Remember that guy who said Microsoft's Xbox division cannot be sustained by the company? Well, here comes another analyst with the same suggestion, going so far as to believe rival Sony could acquire the brand. Them's some damning words!
"The entertainment division will be spun off, sold to someone like Sony or possibly Barnes & Noble, or dramatically reduced in size," said Forbes' Adam Hartung. "Unable to make a profit it will increasingly be seen as a distraction to the battle for saving Windows -- and Microsoft leadership has long shown they have no idea how to profitably grow this business unit.
"As more and more of the market shifts to competitive cloud infrastructure Apple, Amazon, Samsung and others will grow significantly. Microsoft, losing its user base, will demonstrate its inability to build a new business in the cloud, mimicking its historical failures with Zune (mobile music) and Microsoft mobile phones. Microsoft server and tool sales will suffer, creating a much more difficult profit environment for the sole remaining profitable division."
Hartung goes as far as to say that the rise in power of Android and iOS, as well as the decline of the PC market, "means nothing short of the ruin of Microsoft." Mass layoffs are expected, along with the financial loss of anybody who remains invested in the company. It's suggested that nothing can halt Microsoft's fall into the abyss.
"... failure is already inevitable," he continues. "At this stage, not even a new CEO can save Microsoft. Steve Ballmer played 'Bet the Company' on the long-delayed release of Win8, losing the chance to refocus Microsoft on other growing divisions with greater chance of success. Unfortunately, competitors already had enough chips to simply bid Microsoft out of the mobile game -- and Microsoft’s ante is now long gone -- without holding a hand even remotely able to turn around the product situation.
"Game over. Ballmer loses. And if you keep your money invested in Microsoft it will disappear along with the company."
Astute analysis? Rampant click-bait presented by myself just because it's rampant click-bait on a slow news day? Whatever you reckon (it's the latter), it seems a handful of writers are really sticking it to Microsoft lately, who seem to believe Google and Apple have finally put themselves in a position to slay the beast that is Microsoft.
Okay, so the guy might just be mental, but imagine a Sony-branded Xbox. If there's one thing this industry needs, it's the combination of overpriced Avatar items AND firmware updates. Talk about a power couple!