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Shane Kim: Natal is about 'breaking down all the barriers' photo

Microsoft Game Studios’ Shane Kim -- the guy that said a Microsoft handheld was a matter of “when” and not “if” -- believes Project Natal can earn the hardware manufacturer a blue ribbon this console generation by smashing “barriers” that frustrate the casual audience.

In an interview with OXM UK, Kim said Microsoft isn’t the winner of this generation, but Project Natal could put them over the edge. His vision is clear: Natal isn’t about responding to what Nintendo is doing; rather, it is about opening magical pathways so console-dumb Granny and company will feel the need to buy an Xbox 360. In short, Kim thinks Natal will net Microsoft more warm-bodied followers.

“Because the generation isn't over, and we're not winning yet,” Kim said. “Our goal is to win, always has been. We want to have hundreds of millions of customers, whether that's on 360 or on LIVE, and that's our vision.”

“That's what Project Natal is about,” he continued. “Natal is not about responding to Nintendo and what they do with Wii, it goes well beyond what Nintendo and Sony are doing. This is about unlocking the potential and breaking down all the barriers that remain that prevent people who are intimidated or feel awkward with a controller in their hand -- anything that prevents them from jumping in and having a great time with Xbox 360 and Xbox LIVE.

“That's what it's about. It's about the 60% of households around the world, more in some regions, that don't own a games console today. We only have so much to offer, so much value to offer: how do we prevent ourselves getting in the way? That's what Project Natal really is,” said Kim.

Kim's thoughts aren't wild, but there is a small problem: people who can’t figure out dual-analog sticks already have a Wii, and it doesn't seem like they take issue with the remote.  

[via VG247]








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21 comments | showing # 1 to 21
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Krow's Avatar - Comment posted on 08/31/2009 09:01
Krow
Hundreds of millions of customers.

That's hilarious.
Justice's Avatar - Comment posted on 08/31/2009 09:02
Justice
Personally, I think removing the controller from gaming builds new barriers in most situations.
Strandli's Avatar - Comment posted on 08/31/2009 09:08
Strandli
Didn't Sony prove that a camera isn't enough to make the whole world buy their console? It only sold to half the world, but that wasn't the EyeToy's fault.

I doubt this EyeToy 2.0 will make much difference.
kelvinc's Avatar - Comment posted on 08/31/2009 09:11
kelvinc
I'm imagining the flamefest had Sterling reported on this story.
whowhatwherehow's Avatar - Comment posted on 08/31/2009 09:17
whowhatwherehow
Surely jumping around on make-believe skateboards and flailing imaginary sporting items around is more awkward than sitting on your sofa with a controller in your hand?
matrixdude171's Avatar - Comment posted on 08/31/2009 09:22
matrixdude171
Really, all of us couch potatoes that don't excercise at all are expected to enjoy flailing around like crazy people? I don't think many of us would last that long playing a Natal game. Before breaking down controller barriers, how about you break down that $50/year LIVE cost?
PEICanada7's Avatar - Comment posted on 08/31/2009 09:30
PEICanada7
"We want to have hundreds of millions of customers"

Didn't they say at E3 2005 that they wanted to have 1 billion customers with the XboX 360? That's quite a downgrade to only wanting "hundreds of millions" now. Both quote are absolutely stupid, because Microsoft will be lucky to reach 75 million units sold at the slow rate they're going. At alone 100, or 200 million like they're dreaming about now and that billion quote was nothing more than a freaking joke, as soon as it came out of J Allards mouth at E3 2005.

That is Microsoft's biggest problem, they promise us the world at E3 and than they rarely ever deliver on it. Velocity Girl, Live Anywhere, and 1 Billion Customers all say hello from Microsoft's E3 press conferences gone by. None of them ever seen the light of day. Where as I think Natal will come out, but it certainly won't live up to everything that Microsoft promised at E3 this year. I can see it now, people will be disappointed with the end result of Project Natal!
GoldenGamerXero's Avatar - Comment posted on 08/31/2009 09:37
GoldenGamerXero
People say the Wii is just a new eyetoy but no. What the Wii did right was make the motion controller actually be the main input and also just HAVE a controller. The eyetoy showed us that between choosing a new controller that only some have and an old one that is standard most people will smartly take the old realiable way.

I hope Natal is great but I'm still not impressed.
zer0faults's Avatar - Comment posted on 08/31/2009 09:40
zer0faults
I personally can't wait for this and the gimmicks that it brings. I wouldn't mind a simple gun and being able to maneuver around my living room shooting etc, The best part is you can probably use your fingers or even get a toy gun and accomplish the same thing.

*wonders if he can run around with an empty paintball gun and use that*

The fact that it recognizes you can be great also, if they build in some basic talking AI to respond and interact with, and a dash you can control through gesture or voice.
gains's Avatar - Comment posted on 08/31/2009 09:42
gains
"This is about unlocking the potential and breaking down all the barriers . . . "

Uh-huh.

This is about money. Never pretend otherwise. You'll just sound like lame PR for a new age treatment spa.
ViewFinder's Avatar - Comment posted on 08/31/2009 09:52
ViewFinder
I wonder how they are going to achieve that, since Xbox is more or less labeled for "hardcore" crowd and teenagers who probably don't care about Natal and now they trying to re-label the console for another group of customers after four years? Not going to happen.

Natal will most likely to fail, though I don't expect much more from Sony's wand either.
Br0th3rGr1mm's Avatar - Comment posted on 08/31/2009 10:11
Br0th3rGr1mm
I seriously hate to tell the Marketing Einsteins out there but people that don't feel comforatble with a controller in their hands are NEVER EVER going to buy more than 1 or 2 video games a year. I guess that's more than zero, but is all this effort to "break all boundaries" really going to pay off in the long run?

Maybe for the Marketing firm that can sucker and lie the best....
Chris Carter's Avatar - Comment posted on 08/31/2009 10:22
Chris Carter
@Nitex
Hopefully.
Qraze's Avatar - Comment posted on 08/31/2009 10:29
Qraze
i could speculate and give praise but after ps home i think i'll just wait until its out to really have an opinion about it.
Mr Jonson's Avatar - Comment posted on 08/31/2009 10:39
Mr Jonson
this Natal thing could be awesome for the advertising industry, for making interactive ads in malls and airports for example.
Holyetheline's Avatar - Comment posted on 08/31/2009 11:46
Holyetheline
I just want to know what else Natal is capable of... So far we haven't seen much...
Hiltz's Avatar - Comment posted on 08/31/2009 13:06
Hiltz
Uh, Nintendo already accomplished this years ago on both the DS and Wii with titles such as Brain Age, Wii Sports, and Wii Fit. All of which are among the best selling games of all time.

Good try Microsoft, but we all know you're lying through you're teeth. Natal was made so A) it could compete aganist the Wii in terms of motion control B) target the expanded audience and C) Microsoft already tried numerous times to compete aganist the Wii with everything from its own Avatars to its peripheral-based party game, Scene It?
Hiltz's Avatar - Comment posted on 08/31/2009 13:22
Hiltz
I think Microsoft came to realize that in order to win this generation, it needs the support of the expanded audience so it came out with its own form of motion control -the one thing it hasn't done yet to combat the Wii. I think Sony also came to the same conclusion.

Natal's capabilities are interesting and fairly impressive but are they practical for being used in traditional gaming? In addition, the lack of force feedback is another concern.
pedrovay2003's Avatar - Comment posted on 08/31/2009 14:31
pedrovay2003
Breaking down the barriers... Like the EyeToy did, right?

I'm sorry, but gaming completely without controllers is a horrible, horrible idea. There are way too many problems that can come from that, the first of which is the fact that it doesn't feel right at all. All they've showed is people using Natal to play soccer, or pretend to drive, or try on clothes (damn...). Here's a better idea -- LEAVE YOUR DAMN HOUSE FOR FIVE MINUTES.
CrocBox's Avatar - Comment posted on 08/31/2009 14:48
CrocBox
“Because the generation isn't over, and we're not winning yet,” Kim said.

This line just tickles me xP
StingingVelvet's Avatar - Comment posted on 08/31/2009 16:46
StingingVelvet
You can make gaming as simple and controller-free as you want, but my girlfriend will never care. Why? Because she doesn't like videogames. Period. Nothing is going to change that.

And yeah, as Justice said, removing the controller (or in my case the mouse and keyboard) just creates barriers for real gamers... it removes any chance of deep mechanics or complexity.
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