Quantcast


Sega Sammy executive is skeptical of Nintendo's prolonged success photo

Scott Steinberg, the vice president of marketing in the Stateside branch of Sega Sammy has told Reuters that he doesn't believe Nintendo's Wii has the staying power required to keep them at the top of the mountain and predicts the machine's runaway success may falter as early as this year. Furthermore, he showed confidence in Sony reclaiming its position of authority and believes the PlayStation 3 will see its company reign supreme once more while Nintendo flounders with a product that's too shallow to live forever:

"I am a little concerned about the creative depth of the Wii pool. I'm not sure if they will top out in 2008 or 2007. The Wii will start to look really dated in a couple years when developers get more value from the 360 and learn more and more about the PlayStation 3”.

Steinberg does make some good points. It's no secret that the Wii appears to have very little on the system worth buying. Even if there were, Nintendo seems to increasingly shy away from deep, involving gameplay in favor of pursuing the abstract 'casual' market and if Nintendo wish to alienate the true gamer and turn its system into a glorified toy, exactly how many minigame compilations and golf simulators can it sustain before even the mainstream market gets bored? The Wii, despite strong initial sales, is treading into 'disposable' territory right now.

"But how much value can developers and creative folks get out of this wrist motion two years from now, or 5 years from now, or 10 years from now? How can they design products that aren't too derivative of what's already out there?"

Hey, that's exactly what I said. Scott and I, we're on the same page. Brothers from the hood, yo. Nintendo is doing a dangerous thing in catering predominantly to what's called the 'casual' market. Mainstream audiences are, by nature, fickle, easily bored and possessed of a fad mentality. Also, who's to say that Wii Sports isn't enough for most of these people? Why would they want to buy more sports games when they have everything they need for a party on one DVD? Mainstream customers aren't gamers, they don't require the latest software and they won't have the inclination to amass huge collections. One game that lets them play tennis indoors is all they could need.

Nintendo may be laughing now, but it's stopped dating dependable, loyal nerds and is now courting high school jocks. Those jocks will drop the Wii as soon as a hotter, younger cheerleader wiggles her ass in his direction. Meanwhile, the PS3 may very well, as Steinberg predicts, become the dominant machine once again. Only time will tell, but Steinberg says nothing that's implausible.

[Via Gamasutra








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

95 comments | showing # 1 to 50
prev
next 50 comments

DM_L's Avatar - Comment posted on 06/15/2007 09:58
DM_L
Um, yeah, Sammy? Seriously?

And it's totally cool that people can keep making these same stagnant arguments about Wii's IMPENDING-DOOMISH lack of "hardcore" content even when a significant mass of these titles are building up in the fall and readying themselves to spill over into the entirety of next year.

I don't worry, though, because soon, once we humans evolve to a level capable of comprehending the PS3's extreme complexity, all other gaming will be absolete. I mean, I think that's what I heard. Somewhere.
fetusmilk's Avatar - Comment posted on 06/15/2007 09:59
fetusmilk
thats how i feel about the wii. if i wanted wrist action id go masturbate. now that i think about it, all the wii motins can be used as maturbatory motions if you try hard enough..
RICHARD BLOCKER's Avatar - Comment posted on 06/15/2007 09:59
RICHARD BLOCKER
Sterling VS. Summa

It's like when your dog dies (Summa leaving) and your dad buys you a new puppy (Sterling). You don't want a new dog, you want god to give you back your old dog. Even though the Puppy is cute and can do some of the same tricks your old dog did (Wii bashing), It's just not the same. So when your dad isn't looking, you abuse the puppy(who the fuck is Jim Sterling?). But eventually you'll grow to love him, but it will never really be the same.
bhive01's Avatar - Comment posted on 06/15/2007 09:59
bhive01
Since when does any company with "Sega" in their name get any opinion on when a system will fail or succeed?

I say never.

He does have good points though. I think the Wii will peek in 2008 and enjoy a decent year in 2009. By then Nintendo better be ready to release the Wii:2 or whatever cause the 360 or PS3 will begin to dominate with price drops. HDTV adoption should be much higher in a few years and many "casual" gamers will catch on to the graphical differences and demand more. Then again, how many copies of hunting games have been sold in Wal-Mart?
DM_L's Avatar - Comment posted on 06/15/2007 09:59
DM_L
...I meant obsolete, dammit.
Jim Sterling's Avatar - Comment posted on 06/15/2007 10:05
Jim Sterling
I love how being objective suddenly earns me comparisons with Summa. I remember when I was called anti-Summa for saying mean things about Sony. Now that I give credit where it's due (and I don't even own a PS3 btw, nor do I think the system's currently worth it), I'm the new Summa.

Classy.
Jim Sterling's Avatar - Comment posted on 06/15/2007 10:06
Jim Sterling
Also, it wasn't Wii bashing, it was Wii criticising. I forgot that you can't say ONE unpraiseworthy thing about a system without being called a hater or a fanboy. I love gamers sometimes.
PappaDukes's Avatar - Comment posted on 06/15/2007 10:12
PappaDukes
As much as I love my Wii, and I do love it, I would have liked the core system to have more of what the 360 and PS3 are packing, heat-wise. The games (as few as they are) are fun and innovative, (Trauma Center, anyone?) but honestly, how can you compete with behemoths like the aforementioned next-gen systems? I guess if Nintendo can find a way to allow the Wiimote to release steady doses of endorphins and/or methadone as a reward while you play, that might make up for it a little...
RICHARD BLOCKER's Avatar - Comment posted on 06/15/2007 10:14
RICHARD BLOCKER
"Nintendo may be laughing now, but it's stopped dating dependable, loyal nerds and is now courting high school jocks. Those jocks will drop the Wii as soon as a hotter, younger cheerleader wiggles her ass in his direction. Meanwhile, the PS3 may very well, as Steinberg predicts, become the dominant machine once again. Only time will tell, but Steinberg says nothing that's implausible."

And I never called you a Hater. I love Wii bashing/critisizing. It fills my heart with joy. The new Puppy is getting a little defensive. It's okay though, ritious indignation is so cute.
Jim Sterling's Avatar - Comment posted on 06/15/2007 10:19
Jim Sterling
I just think fair and honest criticism being labelled as "bashing" is ridiculous, and your Summa comparison does enough to label me as a Sony fanboy (despite the fact I don't have a PS3) or a Nintendo hater (despite the fact I've had several good things to say about the company).
stevenjazz787's Avatar - Comment posted on 06/15/2007 10:22
stevenjazz787
I think we are beginning to see who the fuck Jim Sterling is. A damn fine gaming journalist. I agree with Jim, the lack of traditonal titles is begining to bother me.

Though, the semi-traditional/deeper titles that get lower/moderate scores keep me coming back for more and more, Excite Truck (2player, still trying to beat Super Excite), Blazing Angels (Competitive Co-op is awesome), Elebits, MK:Armegeddon(multi-player or record setting on easy, Harder modes are impossible with waggle), and even Red Steel (splitscreen).

I am looking forward to Alien Syndome (a SEGA game), Manhunt 2, Harry "F'n use the Wii-mote like a Wand" Potter, Mercury Meltdown, Boogie and Metroid Prime 3 all in the Next 65 days. I really like games on the Wii, that I previously would've hated. I still don't like Mini-games. Nevermind the end-all be all SSB and SMG by the end of the year (? still confirmed but getting worried).

I now may be a N-fanboy, but I am not a hater.)
stevenjazz787's Avatar - Comment posted on 06/15/2007 10:29
stevenjazz787
I got off topic there. I want a some more fighting games(like SSB did but now for motion, I'm thinking overhead like Power Stone is a good start) action games (Alien Syndrome sounds like tight controls but very simple graphics for the art style), Japanese-RPG actually is the only genre I think could use some simplification.

Basically instead of porting controls change the whole format. I hope that Disaster: Day of Crisis does some thing for the action genre. And Zak and Wiki (What ever it's called) and Dewy do something for adventure games.
Jim Sterling's Avatar - Comment posted on 06/15/2007 10:32
Jim Sterling
Right now I just hope games with Day of Crisis see the light. With rumors about Project HAMMER being cancelled for not being "casual" enough, I'm worried as to what the Wii's status will be. Hopefully that shit's just a rumor and stays that way, but if it's true, other games might grind to a halt in Nintendo's quest for mainstream customers.
Jim Sterling's Avatar - Comment posted on 06/15/2007 10:33
Jim Sterling
*games like
mrsamuel's Avatar - Comment posted on 06/15/2007 10:39
mrsamuel
Good post, Sterling.

It's sort of amazing that so many gamers can't see past their $20 a week allowance long enough to figure out that it's in everybody's (gamers, game companies, game journalists) best interest for all consoles to succeed. Maybe having an opinion about a video game console doesn't automatically mean you want to have children with a different video game console, or that you have it out for Company Z. Just maybe.
TheBrain's Avatar - Comment posted on 06/15/2007 10:47
TheBrain
Eh. The DS looks dated, and you know what..I don't care.
RICHARD BLOCKER's Avatar - Comment posted on 06/15/2007 10:48
RICHARD BLOCKER
Jimmy, I think you're reading way to deeply into my little doggy story(Sony fanboy?). It was just a thought that came to mind. Now stop barking or I'll put you in the freezer while dad isn't looking.
aborto thefetus's Avatar - Comment posted on 06/15/2007 10:51
aborto thefetus
I don't think Sega should really be talking about whether a system will succeed or fail considering their track record.

And If it makes you feel any better Sterling, I don't think you're like summa. Your point's are more, well, eduacated than his.
I swear to god whenever he posted something it sounded like it was coming out of the mouth of a sarcastic 12 year old.
DoctorEuphony's Avatar - Comment posted on 06/15/2007 10:52
DoctorEuphony
in before crunshii!!!
Jim Sterling's Avatar - Comment posted on 06/15/2007 10:53
Jim Sterling
The_Brain:

You're right about that. Graphical power has never been the key to success. The Dreamcast was more powerful than the PlayStation and the PS2 was technically weaker last gen too, but which consoles were better?

The Wii proves that graphics aren't the key to making a sale. Keeping a sale, however, needs to be done with the gameplay, and we need a lot more of that from Nintendo to keep gamers happy long after the mainstreamers have gotten bored.
Grapefruit Juice's Avatar - Comment posted on 06/15/2007 10:55
Grapefruit Juice
The story about project H.A.M.M.E.R. being turned into project M.I.N.I.G.A.M.E. is over at IGN.
Kyousuke Nanbu's Avatar - Comment posted on 06/15/2007 10:57
Kyousuke Nanbu
Stop being such a dick Richard.

I agree with Sterling on his views on the Wii, I don't see it having the staying power of other consoles regardless of "hardcore" content or not.

Oh and Jim, its not that you can't say one bad thing about a console and be labeled a fanboy, you can't say anything bad about Nintendo, Nintendo is our savior, they are the great angelic company amid the evil corporations, Nintendo just wants us to have, Sony and MS just want our money.

Oh and nothing is original till Nintendo does it, can't forget that one.
Grapefruit Juice's Avatar - Comment posted on 06/15/2007 11:00
Grapefruit Juice
for whatever reason I cant post the link;
http://wii.ign. com/articles/796/796612p1.html


just back up the 'com'

aborto thefetus's Avatar - Comment posted on 06/15/2007 11:00
aborto thefetus
@Kyousuke Nanbu

I love sarcasm. Even if you deliver a good point, it makes you look like an ass in the process.

But seriously, good point. Sarcasm or not.
Tubatic's Avatar - Comment posted on 06/15/2007 11:07
Tubatic
Summa comparisons are greatly exaggerated. If only for that fact that Jim's made a statement with reasonable indications, rather "From what I know about the industry that I can't explain to you . . ." But that horse is dead.

Good job Mr. Sterling. Its really my hope that quality, non casual, new games are coming. Year 2 can't come soon enough
vinnchan's Avatar - Comment posted on 06/15/2007 11:25
vinnchan
Jim, my personal problem with the story is that it is something that everyone has been saying. If it quacks like a duck, has feathers like a duck... then it's bashing.

I know you're not trolling, and I respect your opinion, but you're also not giving the system time to mature. You're saying we're going to get tired of the wiimote within 10 years? If we're not tired of the joystick and buttons yet, why would we get tired of a wiimote.
Myrmidon16's Avatar - Comment posted on 06/15/2007 11:46
Myrmidon16
i think u people r jumpin the gun. yea, if u look at the games the wii has now, its not on the right track. but who says the quality of games comin out will follow the same trend? games for us hardcore gamers are comin soon! games like metroid 3, mario galaxies, fire emblem, etc. i think we should wait until the end of the year to start judgin how well a systems will mature. and what ever happened to project H.A.M.M.E.R?
Jim Sterling's Avatar - Comment posted on 06/15/2007 11:50
Jim Sterling
I'm not saying we're going to get bored of the Wiimote. I'm saying we MIGHT get bored of the Wiimote. If you read the article, you'll see that all I did was hypothesise. I said, in my own words, "Only time will tell." I asked questions more than I made statements.

And the opinions I have of courting the casual market are justified by looking at how faddy the people are. The Wii runs the risk of being the next Pog of Yo-Yo resurgence, and it's a huge risk to abandon the true gamer market to appeal to a fickle mainstream.

And I'm yet to see other people bring the point of the 'casual' market's fad mentality before.
Jim Sterling's Avatar - Comment posted on 06/15/2007 11:54
Jim Sterling
*Pog or Yo-Yo. Fukken typos.
Aaron Mxy Yost's Avatar - Comment posted on 06/15/2007 11:58
Aaron Mxy Yost
The problem with what Scott Steinberg is saying is that the Wii isn't meant to last 10 years like the PS3. Sony's system will probably sell more PS3 units in the long run, but that's because Nintendo and MS will already be on their next systems and getting ready to release another. Is Sony's technological advantage going to still be that impressive by then, if it still exists at all? And no matter what anyone claims, Sony isn't going to really start moving PS3s until the price drops by $200 at the very least. They've already lost the chance to utterly dominate the market like they have the last two generations. Bad PR moves and a daunting price point have ensured that. We'll probably end up with a three way photo finish 5 years from now when the Wii and the 360 are being put out to pasture. By then, Nintendo and MS will be ready with their new systems, and the successor to Bluray/HDDVD will already be being shoved down our throats. There's going to be some great titles on PS3 at that point, but unless the system is dirt cheap by then people are going to still look for something more shiny and affordable.
RICHARD BLOCKER's Avatar - Comment posted on 06/15/2007 12:00
RICHARD BLOCKER
My most sincere apologies. In the future, I will Review the complete jounalistic archives of Jim Sterling Before commenting on any of his posts.

I used the term "bashing" as a blanket statement covering all critisism of the Wii (critisism which I fully support and enjoy). I didn't intend to engage in somantic quagmire here. I just wanted to point out that I missed the Summa, and that Sterling has taken his place as a very avid poster, but my first love will always be Summa.
Crunshii's Avatar - Comment posted on 06/15/2007 12:03
Crunshii
im not saying a word, lol.
zardoz's Avatar - Comment posted on 06/15/2007 12:03
zardoz
So the PS3 will be market leader? And I guess the 360 & Wii will just be in a coma then, they will just do nothing whilst the PS3 gathers momentum right?

You know, these "Death of the Wii" commentators sound like Bible bashers claiming the world is going to end. They claimed it right at the start and they're still claiming it now, yet they can't back up their claims with a single piece of evidence "The Wii is a crappy name, it won't sell" " The Wii isn't powerful it won't sell" "The Wii will stop selling because it's er...not powerful"

None of these claims are based on evidence, what is happening in reality is very different to these doom laden claims. In fact, I'm sure there is a mathematical formula which can predict how many dooms dayers will pop up around a product which is very successful.

If the Wii was in PS3's position & vice versa, then you know that the same people predicting Wii death would be saying that "The Wii has enormous creative potential, if only developers would take it seriously."

This "Wii death" backlash is so fucking predictable and lame, it's just so boring. I don't listen to people within the games industry anymore, they talk ancient bollocks based on an old unsustainable business model, they sound old and off the pace.
deiga-the-semivaliant's Avatar - Comment posted on 06/15/2007 12:04
deiga-the-semivaliant
Myrmidon: Basically, Project: H.A.M.M.E.R. was given the axe, and the development team was moved to work on more games for the 'casual' market.

That's like, sooo hardcore.
deiga-the-semivaliant's Avatar - Comment posted on 06/15/2007 12:08
deiga-the-semivaliant
I'm not so sure why you're ranting, zardoz. A 'Wii death' within the next few years or so is not only possible, but even anticipated by Nintendo.

Why do you think the console was created with an emphasis on idea over muscle? So when the system loses steam, Nintendo will come again with a new machine for the masses to purchase, this time with ALL the bells and whistles that we expect from 'next-gen'.

It doesn't seem that far-fetched to me.
Jim Sterling's Avatar - Comment posted on 06/15/2007 12:17
Jim Sterling
Steinberg never said the Wii will "DIE". He said he doesn't expect its momentum to last.
Aaron Mxy Yost's Avatar - Comment posted on 06/15/2007 12:30
Aaron Mxy Yost
I agree with that, but by the time it dies down it's going to have a pretty damn good install base.
Jim Sterling's Avatar - Comment posted on 06/15/2007 12:34
Jim Sterling
There's no denying Nintendo have made amazing sales and clawed back their prestige. The question is merely how long it'll last. Only an idiot would claim that the Wii is going to die. But the mainstream arena, being fickle as that market is can't be depended on forever. The only thing I will say about Nintendo is this - they don't want to forget about the true gaming market. I'm not saying they HAVE, I'm just saying that when all's said and done, you can only count on one definite - that the gamers will be there if the games are there for them.

The same can't be said for people who are deemed "casual". That very term denotes a loyalty that cannot be depended on.
daCuk's Avatar - Comment posted on 06/15/2007 12:41
daCuk
I thought Summa was out of 'toid.....
rdaneel72's Avatar - Comment posted on 06/15/2007 12:42
rdaneel72
Intriguing software has never been Nintendo's problem. The downfall of both N64 and Gamecube was installed userbase and 3rd party support (which are certainly related). Wii seems to have tackled those issues with much success. I have no doubt that Nintendo will be up to the challenge of supplying Wii owners with compelling software of all kinds, and they will have some 3rd party help this time.

I think this Project HAMMER rumor is being blown out of proportion. Nintendo is not abandoning "real" gamers for "expanded audience." Metroid Prime 3, Super Mario Galaxy and Super Smash Bros. are not "expanded auidence" titles. They will be awesome. You all know that.

Plus, No More Heros is going to kick ass!!!

Mini-game collections are quick and easy to make, and right now, they are pure profit. There is room in the Wii library for both.
Crunshii's Avatar - Comment posted on 06/15/2007 12:43
Crunshii
I still got the Dreamcast, is not dead, I still play MvsC2 and love it every time i kick my friends but with Juggernaught, Hulk, Sentinel teamup. :D

I still have my NES, SNES, PS1, n64, gamegear. they still not dead, still alive and kicking. that I use them as much, nope. A system is not dead until its dead (i.e. "red ring of death")

People need to define death better in this thread, lol. Dont think the Wii is ever going to die anytime soon, it was very well made to last.
Johnny Blaze's Avatar - Comment posted on 06/15/2007 12:46
Johnny Blaze
Project hammer canned ... So the company can expand on casual market... Some body get reggie on the phone. If this is Iwata idea of trying to attract people because fucking brain age didn't sale well in the States. I am pissed..

Regardless if this game was going to be utter crap.. I could have dealt with it. I played Red Steel for goodness sake. If I can play that I know I can handle a botched job from Nintendo. Because that hardly happens but i am sure they fucked up on games once in a while..
DM_L's Avatar - Comment posted on 06/15/2007 12:54
DM_L
So, let me get the H.A.M.M.E.R. thing straight.

Rumor = undeniable fact?

I don't doubt its cancellation, but you'd think everyone here was reading from a press release.
KyleGamgee's Avatar - Comment posted on 06/15/2007 13:06
KyleGamgee
I admit I am curious to see if Nintendo's next system will be retrocompatible with the Wii's games. If it is, then they are backing the "wrist motion" Steinburg said would not last. If the innovate and go somewhere else, then they lose retrocompatability.

Sterling, I don't think casual gaming is as fleeting as you suggest. With the casual services of Cell phone video games, Pogo for the 7-year-old with a PC in his room, handhelds, and others I think there is room for the Wii. New games will keep people playing and some games will fuel continued console purchases (It's not like it's a big financial commitment).

I believe there will be a cooling-off for the Wii and a catching-up for Sony whether this console or next.
KyleGamgee's Avatar - Comment posted on 06/15/2007 13:09
KyleGamgee
*If they innovate
vinnchan's Avatar - Comment posted on 06/15/2007 13:11
vinnchan
Ahh. Now I am willing to agree with you Jim. Nintendo shouldn't abandon the core gamer market entirely. Especially when you add the Project HAMMER information.

Though there is the idea that the Wii may be a fad, that's not bad for the market in general, is it? If even 10% of those "fad" buyers become core gamers then the Wii has done its job and the market has grown permanently. And the most important thing is that they have made money doing it so that nintendo can continue to make what they always have. I think it's a win-win situation for everyone involved.

Anyways, if no Wii games come out for 8 months... that's enough cash saved for a 360. So they have 8 months to end the drought. Problem solved.

I will say that in a way I agree with you... but it's going to take a lot more than this to convince me that nintendo is abandoning us.
Chuma's Avatar - Comment posted on 06/15/2007 13:21
Chuma
Jim:

What you have though is a problem whereby your website is News AND Opinion. As all articles are difficult to differentiate between, often any negative opinion will be seen as bashing.

You also have a problem whereby on slow news days, Summa would deliberately incite people with his comments. Most of his articles were written in an inflamatory fashion and frankly his journalistic credibility is now rock bottom; I would compare him to a Sun Reporter.

I don't doubt your sincerity in your opinions on the Wii, and even as a long time fan of Nintendo, I know it has it's weaknesses, but you might want to split any opinion well away from News stories. Stories that start with truths and then try to force an agenda on the back of them just smell of Tabloid journalism.


Thats my 2p worth on the subject anyhow.
iliketuna's Avatar - Comment posted on 06/15/2007 13:27
iliketuna
why would the casual gamer be a fickle market? why would they go away? i dont see the casual movie watcher going away. in fact, they make no brainer, quick fix movies like fantastic four a lot of money... while deeper, more oscar worthy movies like little miss sunshine make pennies.

does the movie industry rely on critically acclaimed films? or critically panned films that make a lot of dough?

that said, there are still people who loathe summer blockbusters and prefer the art house type stuff.

there's a market for both casual games and hardcore games. neither of them are going away. get a wii and 360 and be done with it.
Grapefruit Juice's Avatar - Comment posted on 06/15/2007 13:28
Grapefruit Juice
I dont think its being over-blown at all, its the precursor of a predicted trend for the Wii; the Wii has a huge install base and companies will move to provide games for the majority of that base; casual gamers.
Joe Burling's Avatar - Comment posted on 06/15/2007 13:31
Joe Burling
I know people who have already gotten sick of and sold their Wii's. I know people love the Wii and will never say anything bad about it, but there are always people out there who will own and love everything. The serious gamers will eventually lean more towards the HD consoles, and the "casual" gamers will probably not buy much software. I agree with everything you said, Jim.
prev next 50 comments

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!