No matter how much the press and fans clamor for a reduced digital pricing scheme, publishers ignore it as much as possible. Although PlayStation Plus helps alleviate the burn a bit with $5 discounts here and there, the industry at large is still content on charging full price for a digital game.
But in Japan, the Wii U is at least taking steps to make a few games cheaper, as Pikmin 3, LEGO City Undercover, and Wonderful 101 will be getting a 10% discount the first week of release on the Japanese eShop. Wii U Deluxe owners can of course bank on their additional points earned through the eShop to help add to the savings.
So, this isn't really a game-changer by any means, but it's a good start for a few key exclusives. Hopefully this promotion will not only be worldwide, but will be a gold standard for Nintendo in the years to come. After all, with the recent booming success of both of their eShop markets, it's time to strike while the iron is hot.