Fair enough, guys! I'll henceforth write the game off as a load of crap, since apparently that's what you want. Seriously, what a dreadful way to go about promoting your game.

Sonic Colours 'not for core gamers' - Iizuka [CVG]








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70 comments | showing # 1 to 50
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Onyx Oblivion's Avatar - Comment posted on 08/13/2010 09:22
Onyx Oblivion
Well, you can't accuse the game of being over-hyped at least.
wickedsickzombie's Avatar - Comment posted on 08/13/2010 09:24
wickedsickzombie
Damn! *looks at pre order Sonic hat* I'm 23 and I'm still going to get it!
Rekai's Avatar - Comment posted on 08/13/2010 09:27
Rekai
You know, it seems more and more lately that game companies are letting employees shit from their mouths.
Sanious's Avatar - Comment posted on 08/13/2010 09:27
Sanious
At least they're honest about what demographic they were after, although it was clearly obvious. But he could have worded it better by saying that they're aiming for a younger crowd instead of 'Hey guys, you probably shouldn't like this game, it's for kids'.
RocketDarkness's Avatar - Comment posted on 08/13/2010 09:29
RocketDarkness
Just to spite them, I'm going to point out that the original Sonic games were for kids, too.
Kimicario's Avatar - Comment posted on 08/13/2010 09:31
Kimicario
And yet I still manage to muster more hype for this game than Sonic 4.
PJMan's Avatar - Comment posted on 08/13/2010 09:31
PJMan
Hmmm, let me think

Sonic Colors: A game that uses creative environments that I've wanted to see in a Sonic game for years only in 3D. The whole game is based off of Sonic Unleashed day stages, which I loved, only with added powerups to make the game more interesting.

Sonic 4 Episode 1: 4 zones of rehash using an ok at best soundtrack and a shitty physics engine that's nothing close to the older Sonic games.

Hmmm, I wonder what I should be more excited about. Oh right Colors
Explosion2's Avatar - Comment posted on 08/13/2010 09:33
Explosion2
@RocketDarkness That's exactly what I was going to say too.

I played the first sonic games as a kid, so why would I want a sonic game designed for adults? I want one made with the same intentions as the original. Which Sonic Colors seems to be doing.
Sexualchocolate's Avatar - Comment posted on 08/13/2010 09:34
Sexualchocolate
Don't worry, I wasn't excited anyway...
Ball Buster's Avatar - Comment posted on 08/13/2010 09:35
Ball Buster
@RocketofDarkness

Excellent point. This actually isn't a bad thing when you put it that way.
jawshoeuh's Avatar - Comment posted on 08/13/2010 09:38
jawshoeuh
Ingenius work there, Mr Iizuka. You should always tell a large potential market for your game that it's not meant for them. Is this like reverse psychology PR?
Chad Almasy's Avatar - Comment posted on 08/13/2010 09:38
Chad Almasy
You know...someone should that cock-bite that a great deal of us enjoyed the hell out of the old Sonic games when we where...wow, I know I was younger than 12. Fuck Sega.
DtoidBadMrK's Avatar - Comment posted on 08/13/2010 09:38
DtoidBadMrK
"Seriously, what a dreadful way to go about promoting your game."

It's better than them over promising and under-delivering. They know who their audience is, and they're not going to try and trick the hardcore into getting a game they know will get crapped on.
HEL105's Avatar - Comment posted on 08/13/2010 09:39
HEL105
I think they're just trying to pre-empt some of the bitching that's sure to follow once the game is released.
Excel-2011's Avatar - Comment posted on 08/13/2010 09:40
Excel-2011
I think what he meant to say is that he wants the game to speak for itself to those who are listening. The game is for children in the same way the Mario games are for children, and Nintendo does more to appeal to that demographic than to the hardcores who care about graphics and processing power.
DreRox's Avatar - Comment posted on 08/13/2010 09:41
DreRox
@Jim:

"Weird that he says that "everyone" can have fun with Sonic Colors ... except for Sonic's oldest fans. Apparently the "hardcore" gamer is incapable of enjoying Sonic Colors, which is an amazing PR claim considering the fact that so far, many hardcore gamers are more excited for Colors than they are for Sonic 4."

Don't be insipid, man. You should know that being excited for a game before it releases and actually enjoying the whole experience while playing it is totally different.

Basically, Sega is doing pre-Damage Control. It's the core gamers who are going to mistakenly buy this game and tear it to shreds for not appealing to them in some way (which obviously Sega thinks it will). And once the core gamers hate it, the masses will hate it. So they're saving face before hand. Probably a smart idea.
jawshoeuh's Avatar - Comment posted on 08/13/2010 09:41
jawshoeuh
Come to think of it, with the Sonic fans the way they are, telling them they're not going to want something probably IS a really good way to make them want it. Hats off to you, Sega, you're smarter than me. Checkmate.
PJMan's Avatar - Comment posted on 08/13/2010 09:44
PJMan
@DtoidBadMrK: You do realize that if they don't fix Sonic 4 like they said they would that is exactly what they're doing with that game, right? Funny, I haven't heard really any complaints about Sonic Colors, but oh boy many of the older fans are not happy with Sonic 4 at all.
shouryuuken's Avatar - Comment posted on 08/13/2010 09:57
shouryuuken
Cant say i was ever excited for this game in the first place.

Everyone comparing it to the daytime stages in sonic unleashed killed the buzz i had for it..,

So many people praise those stages and say theyre classic sonic, but i totally disagree.

I dont care if sega isnt making a sonic game thats exactly like the genesis games, i just want a good platformer with speed as a gimmick.

The daytime stages in unleashed were poorly designed because you hold right or up the whole time and occasionally face platforming via quick time events. It felt like a racing game that had you press buttons last minute to avoid pits and walls. No thanks.
PJMan's Avatar - Comment posted on 08/13/2010 09:59
PJMan
@Bigmoose85: Because they've been fed so much crap for 10 years that they've become jaded and miserable

@shouryuuken: Who's comparing Unleashed day stages to classic Sonic? That is so not true. But I think they're fun none the less. It's different but that doesn't make it bad (although you could just not like that style of gameplay and that's fine too)
Bearses's Avatar - Comment posted on 08/13/2010 10:00
Bearses
LMAO
leave it to Sega to add lulz to my day. :3
Chaud's Avatar - Comment posted on 08/13/2010 10:03
Chaud
"(...) which is an amazing PR claim considering the fact that so far, many hardcore gamers are more excited for Colors than they are for Sonic 4."

Well, further proof that Sega does not have a clue about what the Sonic fans wants. The Sonic games are not being bashed because the old fans are very demanding and want a game with features that is impossible to reach. They are treated as such because they are (almost) universally seen as bad. By players, by reviewres - basically everyone.

The view that "old fans want 2D, 3D is what new fans want" is superficial and idiotic. The old fans want good games, regardless of the number of dimensions. After all, there are many 2D games of Sonic: what were the Sonic Advance, Sonic Rush, Sonic Rivals games? To my knowledge, they were all 2D Sonic games, right? I am impressed with the ability of Sega (and several others as well) to not understand that.

Sonic Colors is causing a much better impression in the Sonic "community". Just go into any site of fans and see how the reaction is much more positive than in relation to Sonic 4. In a nutshell, is exactly what PJMan said up there.
Tendonin's Avatar - Comment posted on 08/13/2010 10:04
Tendonin
We are beginning to enter the next stage of the Sonic cycle.
Super Drybones's Avatar - Comment posted on 08/13/2010 10:04
Super Drybones
@Bigmoose85

Sense of entitlement mostly.
PvPPY's Avatar - Comment posted on 08/13/2010 10:13
PvPPY
Weird that he says that "everyone" can have fun with Sonic Colors ... except for Sonic's oldest fans

... how is this wierd? Given what I've seen of Sonic fans online I'd say it's bang-on.
hermes's Avatar - Comment posted on 08/13/2010 10:31
hermes
So, Sonic Colors is so straightforward on the idea of games for kids, that even the lead designer doesn't trust it will be good for anyone older than twelve (which they recognize as "the core audience of the game"). Yet again, fans everywhere are surprised that a Sonic games is going to underperform...

That would be sad, if it wasn't patetic...
Awww, what the heck. I will laugh anyway...
rexwolf2's Avatar - Comment posted on 08/13/2010 10:44
rexwolf2
God! Why the hell couldn't they just design a game that's "enjoyable" no matter who you are?
rexwolf2's Avatar - Comment posted on 08/13/2010 10:44
rexwolf2
God! Why the hell couldn't they just design a game that's "enjoyable" no matter who you are?
Springsteen's Avatar - Comment posted on 08/13/2010 11:02
Springsteen
Well, they've been beaten to a bloody pulp over the last decade by the fanbase, and Sonic was never that good of a platformer to begin with, so they might as well aim it to a less critical audience. You know, like WE were, when we played the first 4.

When a game is entirely about running at high speeds and you can't see what's 20 meters on front of you, you got a problem. I know most of the stages from the first 4 games like the palm of my hand, but hell, playing them for the first time was infuriating, for you were prohibited from having fun with the great speeds, unless you for some reason loved the sound of rings going everywhere.
Jnr Johnson's Avatar - Comment posted on 08/13/2010 11:10
Jnr Johnson
Here ya go guys Sega's Marketing Tactic When it comes to sonic :3 http://img190.imageshack.us/i/1266132475514.png/
Tye The Czar's Avatar - Comment posted on 08/13/2010 11:11
Tye The Czar
Sega really needs to stop having their developers being PR and Marketings bitch. As I've said before, the Mario games may appeal to kids, but their gameplay and design is strong enough to appeal to all ages. This is why I strongly dislike the concept of demographics for games like these.
Pandering to the younger demographic is simply an excuse for mediocrity. Oh, and did I say that Sega needs to axe its PR and Marketing team NOW?
Merry Gooseweather's Avatar - Comment posted on 08/13/2010 11:15
Merry Gooseweather
I dont think that's what that quote said
Dr Awesome's Avatar - Comment posted on 08/13/2010 11:15
Dr Awesome
Frankly, I like that a lot. They're pointing out that this game is not going to satisfy Sonic die-hards, and that if you are a Sonic die-hard you're going to be disappointed (and thus the implication that you should get Sonic 4 instead).

Basically, there's no excuse for buying or being disappointed about this game now. Because you know it's going to be bad.
EternalDeathSlayer's Avatar - Comment posted on 08/13/2010 11:18
EternalDeathSlayer
Can somebody explain why hardcore Sonic fans are not excited about Sonic 4? What did they do wrong? It looks like an old-school 2D Sonic to my eyes.
Neo Gio's Avatar - Comment posted on 08/13/2010 11:21
Neo Gio
Wow. Children these days don't even know who Sonic is. It's the hardcore who remember where Sonic came from.
DtoidBadMrK's Avatar - Comment posted on 08/13/2010 11:25
DtoidBadMrK
@PJMan

I DO realize that, however this thread has nothing to do with Sonic 4...*fail*
PJMan's Avatar - Comment posted on 08/13/2010 11:29
PJMan
@DtoidBadMrK: Fair enough, but he's probably implying that by saying Sonic Colors isn't for you that Sonic 4 is
lcolnaghi's Avatar - Comment posted on 08/13/2010 11:29
lcolnaghi
Well, being able to achieve ranks other than E,D,C makes me want to play this game, since its not going to be 'hardcore', unlike all other absurdly difficult sonic games...
You know, sega should realize that the skill on controlling the damn hedgehog has almost nothing to do with our ages; i still cant play sonic heroes/ or any other recent sonic' games.
Unless Sonic Colours has unicorns and rainbows, of course.
DtoidBadMrK's Avatar - Comment posted on 08/13/2010 11:34
DtoidBadMrK
@PJMan

I'm not saying he's not saying that. I'm commenting on Jim's comment, not this other dude's. So I don't understand why you're trying to tell me what the other guy is implying.
strangerdanger's Avatar - Comment posted on 08/13/2010 11:38
strangerdanger
I'm so tired of the idea so many developers have of what a hardcore gamer is. I'm not a hardcore gamer because I demand my games to be difficult, gritty, and full of tits and blood. I'm a hardcore gamer because I play ALL types of games. I can sit down with my other hardcore gamer friends and we have just as much fun playing Boom Blox as we do while playing BlazBlue. So Sonic Colors is "fast, not difficult but is fun to do and looks great?" Count me the fuck in!
Excel-2011's Avatar - Comment posted on 08/13/2010 11:39
Excel-2011
@EternalDeathSlayer:
They made it.
PhunkyPhazon's Avatar - Comment posted on 08/13/2010 11:43
PhunkyPhazon
What the crap? Is he just butt-hurt at the irony of people being more excited for a 3D Sonic game then the 2D 'retro' game? Look, I don't mind it if you want to make the game kid accessible, but when you go and make a spiritual sequel to Sonic Unleashed, you have to expect people to get excited over the fact that you're actually following up on the first truly good thing the franchise has done in years.

Ugh, does anyone have some asprin?
ArynThysis's Avatar - Comment posted on 08/13/2010 11:54
ArynThysis
People have been bashing 3D sonic games since their dawning, whether they were good or bad. I'd be fed up and tell people to "Stop looking forward to the new things we're doing, since you always tell us you don't like them anyway in the end" too if I were him. He knows that the people who want it, will get it, and everyone else will bitch about it anyway. It's the (new) gamer way apparently.
FunkzillaBOT's Avatar - Comment posted on 08/13/2010 11:58
FunkzillaBOT
I've written Sonic off years ago. So, no change there then. So thanks SEGA for the heads-up. I might have accidentally wasted money on one of your crappy titles. Now, I'll I can go and spend it on a GOOD game.
BenHaskett's Avatar - Comment posted on 08/13/2010 11:59
BenHaskett
"Sonic Colors designer tells you to stop being excited"

And... done. That was easy!
LittleBigD's Avatar - Comment posted on 08/13/2010 11:59
LittleBigD
Wow!! Way to get people excited about your game. If I were the head hauncho at Sega I'd be loading this guy into a cannon about now.
Nothankyou's Avatar - Comment posted on 08/13/2010 12:00
Nothankyou
I was semi excited for Colors from what I've seen of it so far, but if this guy's statements are how they've gone about designing it, no thank you. Our game is for kids so it has to suck? What kind of an excuse is that? New Super Mario Bros certainly didn't suck, SEGA.

I mean, I had seen those loops and rail grinds that seemed to give no control to the player in the footage, but I hoped it's just in the initial stages, and a few more as cool "scripted events" of sorts, which I would be fine with as long as the rest of the game was 3D and side scrolling platforming bliss, but with what he says here it sounds like the bulk of the game will consist of such "cool for the kids to watch" parts with no real gameplay, basically what people have hated about 3D Sonic since its ineption, where it's all about speed and you win by just moving forward.

Meh. Way to fuck up a game you actually started to get right for once, Sonic Team.
Time Glitch's Avatar - Comment posted on 08/13/2010 12:08
Time Glitch
I know nothing of Sonic.

But I know of the reputation of horrid games that's been spewing out over the last decade. This has made my mind think that the developers in control of Sonic have no flippin idea what the hell they're talking about and should sod off.

So maybe when they say we'll hate a Sonic game...We'll love it?

Eh?
NotoriousBIG420's Avatar - Comment posted on 08/13/2010 12:09
NotoriousBIG420
Maybe he is trying to make everyone not have such high expectations and then once it comes out and its actually the first good (if only decent) Sonic in ages...BOOM!! everyone will be all over it like stink on shit saying how awesome it is and Takashi Iizuka is hailed as a genius.

...OR it could just be another shitty Sonic game...except this one plays itself because its for children.

Either way I watched the trailer and it looked really fun, plus: is it weird that I'm 30 years old and I want the pre-order hat (even though I don't even own a Wii). I'd put it on my newborn baby girl but then put it on my own head and run around my apartment when noone is looking!!
CrocStock's Avatar - Comment posted on 08/13/2010 12:15
CrocStock
It's amusing to still see developers try and target games to demographics, when a game that just focused on being good speaks for itself. They seem to forget that it's why Sonic had a fanbase in the first place.
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