Quantcast
So how much does it cost to have a booth at E3? - Destructoid

DestructoidJapanatorTomopopFlixist



So how much does it cost to have a booth at E3?


11:00 PM on 07.16.2013
So how much does it cost to have a booth at E3? photo



Indies Crash E3 was an effort by developers Semiformal Studios to get itself plus ten other indies companies entry to E3 2013. After the successful voting period, Semiformal found themselves with a 600 square foot space on the E3 show floor, and with other costs and fees, spent only $100,000 on the entire show. That sounds like a lot, but here's the shocker: That's actually really cheap.

"If we hadn't second-guessed everything, worked really hard, and gotten clever it would have been about $300,000 - $500,000, but the necessity to put on a good show and the lack of funds forced us to think cleverly and work hard to make it happen on the cheap," Semiformal Studios told Joystiq. "I'm confident we had the cheapest price per square foot (when you factor in all costs) of all the decently interactive booths at E3."

The 600 square foot space cost $30,000, another $30,000 to build a booth, and the remaining $40,000 went towards E3 fees and other needs. As for the booth itself, the team was originally quoted between $80,000 to $250,000 from booth designers and museum exhibit companies before they went with a local prop-maker instead.

"Some companies literally told us that the reason for the cost was simply, 'If you want an E3 booth, you have to pay E3 prices.' Even some of the non-E3 expo makers, like the museum designers, gave that as their reason."

So yeah, there's your reason for so little indie love at E3. There are other alternatives, but ones that are typically away from the show floor itself and ultimately wouldn't be worth cost. 

Breaking down the cost of an E3 booth [Joystiq]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



Video: No Man's Sky impressions photo
Video: No Man's Sky impressions
11:00 PM on 06.18.2014







Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Indie

6:15 PM on 07.28.2014
The PAX 10 is full of unique, interesting, and fantastic looking games

With PAX Prime '14 just around the corner, the convention's organizers announced The PAX 10 -- a group of ten independent games that the show designates as "must see." Varying greatly in genre, style, and platform, these ten ...more



5:00 PM on 07.27.2014
Apple, Banner Saga studio frustrated by iOS game market

The Banner Saga is coming to iOS, but porting isn't the developer's major concern. That's pretty much already done. Stoic's main dilemma is how much the game should cost on the platform. "Apple is frustrated, along with every...more



11:30 AM on 07.27.2014
The Swapper is coming to the Wii U later this year

I don't want to spoil much about the game (watch the comments!), but The Swapper is a game that absolutely deserves more of a spotlight. It was previously available on the PC before it was announced for the PS3, PS4 and ...more



View all Indie






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more