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Silverlight and LIVE integration will make ads 'organic' photo

The big Microsoft news yesterday wasn’t Kodu-related. No, the story of the day was about Xbox LIVE and Silverlight -- a match made in ad hell, we’re sure. We speculated that the upcoming integration was no good. That it would only result in bringing more ads to a service that many shell out a good bit of coin for. According to Major Nelson, these thoughts aren’t accurate. While he successfully avoided mentioning that more ads wouldn’t appear, the Microsoft man did say that the Silverlight integration would make existing ads “more organic.”

“I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future,” Nelson said via his blog. “I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard.”

“One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community,” Nelson continued. “Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like Shibuya Crossing. That’s just not good for anyone.”

It’s hard to believe that ads will enhance our experience, but we’ll take that line over dealing with a massive amount of new ads on a paid service any day of the week.








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25 comments | showing # 1 to 25
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Chronic Logic's Avatar - Comment posted on 07/02/2009 09:12
Chronic Logic
These ads have better be for Silver membership folks and NOT for Gold members.
Anviltongue's Avatar - Comment posted on 07/02/2009 09:21
Anviltongue
@Chronic

My thoughts, exactly... though I have a feeling that gold members will have to slog through them, too. Hurray money!
Zantetsuken's Avatar - Comment posted on 07/02/2009 09:22
Zantetsuken
“I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard.”

Im not worried about that, what I am concerned about is why I still need to pay an extortionate fee just for the privilege of playing on your servers.


HELLOOOOOOOOOO PSN!
covah's Avatar - Comment posted on 07/02/2009 09:26
covah
I don't mind the ads themselves, yet they don't give a reason why they're putting up ads and still charging $50 a year for Xbox Live Gold.
zombiekiller13's Avatar - Comment posted on 07/02/2009 09:42
zombiekiller13
Cut my yearly Gold fee my an amount determined by the revenue received by the companies that show ads and I won't complain.
LukienAkeela's Avatar - Comment posted on 07/02/2009 09:45
LukienAkeela
I think what he says is true. He also mentioned something similar on his Twitter account. What is left unsaid is whether or not "organic" means seeing the same ads in more places. Not necessarily an influx of NEW ads.
Qraze's Avatar - Comment posted on 07/02/2009 09:59
Qraze
if it ain't growing out of the ground w/o chemicals it ain't organic. who do they think they are calling an electronic organic?
Onlineatron's Avatar - Comment posted on 07/02/2009 10:01
Onlineatron
Surely ads should equal free xbox live?
Zantetsuken's Avatar - Comment posted on 07/02/2009 10:06
Zantetsuken
Yeah, but this is MS
Queasy's Avatar - Comment posted on 07/02/2009 10:30
Queasy
I'm still not sure what the big deal over the ads are. There's one row menu item, Spotlight, in the 360 menu that shows ads. I flick up to My Xbox and other menu items so fast when I boot up my 360 that I don't even notice them the vast majority of the time.
H4RDC0RP5's Avatar - Comment posted on 07/02/2009 10:30
H4RDC0RP5
I still don't get what the hell Silverlight is.
Konrad9's Avatar - Comment posted on 07/02/2009 10:34
Konrad9
The whole purpose of XBL being $50 a year was so they could keep the servers running and keep paying the people who keep them running.

So if now we have a 'feature' and its ONLY purpose is to MAKE MONEY the only option Microsoft has is to make XBL free for everyone.
Luigi takes over's Avatar - Comment posted on 07/02/2009 11:10
Luigi takes over
ALRIGHT! This is the perfect thing for the community to get outraged about and start a petition or online group for. Yet this has 12 comments as opposed to the L4D2 flamewars
Elsa's Avatar - Comment posted on 07/02/2009 11:12
Elsa
Hmmm... I wonder if the ads could provide enough revenue to actually provide a free online service in order to compete with PSN? Would the silver members be willing to put up with a lot of advertising in order to get free online service for gaming? Would gold members pay to not have these ads?
GRIMDARK's Avatar - Comment posted on 07/02/2009 11:13
GRIMDARK
God I hate when these motherfuckers spout off a bunch of P.R. bullshit.
seamonkey420's Avatar - Comment posted on 07/02/2009 11:30
seamonkey420
/really wants to but won't be that fanboy :P

should be interesting to see how this plays out. if i was gold member of live, i think i'd be a little irked about this. ads are ads. no matter if they are organic or not.
GuineaRabbit's Avatar - Comment posted on 07/02/2009 11:33
GuineaRabbit
It doesn't look like our Xbox Live Gold subscription fees are going away anytime soon. Microsoft knows parents are going to keep forking over cash so their 12 year olds can play Halo 3 with their friends online. They know that the rest of us likely aren't going to stop paying for it as well, now that we've gotten hooked on it. Why would Microsoft get rid of such a steady cash supply?
Holyetheline's Avatar - Comment posted on 07/02/2009 11:34
Holyetheline
I barely ever notice ads because I'm so used to them. It doesn't even matter to me. The world is going to shit anyway, they might as well make some money while that happens.

(Sorry, I don't mean to sound lethargic it's just how things came out.)
Bob Muir's Avatar - Comment posted on 07/02/2009 11:37
Bob Muir
Expect people to cry bloody murder about this is this happens for Gold users...and then continue paying. What choice do we have, really?
gains's Avatar - Comment posted on 07/02/2009 11:40
gains
I'm sure by "organic" they mean that the ads will start out small, as little seedlings along the edges of your vision, much like those little google one line ads. Then, so slowly you barely even recognize it, they will blossom to their full potential and you'll have to buy machete software to cut down the flash ads for x-treme shaving cream that pop out of the upper corner of every page in the menus.

I'm only kidding. But I'm totally not kidding.
Naim Master's Avatar - Comment posted on 07/02/2009 13:26
Naim Master
I can't wait for the day we'll have Mountain Dew branded Plasma Rifle in Halo 3 and Hershey's special Mortar in GoW2 !
retroNutZ's Avatar - Comment posted on 07/02/2009 16:24
retroNutZ
just when you thought video games were a form of escapism...
RaunchyBulbasaur's Avatar - Comment posted on 07/02/2009 16:57
RaunchyBulbasaur
Silverlight is basically Microsoft's answer to Flash, so by "organic ads" they mean the annoying Flash ads you see plastered all over the internet will now be found on Xbox Live.
Mr Kite's Avatar - Comment posted on 07/02/2009 19:24
Mr Kite
If they don't get in the way they probably won't bother me.
hpv's Avatar - Comment posted on 07/03/2009 05:27
hpv
And I thought there wasn't nothing more Microsoft could do to make me want to buy a console from them less than they already had. Isn't trying to solidify a desktop monopoly for 30 year failure of an operating system, sounding like a turbo prop at takeoff, and constantly breaking enough for these people? Now they have to use it as a vehicle to push their newest attempt at monopolizing the Internet?

Konrad9: Are you fucking stupid or do you just not pay any attention at all? A Microsoft rep (I believe one of the xbox executives, in fact) said way back when they first started charging for online play with the original xbox that they were charging for it to get people used to the idea of paying for things. The whole xbox enterprise has been classic Microsoft monopolization strategy and you clowns somehow allowed them to separate "xbox" from "Microsoft" in your minds so that now you're all surprised when their shit fails constantly.
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