The big Microsoft news yesterday wasn’t Kodu-related. No, the story of the day was about Xbox LIVE and Silverlight -- a match made in ad hell, we’re sure. We speculated that the upcoming integration was no good. That it would only result in bringing more ads to a service that many shell out a good bit of coin for. According to Major Nelson, these thoughts aren’t accurate. While he successfully avoided mentioning that more ads wouldn’t appear, the Microsoft man did say that the Silverlight integration would make existing ads “more organic.”
“I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future,” Nelson said via his blog. “I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard.”
“One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community,” Nelson continued. “Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like Shibuya Crossing. That’s just not good for anyone.”
It’s hard to believe that ads will enhance our experience, but we’ll take that line over dealing with a massive amount of new ads on a paid service any day of the week.
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Contest:
9:00 AM on 07.02.2009
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My thoughts, exactly... though I have a feeling that gold members will have to slog through them, too. Hurray money!
Im not worried about that, what I am concerned about is why I still need to pay an extortionate fee just for the privilege of playing on your servers.
HELLOOOOOOOOOO PSN!
So if now we have a 'feature' and its ONLY purpose is to MAKE MONEY the only option Microsoft has is to make XBL free for everyone.
should be interesting to see how this plays out. if i was gold member of live, i think i'd be a little irked about this. ads are ads. no matter if they are organic or not.
(Sorry, I don't mean to sound lethargic it's just how things came out.)
I'm only kidding. But I'm totally not kidding.
Konrad9: Are you fucking stupid or do you just not pay any attention at all? A Microsoft rep (I believe one of the xbox executives, in fact) said way back when they first started charging for online play with the original xbox that they were charging for it to get people used to the idea of paying for things. The whole xbox enterprise has been classic Microsoft monopolization strategy and you clowns somehow allowed them to separate "xbox" from "Microsoft" in your minds so that now you're all surprised when their shit fails constantly.