Oh how stupid people are when it comes to change.
The problem with cash shops is that they offer nothing but material goods and therefore the audience changes to match this. The most popular f2p mmos, like runescape and maple story are very child oreintated due to the demographics cash flow.
Plus as soon as a game goes free to play, unless a design decision like guild wars, game features get monetised. As i see it the game stops being a game so much and edges towards being just a business and although all mmos suffer from this to a degree, ones that charge a flat fee have much more freedom to change the game in a gameplay direction rather than what is most profitable i,e, putting in harder grind and cash shop items that take away grind.
i'd rather buy the game and not have to pay a fee.
The model i would like to eschew is the pay for f2p model, i.e. diablo, guild wars, in that you pay a single charge for an online game and any expansion on that.
They release a game seeking revenue for instant pay off using such tactics as special editions, life-time membership, and other such nonsense knowingly entering into contract with the consumer with the knowledge that they have an extreme risk business model. This should be illegal and they should be sued. Knowingly engaging in promotional activities to prompt the consumer into believing the product is stable.
Then wham, they turn it into F2P to churn out further money on a still yet unproven and unstable product.
F2P is not the way to go, it is the way companies losing profit go. It's saying that the future of MMOs is the used MMO market, come try out MMO that everyone else has tried and turned down.
I hate to point it out but F2P = Used gaming market, it is dead equivalent. To point it out is to be behind the times and the realization that this is fact.
Used cars are the future of cars...it doesn't make any sense. Someone still has to make the product NEW and someone has to get that instant immediate value.
Now leasing, leasing is something else all together.
The F2P only works if the game is designed from the ground up and has no need for IMMEDIATE funds there after, and I equate this with more of a leasing option. You buy a chunk at the start with an investment usually the price of a standard product, but when you pay for it is it free?? The idea that these are FREE 2 PLAY is a misnomer because it technically cost you to play. Is Call of Duty F2P, is every single game ever made SUDDENLY F2P just because people don't know the difference? We buy things for Call of Duty, DLC? So why isn't it labeled a F2P.
We label things F2P that are MMOs and MMOs only. The problem with the labeling is the average gamer couldn't tell you what the hell an MMO is unless they found it in an article. I don't consider Diablo an MMO so it's not F2P any more than COD is, Guild Wars was not an MMO so it's not F2P, Guild Wars 2 very well may be on the border of MMO but it's STILL probably not in the realm of MMO.
An MMO is a product which allows MASSIVE, which only direct meaning can mean impressively large almost enumerable amount of players, playing at the sametime in the SAME possible location. Otherwise COD is an MMO, however no one would ever call COD an MMO.
WoW you can easily get 100-500 players all rampaging one capital city. That is the definition.
please dont tell me you have to pay to revive your character, and its just to avoid punishment for dying.
"Pay to win" absolutely sucks, and ruins the in-game economy/fun factor. See Farmville/Smurf Village "miracle gro" items, that instantly let you get ahead of other players if you feel kind paying money at any time. It's a carrot on a stick, and it's scummy.
Going to the particular question, I do think that F2P is definitely the future of MMOs.
It's not that people are stupid when it comes to change. It is that there are already a ton of F2P games out there, thanks in no small part to how executives tend to flock toward the latest bright shiney object without a clue as to how that market works. It's how bubbles form (remember Dot com bubble?). In an MMO, watering down the subscriber base with too many games means that they don't get to properly build up their community, and have less retention power. There are reasons to be resistant to the change, but for now it seems to be working. Who knows in 2 years or 5 years how it will be.
The 15 dollars a month price has been in place for 12 years. Can it continue to sustain a modern game? Who knows.
I can see reasons to be cautious, but money is money.
Soon as STO goes F2p ill give that a shot too. There are too many games, And the genres are too cluttered these days for me to buy every game. So i pay for the core games(forza, the occasional COD, Blizzard titles) and steam sale the rest. MMO's just dont fit my budget due to a monthly sub.

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