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Shocker: PlayStation sales increased during Black Friday week, says Sony photo

Who would have thought that during the week of Thanksgiving -- home to the dreaded retail rush known as Black Friday -- that sales would increase?

Today, Sony Computer Entertainment America announced that PlayStation brand unit sales actually increased by 178%. Additionally, sales dollars also saw an increase, up by 154%. Other fascinating figures, guaranteed to blow your mind:

  • PlayStation 3 hardware sales increased by 245% when compared to Black Friday sales last year
  • Since November 2nd (along with the availability of both the 40GB and 80GB PS3 models, PS3 hardware sales have increased by 298%
  • PlayStation  Portable hardware sales increased by 136% when compared to previous week sales
  • PlayStation 2 hardware sales increased by 287% when compared to previous week sales

All of these numbers were taken from sales figures from the top ten retailers in the US, and are evidence of one thing -- more people shop on Black Friday than any other day of the year. With that in mind, I think that next year, stores should be prepared to have crowds on that day. Maybe they could even have big sales or something.

Just a thought.


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27 comments | showing # 1 to 27

cjpkiller's Avatar - Comment posted on 11/26/2007 17:23
cjpkiller
augh...
working black friday sucked dick,
never again shall I wake up at 3 am just to help you fucking consumers find where the 300 dollar laptops are, and getting you approved for special financing on that deeply discounted hdtv.
I hate you all.
liam2015's Avatar - Comment posted on 11/26/2007 17:26
liam2015
What is this black friday you speak of? Does it have some importance to the economy?
Topher Cantler's Avatar - Comment posted on 11/26/2007 17:28
Topher Cantler
That picture wins.
Magesx's Avatar - Comment posted on 11/26/2007 17:29
Magesx
I think Sony made this whole Black Friday bullshit up.

Alternately, they stole Black Friday from Nintendo.
Quest's Avatar - Comment posted on 11/26/2007 17:30
Quest
Good thing for the PS3 more good stuff to come :))))
thedarksideofgaming's Avatar - Comment posted on 11/26/2007 17:30
thedarksideofgaming
That pic indeed does win. Also, Sony has the worst PR department in the world.
Lord The Night Knight's Avatar - Comment posted on 11/26/2007 17:31
Lord The Night Knight
I'm sure the Wii and 360 didn't benefit from this. Only Sony got the boost.

Or they could have hoped Nintendo and Microsoft would have announced figures, and not made Sony look weird. So this is pretty awkward.
Danmartigan's Avatar - Comment posted on 11/26/2007 17:36
Danmartigan
Looks like the Sony marketing machine is fully operational... especially considering all the PS3 ads I saw on the tube this past week. meh.
thedarksideofgaming's Avatar - Comment posted on 11/26/2007 17:37
thedarksideofgaming
That's what you get when you have assholes like these guys running the show:









Well, not the last one. She can run the show all damn day.
cjpkiller's Avatar - Comment posted on 11/26/2007 17:42
cjpkiller
oh right this post was about sony, heres a quote from an interview with kaz harai from the latest issue of the playstation official magazine
OPM: Were you surprised by the initial reaction from the community to the demandfor vibration effects in the controller?
KH: More the longevity of the requests - it was consistent. It was clearly not something people were willing to let go - not a fad request. So after I got back to japan, I got the engineering guys, and said "look, I understand the technical issues... [involved in combining both rumb effects and the SIXAXIS motion in one controller] can we give it one more go and come up with a conclusion?"

also known as... look just throw some rumble on the SIXAXIS, we'll go settle the lawsuit with immersion so we can release it.

you see months ago Phil Harrison outright said that Sony lied about not being able to technically make a rumbling motion sensative controller (ahem wiimote) and said yeah, we cant do it because of the immersion suit. looks like no one told Kaz.

another fine day at Sony.
KamikazeTutor's Avatar - Comment posted on 11/26/2007 17:43
KamikazeTutor
Well duh, one can only guess that many people were saving money to buy a PS3 and black friday was the best time to let the bills fly.
vexed alex's Avatar - Comment posted on 11/26/2007 17:53
vexed alex
How much can these numbers really be trusted?
Samit Sarkar's Avatar - Comment posted on 11/26/2007 18:08
Samit Sarkar
Yeah, I was at Target between like 6:15 and 7 on Black Friday, and a woman next to me was getting two slim PSP Star Wars packs, one for each of her kids. Go PlayStation brand!
ArrestedDeveloper's Avatar - Comment posted on 11/26/2007 19:19
ArrestedDeveloper
Thats retarded, of course sales were up, the ps3 was released 1 week before black friday last year, that is the only time that ps3 was hard to find and buy.
Bricfa's Avatar - Comment posted on 11/26/2007 19:24
Bricfa
Last Black Friday Ps3 was still in short supply. so whoopdeefuckingdoo. That being said ps3 probably will do decently due to the price drop.

(oh and it plays games too)
Bricfa's Avatar - Comment posted on 11/26/2007 19:31
Bricfa
Damn, beaten.
vp360's Avatar - Comment posted on 11/26/2007 19:54
vp360
ps3 sucks balls. its probably all bullshit to get more people to buy a ps3.
Magesx's Avatar - Comment posted on 11/26/2007 20:01
Magesx
vp, the anti-Sony hexfix?
Skribby's Avatar - Comment posted on 11/26/2007 20:19
Skribby
Why does this site find it necessary to bust on SONY all the time. It is really biased from a news perspective. They didn't mention anything but facts in their release. All you did was show your own hate. How is the reader supposed to trust the rest of your opinions.
Quest's Avatar - Comment posted on 11/26/2007 20:49
Quest
@ Skribby

Don't worry ... we all know this is a 360 fanboys site :)
Nick Chester's Avatar - Comment posted on 11/26/2007 23:14
Nick Chester
@ Skribby:

You're not serious, are you? Because I'm a pretty big Sony supporter, and I'm a pretty big fan of their console(s). But comparing Black Friday's sales to the sales of the prior work is laughable. No one is denying the numbers.
Mxyzptlk's Avatar - Comment posted on 11/27/2007 01:14
Mxyzptlk
News flash: Sales of everything on store shelves increased during Black Friday week.
Knives's Avatar - Comment posted on 11/27/2007 02:00
Knives
I made over 200% more money this past thanksgiving week in comparison to last year's one, sure... last year I didn't have a job at this date, but just look at the %!!!
raggedROBO's Avatar - Comment posted on 11/27/2007 05:42
raggedROBO
For all the "Duh!" comments: All of theses companies are going to post sales figures for this weekend. It makes it kind of ironic that you say "no wonder" for sony's advertised increase and pretend that it's inconsequential--given the time of year--since you don't seem to recognize that companies ALWAYS report their black friday sales.
raggedROBO's Avatar - Comment posted on 11/27/2007 05:45
raggedROBO
I sold all of my PS3's (5 40's,2 60'2, 2 80's) on friday, and all of my Wii's (8). I sold 3 360 premiuims, and no Elites or Halo LE's. That same week, I had no Wii or PS3 defectives (which is usually the case) and I had 6 360's returned for warranties.
AgentMOO's Avatar - Comment posted on 11/27/2007 09:37
AgentMOO
I'm with MXY... this falls under the realm of captain obvious
0chan's Avatar - Comment posted on 12/01/2007 10:34
0chan
0 sold ps3s to 3 sold ps3s is a 300% sale increase
wow
way to go sony
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