A survey targeting social gamers, conducted by ISG for PopCap, has revealed a surprising fact: the average social gamer is a 43-year-old woman. I picture a "cougar" still in last night's make-up, hair sticking up, in a bathrobe, sipping coffee, and playing FarmVille or something similar. The breakdown of the survey, which covered both the US and the UK, says that our average is actually a 48-year-old. Your mom! And get this: 46% of those social gamers are age 50 or over.
The survey says that the social gaming population is over 100 million strong. Revenues of $1 Billion or more are expected for 2010. Out of the 5,000 that responded to the survey, more than 1,2000 play social games on the net more than once a week.
Facebook is their thing, though. Really. 83% of social gamers are down with Facebook. Your mom is probably on Facebook right now.
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
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The average gamer OF THIS SPECIFIC SURVEY for THIS SPECIFIC Casual Gamer Market, is a cougar.
I guess I know where to go to get my leather fetish sated. Hey-Oh!
Do your mums have pics online? ;D
God, I love her so much.
As for the people who don't believe this survey, it's a pretty established thing. Several groups have done similar studies and found the same thing. The cross-over between the casual demographic and the slot machine demographic is massive.
Dale are you trying to confuse me? One dollar? Is 1,2000 even a real number???
If any devs do show an interest in this demographic and can lure these women over to consoles - there is lots of money to be made! The key seems to be getting these women to spend money on a game. Once they do - look out! There might be a lot more older female Platoon Leaders on games like MAG! :)
(oh and websites too... there really aren't any gaming websites that cater to more mature women. They're either full of Japanese culture/cosplaying/anime with a side of gaming... or they're pink and pretty... or they're hardcore competitive. I'm not surprised that Facebook is the current favorite with so few other options).
And there lies one of the stupidest, yet almost universally accepted, ideals of the video game community.
RPT111, you do understand games are a business right? And that only catering to the "hardcore", hurts game companies? If the industry wants to keep afloat, they need to branch out, it's the only way to stay as a successful company. It worked for Nintendo.
And if you bring up, that they tarnished their rep with gamers, you miss the point entirely.