games  anime  |  toys
Destructoid is gaming news, community, videos, and sometimes love. Take the tour or jump in with Facebook:

 


Silverlight and LIVE integration will make ads 'organic' photo
  share: Twitter Facebook Reddit Digg
filed under: #Ads

The big Microsoft news yesterday wasn’t Kodu-related. No, the story of the day was about Xbox LIVE and Silverlight -- a match made in ad hell, we’re sure. We speculated that the upcoming integration was no good. That it would only result in bringing more ads to a service that many shell out a good bit of coin for. According to Major Nelson, these thoughts aren’t accurate. While he successfully avoided mentioning that more ads wouldn’t appear, the Microsoft man did say that the Silverlight integration would make existing ads “more organic.”

“I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future,” Nelson said via his blog. “I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard.”

“One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community,” Nelson continued. “Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like Shibuya Crossing. That’s just not good for anyone.”

It’s hard to believe that ads will enhance our experience, but we’ll take that line over dealing with a massive amount of new ads on a paid service any day of the week.


Continue: More Xbox Live stories





prev next

26 comments | showing # 1 to 26

Chronic Logic's Avatar
Chronic Logic at 07/02/2009 09:12
These ads have better be for Silver membership folks and NOT for Gold members.
Anviltongue's Avatar
Anviltongue at 07/02/2009 09:21
@Chronic

My thoughts, exactly... though I have a feeling that gold members will have to slog through them, too. Hurray money!
Zantetsuken's Avatar
Zantetsuken at 07/02/2009 09:22
“I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard.”

Im not worried about that, what I am concerned about is why I still need to pay an extortionate fee just for the privilege of playing on your servers.


HELLOOOOOOOOOO PSN!
covah's Avatar
covah at 07/02/2009 09:26
I don't mind the ads themselves, yet they don't give a reason why they're putting up ads and still charging $50 a year for Xbox Live Gold.
zombiekiller13's Avatar
zombiekiller13 at 07/02/2009 09:42
Cut my yearly Gold fee my an amount determined by the revenue received by the companies that show ads and I won't complain.
LukienAkeela's Avatar
LukienAkeela at 07/02/2009 09:45
I think what he says is true. He also mentioned something similar on his Twitter account. What is left unsaid is whether or not "organic" means seeing the same ads in more places. Not necessarily an influx of NEW ads.
Qraze's Avatar
Qraze at 07/02/2009 09:59
if it ain't growing out of the ground w/o chemicals it ain't organic. who do they think they are calling an electronic organic?
Onlineatron's Avatar
Onlineatron at 07/02/2009 10:01
Surely ads should equal free xbox live?
Zantetsuken's Avatar
Zantetsuken at 07/02/2009 10:06
Yeah, but this is MS
Queasy's Avatar
Queasy at 07/02/2009 10:30
I'm still not sure what the big deal over the ads are. There's one row menu item, Spotlight, in the 360 menu that shows ads. I flick up to My Xbox and other menu items so fast when I boot up my 360 that I don't even notice them the vast majority of the time.
H4RDC0RP5's Avatar
H4RDC0RP5 at 07/02/2009 10:30
I still don't get what the hell Silverlight is.
Konrad9's Avatar
Konrad9 at 07/02/2009 10:34
The whole purpose of XBL being $50 a year was so they could keep the servers running and keep paying the people who keep them running.

So if now we have a 'feature' and its ONLY purpose is to MAKE MONEY the only option Microsoft has is to make XBL free for everyone.
Luigi takes over's Avatar
Luigi takes over at 07/02/2009 11:10
ALRIGHT! This is the perfect thing for the community to get outraged about and start a petition or online group for. Yet this has 12 comments as opposed to the L4D2 flamewars
Elsa's Avatar
Elsa at 07/02/2009 11:12
Hmmm... I wonder if the ads could provide enough revenue to actually provide a free online service in order to compete with PSN? Would the silver members be willing to put up with a lot of advertising in order to get free online service for gaming? Would gold members pay to not have these ads?
GRIMDARK's Avatar
GRIMDARK at 07/02/2009 11:13
God I hate when these motherfuckers spout off a bunch of P.R. bullshit.
seamonkey420's Avatar
seamonkey420 at 07/02/2009 11:30
/really wants to but won't be that fanboy :P

should be interesting to see how this plays out. if i was gold member of live, i think i'd be a little irked about this. ads are ads. no matter if they are organic or not.
GuineaRabbit's Avatar
GuineaRabbit at 07/02/2009 11:33
It doesn't look like our Xbox Live Gold subscription fees are going away anytime soon. Microsoft knows parents are going to keep forking over cash so their 12 year olds can play Halo 3 with their friends online. They know that the rest of us likely aren't going to stop paying for it as well, now that we've gotten hooked on it. Why would Microsoft get rid of such a steady cash supply?
Holyetheline's Avatar
Holyetheline at 07/02/2009 11:34
I barely ever notice ads because I'm so used to them. It doesn't even matter to me. The world is going to shit anyway, they might as well make some money while that happens.

(Sorry, I don't mean to sound lethargic it's just how things came out.)
Necros's Avatar
Necros at 07/02/2009 11:37
Expect people to cry bloody murder about this is this happens for Gold users...and then continue paying. What choice do we have, really?
gains's Avatar
gains at 07/02/2009 11:40
I'm sure by "organic" they mean that the ads will start out small, as little seedlings along the edges of your vision, much like those little google one line ads. Then, so slowly you barely even recognize it, they will blossom to their full potential and you'll have to buy machete software to cut down the flash ads for x-treme shaving cream that pop out of the upper corner of every page in the menus.

I'm only kidding. But I'm totally not kidding.
Naim Master's Avatar
Naim Master at 07/02/2009 13:26
I can't wait for the day we'll have Mountain Dew branded Plasma Rifle in Halo 3 and Hershey's special Mortar in GoW2 !
brainderailment's Avatar
brainderailment at 07/02/2009 13:30
More than organic, it'll be orgasmic!
retroNutZ's Avatar
retroNutZ at 07/02/2009 16:24
just when you thought video games were a form of escapism...
RaunchyBulbasaur's Avatar
RaunchyBulbasaur at 07/02/2009 16:57
Silverlight is basically Microsoft's answer to Flash, so by "organic ads" they mean the annoying Flash ads you see plastered all over the internet will now be found on Xbox Live.
Mr Kite's Avatar
Mr Kite at 07/02/2009 19:24
If they don't get in the way they probably won't bother me.
hpv's Avatar
hpv at 07/03/2009 05:27
And I thought there wasn't nothing more Microsoft could do to make me want to buy a console from them less than they already had. Isn't trying to solidify a desktop monopoly for 30 year failure of an operating system, sounding like a turbo prop at takeoff, and constantly breaking enough for these people? Now they have to use it as a vehicle to push their newest attempt at monopolizing the Internet?

Konrad9: Are you fucking stupid or do you just not pay any attention at all? A Microsoft rep (I believe one of the xbox executives, in fact) said way back when they first started charging for online play with the original xbox that they were charging for it to get people used to the idea of paying for things. The whole xbox enterprise has been classic Microsoft monopolization strategy and you clowns somehow allowed them to separate "xbox" from "Microsoft" in your minds so that now you're all surprised when their shit fails constantly.
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!

 
New on Destructoid.TV play all videos

Loading
Loading Destructoid Videos




    Win this!
    Reminder: We're giving away six copies of Magnacarta 2!



    Dtoid Twitter    Got news?   tips@destructoid.com

    Reviews & Previews
    Mahjongg Artifacts 2 review
    Dragon Age: Origins review
    Lost Winds: The Winter of the Melodias review
    Osmos review
    Space Invaders Extreme 2 review
    Half-Minute Hero review
    JU-ON: The Grudge review
    Kenka Bancho: Badass Rumble review
    Thexder Neo review
    Domino Rally review
    more reviews
    PS3's 256-player MAG
    Rooms The Main Building
    Skate 3
    Hudson's bringing back the Bonk
    James Cameron's Avatar
    Bomberman Battlefest
    Calling
    Bad Company 2's multiplayer
    Partying like it's 1959 in BioShock 2's multiplayer
    BioShock 2 through the eyes of Big Daddy
    more previews


    - The Dtoid Army is 49471 strong -

    Showing Cblogs with 3+ faps   show all

    Call for entries: do the wrong thing

    New to Dtoid? Read the survival guide




     Originals
    Jim Sterling: Ten 'classic' games that did not age well





















    More Destructoid Originals




     Popular now more
























    Destructoid's editorial lovefest is:
    Nick Chester
    Editor-in-Chief
    Jim Sterling
    Reviews Editor
    Dale North
    News Editor
    Hamza Aziz
    Community Manager
    Anthony Burch
    Features Editor
    Rey Gutierrez
    Video editor & director
    Niero
    Founder, publisher
    Letters to the editors
    tips@destructoid.com
    Associate Editors
    Ashley Davis Jonathan Holmes
    Brad Nicholson Jonathan Ross
    Brad Rice Jordan Devore
    Chad Concelmo Matthew Razak
    Colette Bennett Tom Fronczak
    Conrad Zimmerman Topher Cantler
    Dyson Samit Sarkar
    Contributors
    Adam Dork
    Ben Perlee
    Daniel Lingen
    Joseph Leray
    Joe Burling
    Mikey
    Will Maddock
    Stella Wong





     

     
      get involved

    register or login
    post a blog
    post a forum
    enter a contest
    contribute a news tip
    suggest a feature
    be a guest editor
    support

    new member's guide
    login assistance
    tech support
    report abuse
    email our editors
    read our dev blog
    nuclear crisis?
    keep in touch

    RSS feed
    Twitter
    Facebook
    Myspace
    Flickr
    Game nights
    Meetup+play online
    seriously

    about Destructoid
    advertising
    terms of use
    privacy policy
    jobs at MM
    buy our crap
    our network

    Tomopop
    Japanator
    Despingation?




    Destructoid is an independently-run publication forged by our love of video games and the gaming community's need of accountable enthusiast press
    living the dream since March 16, 2006