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Social game survey: Average gamer is 43-year-old woman photo

A survey targeting social gamers, conducted by ISG for PopCap, has revealed a surprising fact: the average social gamer is a 43-year-old woman. I picture a "cougar" still in last night's make-up, hair sticking up, in a bathrobe, sipping coffee, and playing FarmVille or something similar. The breakdown of the survey, which covered both the US and the UK, says that our average is actually a 48-year-old. Your mom! And get this: 46% of those social gamers are age 50 or over.

The survey says that the social gaming population is over 100 million strong. Revenues of $1 Billion or more are expected for 2010. Out of the 5,000 that responded to the survey, more than 1,2000 play social games on the net more than once a week.

Facebook is their thing, though. Really. 83% of social gamers are down with Facebook. Your mom is probably on Facebook right now.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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48 comments | showing # 1 to 48
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Lines Full of Lies's Avatar - Comment posted on 02/17/2010 11:42
Lines Full of Lies
Your cougar description is exactly the way i see it too =D
Ibio's Avatar - Comment posted on 02/17/2010 11:43
Ibio
A whole dollar?!
Xzyliac's Avatar - Comment posted on 02/17/2010 11:45
Xzyliac
I don't see Elsa hanging on Facebook or playing PopCap games. I'm sure she'll pop up to let us know her verdict.
Corak's Avatar - Comment posted on 02/17/2010 11:47
Corak
Yea pretty much dead on with the cougar description but I think I would have added a Monica Lewinski stained blue dress in there too. An interesting survey and I'd attribute that a lot to Facebook. For myself I don't think I'll ever get into the Facebook thing, too much instant gratification and making you feel more popular than you really are.
Tron's Avatar - Comment posted on 02/17/2010 11:47
Tron
actually, my mom is 48 years old and plays farmville. weird.
starhawl's Avatar - Comment posted on 02/17/2010 11:49
starhawl
Yes she is and she has more than one farm on farmville so I think she moved passed "casual" part of the game.
koehler83's Avatar - Comment posted on 02/17/2010 11:50
koehler83
My mom is 48, but she's currently playing Assassin's Creed.
RenegadePanda's Avatar - Comment posted on 02/17/2010 11:52
RenegadePanda
My mother barely knows what the internet is.
SnatchTease's Avatar - Comment posted on 02/17/2010 11:53
SnatchTease
Stop doing your surveys at the Jenny Craig clinic.
louiefalls's Avatar - Comment posted on 02/17/2010 11:53
louiefalls
my mum has more gamerscore than me on Mass Effect and Brothers In Arms. And she introduced me to Elder Scrolls. And my dad finished Modern Warfare 2 on veteran before me. Theyre both in their 40's.
Rammstein's Avatar - Comment posted on 02/17/2010 11:54
Rammstein
Misleading headline is misleading.

The average gamer OF THIS SPECIFIC SURVEY for THIS SPECIFIC Casual Gamer Market, is a cougar.

I guess I know where to go to get my leather fetish sated. Hey-Oh!
Kimochi Sama's Avatar - Comment posted on 02/17/2010 11:56
Kimochi Sama
So the average social gamers are MILFS ?
Rammstein's Avatar - Comment posted on 02/17/2010 11:57
Rammstein
@louiefalls, koehler83, starhawl, Tron:

Do your mums have pics online? ;D
Pudge Controls the Weather's Avatar - Comment posted on 02/17/2010 11:59
Pudge Controls the Weather
My Mum is addicted to Mafia Wars.
kylamity's Avatar - Comment posted on 02/17/2010 12:00
kylamity
my uncle is on facebook right now, playing these games, so i sent him to this article
BakaTanuki's Avatar - Comment posted on 02/17/2010 12:01
BakaTanuki
My mom plays tons of MSN flash games and PopCap games, but also plays Mario games, Pokemon, Zelda, etc.
JFiles's Avatar - Comment posted on 02/17/2010 12:02
JFiles
I know one of my cousins whose crazy about facebook games, and my wife is crazy about second life. So i do think it's possible those types of games aren't hardcore gaming it's just a fun easy games. louiefalls your parents are cool my mom hates games and she thinks that me and my wife are nuts for playing and watching anime.
Ganjookie's Avatar - Comment posted on 02/17/2010 12:07
Ganjookie
Your mom goes to college!
SnatchTease's Avatar - Comment posted on 02/17/2010 12:08
SnatchTease
@JFiles: you sound like the brains of the family, just based on what they play
judgegrumble's Avatar - Comment posted on 02/17/2010 12:11
judgegrumble
there are a few things wrong with this survey that i would like to point out. first, THIS WAS DONE BY POPCAP! the number one third party company in casual sales! this is clearly biased toward expanding their audience, or making a more temping sales pitch. second, you cant always trust statistics, as they can be manipulated to show a bias. this survey was done on what they call "social casual gamers". how do you define that? in order to call yourself a member of that group its pretty much assumed you are over 40. perhaps im wrong and their really are more cougars playing games than mountain dew chugging college students, but i seriously doubt it.
Live by the Sword's Avatar - Comment posted on 02/17/2010 12:11
Live by the Sword
So all of those deep conversations I had with which I thought was a16 year old girl was really a 43 year old lady??? ...........wow!
DrKoolman's Avatar - Comment posted on 02/17/2010 12:12
DrKoolman
My parents almost never play games on the PS3 I bought for them. We're big into dirtbiking, so the only game my dad really plays is motorstorm. I think he gave up on gaming when I kicked his ass in street fighter 2 for the SNES.
eduh's Avatar - Comment posted on 02/17/2010 12:14
eduh
yes. she is
Qraze's Avatar - Comment posted on 02/17/2010 12:14
Qraze
my mom is addicted to bejeweled. she's 54.
m_earendil's Avatar - Comment posted on 02/17/2010 12:21
m_earendil
My wife just had her 40th birthday last month, and she's been an avid gamer for nearly 10 years (I got her into it when we started dating). I'm not talking casual stuff here: She's obsessed by all things Bioware (She's almost done with Mass Effect 2, I haven't even finished ME1) and beat me to the end of Uncharted 2, she was a formidable tank back in the day when we played Guild Wars, and she was killing nasties by my side in the many many nights we spent on Sacred 2, Baldur's Gate, Champions of Norrath and my last years of Diablo 2.

God, I love her so much.
garethxxgod's Avatar - Comment posted on 02/17/2010 12:23
garethxxgod
Totally my mom. I always get upates on how her Farmville thing is doing. I never understood the appeal, the again I can say the same for Mafia and all the other games littering facebook.
silvain's Avatar - Comment posted on 02/17/2010 12:38
silvain
God bless 'em. The more people who game, the better chance the game industry evolves and isn't hamstrung by weird regulation designed by non-experts.

As for the people who don't believe this survey, it's a pretty established thing. Several groups have done similar studies and found the same thing. The cross-over between the casual demographic and the slot machine demographic is massive.
Nicojay2's Avatar - Comment posted on 02/17/2010 12:42
Nicojay2
I'd buy that for a dollar.
hanowyoucantseeme's Avatar - Comment posted on 02/17/2010 12:54
hanowyoucantseeme
Bejewed got my milf drooling ... Granted she was 72 epileptic with no teeth and a glangular problem. New high score!
MellowBunny's Avatar - Comment posted on 02/17/2010 12:57
MellowBunny
My mother only plays The Sims.
Velt's Avatar - Comment posted on 02/17/2010 13:06
Velt
My mother plays famrville on facebook. So does my gf.
The Pilgrums's Avatar - Comment posted on 02/17/2010 13:08
The Pilgrums
I have only one thing to say about this header image: BOY-YOY-YOING!! I'm all for older women gamers if they're wet and naked all the time.
Kyle MacGregor's Avatar - Comment posted on 02/17/2010 13:09
Kyle MacGregor
It's true. My mom and her friends are crazy obsessed with their facebook farms.
hswbaz's Avatar - Comment posted on 02/17/2010 13:37
hswbaz
5,000 responded to the survey, and yet they get 12,000 (moved comma) play social games from this?
Jared Ari's Avatar - Comment posted on 02/17/2010 13:38
Jared Ari
{i}Revenues of $1 or more are expected for 2010. Out of the 5,000 that responded to the survey, more than 1,2000 play social games on the net more than once a week.{/i}

Dale are you trying to confuse me? One dollar? Is 1,2000 even a real number???
Elsa's Avatar - Comment posted on 02/17/2010 14:02
Elsa
Xzyliac is right... I detest facebook and rarely play casual games. These stats have been around for quite awhile - older women play casual PC games. What I do find interesting is that console and PC game developers appear to have no interest in this huge demographic even though it's a large segment of people with the money to game, the time to game... and they are already gaming.

If any devs do show an interest in this demographic and can lure these women over to consoles - there is lots of money to be made! The key seems to be getting these women to spend money on a game. Once they do - look out! There might be a lot more older female Platoon Leaders on games like MAG! :)

(oh and websites too... there really aren't any gaming websites that cater to more mature women. They're either full of Japanese culture/cosplaying/anime with a side of gaming... or they're pink and pretty... or they're hardcore competitive. I'm not surprised that Facebook is the current favorite with so few other options).
RPT111's Avatar - Comment posted on 02/17/2010 14:24
RPT111
This is not good for real gamers. I'm sure money hungery companys are look at this getting ideas for 48 year old female games.
Xzyliac's Avatar - Comment posted on 02/17/2010 14:35
Xzyliac
This is not good for real gamers.

And there lies one of the stupidest, yet almost universally accepted, ideals of the video game community.
Ball Buster's Avatar - Comment posted on 02/17/2010 14:48
Ball Buster
What's a "Social Gamer?" Is that like a social drinker?
Brandnamecommercial's Avatar - Comment posted on 02/17/2010 15:44
Brandnamecommercial
My mother indulges in every farm, zoo, cafe, and fish world/ville/story on facebook, and she's 48. As unrelated as her gaming is to mine, it has still let us bond over the joys of obsessively managing things and watching incremental improvements happen in our virtual worlds.
Airbr1dge's Avatar - Comment posted on 02/17/2010 16:20
Airbr1dge
My mother doesn't pay for my games....
Airbr1dge's Avatar - Comment posted on 02/17/2010 16:26
Airbr1dge
@RPT111- We are all gamers. Doesn't matter what kind of games we play.
Toadofsky's Avatar - Comment posted on 02/17/2010 16:29
Toadofsky
@ Xyzliac: agreed.

RPT111, you do understand games are a business right? And that only catering to the "hardcore", hurts game companies? If the industry wants to keep afloat, they need to branch out, it's the only way to stay as a successful company. It worked for Nintendo.

And if you bring up, that they tarnished their rep with gamers, you miss the point entirely.
schuylerv's Avatar - Comment posted on 02/18/2010 13:16
schuylerv
well my mom is 43 and does play farmville...
Lipscomba's Avatar - Comment posted on 02/18/2010 16:45
Lipscomba
I'm 45, and I am currently playing Bioshock 2!
vapenlaydeo22's Avatar - Comment posted on 06/14/2011 17:36
vapenlaydeo22
visage, in shape, in hue, as unlike the dark, acerb, and caustic cheap trandate
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