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Shamed into a discount? EU plans to expose high console prices in the UK photo

Longtime readers of Destructoid will know that among the things that help cause my anger management problems, the disproportionately high prices of consoles and videogames in the UK is a pretty large issue. In the UK, we pay up to 27% more for our hardware than those in the US, and we even have to pay more than our European cousins and Australian friends. It's not exactly fair, and the European Union seems to agree, as it has announced a name and shame policy to bring pressure to Microsoft, Sony and Nintendo.

Further to this, if any of the big three companies are considered to be ripping the UK off, they could even face fines of up to 10% of their turnover. I've not always been a fan of the EU, but if they expose the way the UK market gets treated, then they're okay in my book.

"Just exposing the real price of certain goods in different parts of the EU can have the desired effect if undue markups are being placed on items," said a spokesman for the Union. I really hope so, because so far console makers have just blamed UK taxes and continued to give us the shaft. With Capcom proving it can charge less for it's Xbox 360 games, hopefully it's found that there's no real excuse for the way companies treat Britain, outside of pure greed.

It's not like I don't believe companies should have the right to charge what they want, where they want. But we also have a right to expose their practices and say "hang on, this really is bloody rubbish." With more consumer awareness on just how much game companies rip the UK off, Sony, Microsoft and Nintendo might have to buck up their act.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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36 comments | showing # 1 to 36
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teknohed's Avatar - Comment posted on 01/30/2008 12:04
teknohed
I feel sorry for you...but then I see my $180 subscription bill for importing Retro Gamer magazine from the UK, and realize that sooner or later we all pay a price.
Justice's Avatar - Comment posted on 01/30/2008 12:06
Justice
I hope the all get found guilty so we finally see games and consoles at prices closer to those in the US
Justice's Avatar - Comment posted on 01/30/2008 12:06
Justice
they*
Niero's Avatar - Comment posted on 01/30/2008 12:06
Niero
that photo is epic
winojesus's Avatar - Comment posted on 01/30/2008 12:06
winojesus
thank piss for play asia is all i can say, shame it takes a while to get games delivered, but here in ireland its the equivilent of 100 dollars for a game.
Its fuckin absurd.
AND FUCKING PERSONA 3 IS STILL NOT OUT.
that1dood's Avatar - Comment posted on 01/30/2008 12:09
that1dood
Agreed. But I also think console prices are ridiculous no matter where you go. Hey, by the way. For those of you in the UK, you should probably by your shit from the US... if you haven't noticed, prices haven't changed much but the dollar value has PLUMMETED.

It's like a clearance sale on everything ALL THE TIME! Just a hint.
ObsCure's Avatar - Comment posted on 01/30/2008 12:09
ObsCure
This is great news, but all games at £30 sounds too good to be true. High prices is the main reason I buy 90% of my games from online retailers rather than in store. Games are commonly £40 online than £50 in store.
martinine's Avatar - Comment posted on 01/30/2008 12:11
martinine
What if "they" just hike prices everywhere? Conceivable since the dollar is shite.
Kaspar's Avatar - Comment posted on 01/30/2008 12:17
Kaspar
Try Estonia - A 360/PS3 game - 110$. A Wii - 470$. A PS3 - Your soul.

I really hope that this will affect us, because all the stores are, for whatever reason, buying the games from freaking Sweden or smth, and Swedish booklets + insane waiting times don't make a gamer happy...
BluDesign's Avatar - Comment posted on 01/30/2008 12:18
BluDesign
That butcher shop is my FAVORITE place to buy meat.

It's always so fresh and delicious.
Snaileb 's Avatar - Comment posted on 01/30/2008 12:20
Snaileb
Those meat huggers better help us gamers out.
Holyetheline's Avatar - Comment posted on 01/30/2008 12:21
Holyetheline
Why so much meat? wtf that guy in the pic is crazy. He totally distracted me from the article.
king3vbo's Avatar - Comment posted on 01/30/2008 12:29
king3vbo
epic photo is epic

The prices that you britfags have to pay for gaming is insane
Nesk's Avatar - Comment posted on 01/30/2008 12:32
Nesk
Not to excuse them for their pricing, but I would like to point out that when most people convert from US to UK pricing they forget about tax.

I could be wrong but the UK has about a 17% tax, and that is included within your pricing.

However prices in the US are listed without tax which is added to the purchase at the register.
njsykora's Avatar - Comment posted on 01/30/2008 12:32
njsykora
League of Gentlemen picture = Epic Win

I doubt this'll come to anything, this is the delightful European Union we're dealing with. An organisation with more red tape than the world red tape...I forgot where I was going with that.
Brian Szabelski's Avatar - Comment posted on 01/30/2008 12:33
Brian Szabelski
It's about time. You guys have been getting screwed over long enough.
BS3 Owner's Avatar - Comment posted on 01/30/2008 12:38
BS3 Owner
What Niero Said!

Also, Captioning is Win Too!
Evo's Avatar - Comment posted on 01/30/2008 12:38
Evo
For once I support something the EU is doing...wow...if this actually makes a difference then I will most certainly be happy :)
zardoz's Avatar - Comment posted on 01/30/2008 12:54
zardoz
The UK is an expensive shit hole which is only bearable if you happen to be extremely rich and live in one of those gated communities.

Having lived in the UK all my life I can confidently predict that game hardware and software prices will never be in line with the rest of the world. Why? Beacuse nothing else is. The only thing that is affordable or cheap in the UK is alcohol specifically designed to bypass the taste buds and get you pissed quickly so that you can forget about living in a damp cold, expensive prison island known as Britain.

Sorry I just don't like it here. Did you know, the UK is the slug capital of the world? Fact.
MaxVest's Avatar - Comment posted on 01/30/2008 12:55
MaxVest
Part of the discrepancy is the changing value of the dollar, which is depressing US prices more than increasing Euro prices.

But the other part is the difference in tax schemes. On average, US consumers pay $60 for a new game and then pay a sales tax of somewhere around 7.5% for a grand total of about $64. If the EU used a similar sales tax instead of the much higher (15-25%) VAT, then a £40 game would drop to about £32 list + 7.5% sales tax = 34.4 = about $69. Or to be Britain-specific (because of the lower 17.5% VAT), drop the price of every British game 10%, and increase the price of every American release by 7.5%.

Plus, I'm willing to bet but too lazy to verify that EU import duties are higher than those in the US.
MaxVest's Avatar - Comment posted on 01/30/2008 13:00
MaxVest
The "Britain-specific" part of my comment is meant to show what part of the price difference is attributable to manufacturers, and which part is attributable to gov't. US MSRP never includes sales tax, and Euro MSRP includes on average a 20% tax.
Bob Muir's Avatar - Comment posted on 01/30/2008 13:10
Bob Muir
The UK standing up for gamers? This is new.
Xavier's Avatar - Comment posted on 01/30/2008 13:11
Xavier
Finally some good news for us UK gamers. About bloody time too.
Harkonnen's Avatar - Comment posted on 01/30/2008 13:14
Harkonnen
"We have to pay even more than our European cousins"

That's not exactly accurate:

PS3: 300ł (~400€) vs. 400€
360 Elite: 300ł (~400€) vs. 450€

The Wii does seem to be cheaper (something like 30€, but I haven't found the exact same bundle). Prices are checked for Game stores in the UK and Spain, respectively.
Aurain's Avatar - Comment posted on 01/30/2008 13:33
Aurain
Justice. Tax all 3 of them. We pay more for delayed games and consoles.
rob91883's Avatar - Comment posted on 01/30/2008 13:39
rob91883
EU exposing companies ripping off the UK yes, but if the game industry actually face fines of up to 10% of their turnover a.k.a revenue; this would adversely affect the UK videogame economy, and bring in more government intruding in people’s affairs. You do not like the price of any product then do not purchase it or buy used, and companies will lower the price because the UK is a big consumer, UK citizens are will not be ignored. In addition, the Dollar is losing value compared to the pound and euro, and taxes have a big role. However, hey, I am just another American with an opinion and the UK can do whatever they want, even if that means the support of a group of people shooting everyone’s foot.
loki d20's Avatar - Comment posted on 01/30/2008 13:43
loki d20
I'm going to honestly say that I think it's great that you guys might be getting some reduced pricing, but I've never really cared or bothered myself with the 'unfairness' of it all sine it's not something world influencing or directly related to the U.S.

I'm pretty much just waiting for the reason why we're paying $10 more for 360 and PS3 games.
MechaMonkey's Avatar - Comment posted on 01/30/2008 13:56
MechaMonkey
Name and shame? Does that work?

Dr. Phil.

I hope he felt that one.
Cfseba's Avatar - Comment posted on 01/30/2008 14:44
Cfseba
Here in Sweden, a new Xbox 360 game at Eb Games game goes for about 109 USD. Absolutely crazy.
Cfseba's Avatar - Comment posted on 01/30/2008 14:44
Cfseba
-game

-_-
niacin's Avatar - Comment posted on 01/30/2008 15:04
niacin
ah Mr Sterling are you realizing there are some problems with unrestrained capitalism.
jeanbenetramsy's Avatar - Comment posted on 01/30/2008 16:05
jeanbenetramsy
Whats all the noise! We'll have no trouble here! This is a local store for local people!
silent's Avatar - Comment posted on 01/31/2008 05:11
silent
This could have been solved 8 years ago if the uk had signed up for the single currency. Right after the changeover people realized they could be charged 50% for plane tickets depending on which direction they were going. Also they saw large variations it the price of electronics depending on what country you were in.

anyway you can't expect even pricing just last year
dollar was about .80 euro and the pound 1.5 euro.
now it's doller = 0.676498 euro and pound = 1.334 euro.
icacmicjai80's Avatar - Comment posted on 06/14/2011 17:55
icacmicjai80
second illusion. He was sceptical. cheap atarax
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