Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

So, why does Dragon Age use 'The New Sh*t' in its ads?

12:00 PM on 09.09.2009 // Jim Sterling
  @JimSterling

Most of you have complained about the marketing campaign for Dragon Age: Origins, and BioWare's decision to use Marilyn Manson's "The New Sh*t" as a backing track. I personally love it and think it's a hilarious move, but nevertheless, during my interview time with lead designer Mike Laidlaw, I had to ask him: What's the deal with that music?

"It's funny," laughs Mike. "I think honestly the fact that it was labeled as Marilyn Manson actually caused people to flare up more than if it hadn't been, but if you dig into what I think people are reacting to, it's, 'Why are you putting rock n' roll into my fantasy? Or 'Why are using Goth Pop?,' Whatever you want to call Marilyn Manson -- why are you putting it in my fantasy?

"I think part of the reason it's infamous is because people were surprised and just weren't expecting it. What they expected was a long string of flutes and some harpsichord, perhaps. Quite frankly, Dragon Age ultimately is about surprising the player in terms of their expectations of fantasy. 

"It's going to shock them in a lot of ways. At the same time there's a deep RPG in there, and a great story, but what I think that particular campaign achieved is, it hit an element of the game, and the game's about eighty hours for average players, so you certainly can't make a three minute marketing spec that covers every friggin' element of that, so you pick a part of it and go, 'let's talk about violence for a while, and while we're talking about violence, we're going to play some music that, essentially, is pretty violent.'

"And if that wakes you up and shocks you and makes you go 'aurururgh,' is that really a bad thing? Because what it does, I hope, is make people go, 'y'know, what is up with this Dragon Age thing?' and they go digging a little further and discover that there's far more than just killing some people, but at the same time, killing people is a very real part of the game, there are many, many deaths. We have a persistent gore system, so there you go."

More after the jump.

"I am very unabashed," continues Mike, "but I think it woke some people up that were maybe like, 'Yeah, Dragon Age, whatever,' and maybe made a few of them angry, maybe it made a few of them really excited, who didn't know anything about it. Certainly in the hardcore crowd I think it was just unexpected, and so there was a backlash from that, but at the same time we're doing events like this right now which is certainly to show that there's more to the game than just that."

So, that's BioWare's reasoning for using the music, and if you don't like it, perhaps that's what they wanted. With that in mind, I did have to ask BioWare a very important question, perhaps the most important question they'll ever be asked:

Are you motherfuckers ready for the new shit?

"Oh I believe so," answers Mike enthusiastically. "In fact we've been working on this for so long that it'd be nice to see it ship [laughs]."



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Heat avatarHeat
He's best friends with Arioch!
Fuzunga avatarFuzunga
This thing finally arrived. Took forever!
SayWord avatarSayWord
Sorry guys and gals, this demon pussy is bestest.
ShadeOfLight avatarShadeOfLight
Just sayin'.
FakePlasticTree avatarFakePlasticTree
Best demon-girl, however, is obviously Shadow Labrys-cause shut up baby you know it!
SeymourDuncan17 avatarSeymourDuncan17
Also, Jonathan is best mainline SMT waifu. He can instill his Law within me anytime.
Serethyn avatarSerethyn
Anyone who doesn't like Pyro Jack?
Parismio avatarParismio
Please all your demons are dumb. They're dumb demons. Behold the magnificence of OSE!
SeymourDuncan17 avatarSeymourDuncan17
Mother Harlot is another SMT favorite of mine. I've never used her, but look at that shit. A holy skeleton sipping a golden chalice and riding a red, seven-headed hyena!
Torchman avatarTorchman
http://gonintendo.com/stories/251731-fire-emblem-0-a-look-at-two-genei-ibun-roku-fe-cards COME ON NINTENDO. BRING THIS OVER. I WILL BUY ALL THE CARDS. I WILL MAKE YOU MEET YOUR PROFIT GOALS.
SayWord avatarSayWord
Saw this window painting at a local sushi restaurant, was to cute not to share!
Shinta avatarShinta
bigboss0110 avatarbigboss0110
I just went back to Devil May Cry 4: Special Edition and got to the part where you can switch to Trish, and holy fuck, she's amazing! I actually might like using her more than Vergil!
gajknight avatargajknight
My favourite SMT demon is Naoto.
TheBlondeBass avatarTheBlondeBass
Happy to see Niero being hard at work with hotly anticipated new features like adding old man eyes everywhere.
Mike Wallace avatarMike Wallace
MY FAVORITE SMT DEMON IS MISTER TORGUE BECAUSE CHINESE CARTOONS ARE FOR @%&#ING %&^$-BAGS! MOW-WOW MIDDLEY MIDDLEY MOW!
Torchman avatarTorchman
Pyro Jack is where it's at mofos
TheBlondeBass avatarTheBlondeBass
If you don't like Jack Frost the best I feel nothing but contempt towards you.
Batthink avatarBatthink
Regarding SMT favourites, mine is Succubus.
Gamemaniac3434 avatarGamemaniac3434
Hey, I here theres some premium blog o' mine just lying around the cblogs right now. Should go pick it up, while its still in stock-which is limited due to artificial scarcity. Also for favorite personas, I am also a big fan of samael. Cool design.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -