Sega has a new licensing brand called -- what else? -- Segakawaii. Famitsu says that this is a female-oriented brand that they're ramping up for launch, kicking off with an upcoming Shibuya, Tokyo event.
Among the products they'll show and sell there is this crazy huge Dreamcast backpack. 13,680 yen (about $145) gets you a huge, floppy version of Sega's last controller to wear on your back. Other items include a couple of cute shirts. Cute? Sure. It's super cute how they replaced the red Mega Drive band with a pink one.