Activision is aware that people don’t flock to fresh first-person shooter intellectual properties. An unfortunate truth and a problem for Singularity, a new IP (from Raven Software) set to debut in the fall. Activision has a plan, a pre-emptive attack. In an interview with Develop, the producer for the game said that a demo was a necessity. The idea being that a good demo would win fans in a saturated market.
“The shooter market is saturated, it’s tough to break in right now when there’s a lot of great, well-established franchises,” producer Kekoa Lee-Creel said. “We’re definitely on track to release a demo. That’s absolutely critical,” he continued. “It’s so hard to convey how a game feels, but I have confidence that once we can cross that threshold I think we’re good.”
If you’re not familiar with Singularity, check out these two trailers showing off the game’s gimmick device, the Time Manipulation Device. It’s a gadget that ages enemies and environmental stuff. Sounds a bit stale, but you’ll come around after watching it. We promise.
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Contest:
12:40 PM on 06.17.2009
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i'll give this a look
Mind you, some publishers could be a little more careful of what, precisely, their demo includes. *coughBionicCommandocough*
Just my guess.
I love the easy acces we have to demos when compared to waiting for them in the mail from PS Underground or buying the bulk pack of demo's...lol
Guess who got my $$$?
Also, inFamous.
Although I DO think a demo is a fine line to dance. A good game demo will elicit many more purchases, but a bad game getting a demo could steer more people from buying it than would have originally.
To combat this, I suggest that companies only make GOOD games. Radical, I know, but it just might work.