MadWorld is something of a polarizing game, with some players enjoying the old school, blood-soaked brawler, and others feeling that it wasn't all it could have been. In any case, the game didn't sell very well at all, and publisher Sega has only one explanation -- it shouldn't have been on Wii.
"Critically it got a lot of acclaim, but commercially it wasn't the success we wanted it to be," admits Sega's Mike Hayes. "Clearly that was a mismatch with the Wii audience -- particularly in terms of the amount of cross-ownership between Wii and the other home platforms. If you're going to play a mature-rated game, you're going to get your 360, PC or PS3 out to do so. But you can't knock us for having a go.
"... The reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realize what they actually want to do. You saw that with Bayonetta -- it was a very high-quality standard. Vanquish will push the envelope even further. Platinum are definitely more at home on those platforms. But we were thrilled when they tried to do a mature thing on Nintendo."
It's a shame that most of the Wii audience just isn't proving receptive to these M-rated titles, as there is some great stuff hitting the system and I am sure that much more could have been done if developers weren't thoroughly discouraged from trying anymore. Simply sad that games like MadWorld aren't doing well on the Wii, and I can't blame Platinum for switching systems. It's clearly worked for the guys.
Sega's Mike Hayes Pt.1 [CVG]
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Also, I think they're right that the game would have sold better on the 360 or PS3.
I'd be willing to bet that even though the install base of the Wii is significantly higher than the other two, the amount of people that actually BUY any games other than Nintendo games is probably significantly lower that those that buy games for 360 or PS3.
I know this is just circumstantial, but I know 1 360 owner and 1 PS3 owner who don't really buy but a game a year (and tons of each that buy like crazy), and I know at least half a dozen Wii owners who haven't bought more than two games for the system entirely.
Bayonetta is one of 2010's sleeper hits, a game which many beat on, because of its comedic, in yo face, sexuality, even before it was out of the gates. Those people can now eat crow.
I've been reading the Edge article on Vanquish, and its got my mouth watering already. I pray its another hit for Platinum and Sega, which will hopefully lead to more work between them.
And this is Sega talking, I want to hear what Platinum Games themselves have to say on the matter.
MadWorld should have been a PSN/XBLA title, it would have done well on those platforms in the $10-15 range.
Do you really see this game getting a more positive reception on the 360 or PS3? I'd think it'd actually be worse. It's just the game to me, and not so much about the system or the people having a problem with it being a "mature" game. House of the Dead: Overkill; now, that was a shame that it didn't kill in sales (on top of being the most pirated, but that's another story) as that was an interesting game with much stronger gameplay.
A situation like with Little King's Story is a little more puzzling on not selling than Mad World. Maybe that's just me, though.
And there is the main problem for many with Wii, that many seem to ignore or downplay. Consoles sold means little (to almost everyone else but Nintendo) if games aren't shifting enough. Its kind of like how Sony, sometimes like to brag about consoles shipped, when shipped doesn't amount to actually sales figures.
Duck! Incoming stones for an apparent Wii basher.
But yeah I really didn't see much marketing about it. Even if I personally didn't like it, I have to say that consumers had to fix their perspectives regarding it too.
of course, most brawlers tend to get repetitive, and to be fair MadWorld had some great boss fights. the game's main problem for me was the stupid waggle. it would've been so much smoother and more enjoyable on a plain ol' controller.
Why would anyone want Madworld ported to the 360/PS3 when you can have Bayonetta?
they either have a family or an anorexic chick doing exercise
its not a matter of how many people own a wii, its a matter of what KIND of people own a wii
It is unfortunate that Platnium Games really made MadWorld the ideal type of game to rent since it was only 5 hours long and its repetitive gameplay and tacked-on multiplayer didn't help much with the replay value.
There's a lot to like about MadWorld. The visuals, commentary and music were great, the gameplay was solid and the controls sport both some of the best use of motion control. With that said, I really hated using the Wii remote and nunchuck to waggle for certain QTE motion gestures. Although, using motion control for things like the Jack's chain saw and finisher moves were bloody satisifying.
I kind of regret having boughten the game at full price even though I have beaten it 6 times so far. It's just that one playthrough is really all you need to experience all the game has to offer with little reason to go back.
I mean, when you can't get a good quality, decently hyped and marketed third-party game to sell even 300k copies of an install base of more than 70 million, then something is clearly wrong.
what are you talkin about?
very few GOOD mature games on the ps2 sold poorly, yet nearly all mature efforts on the wii end up like this
Marketing is also very crucial for M-rated Wii games. MadWorld had some of the most memorable marketing ideas this generation with the Death Watch episodes (Love 'em!). I think it would've been better if those Dead Watch episodes were shown on TV, not just on GameTrailers, YouTube, official MadWorld website, etc.
In all, I hope they keep pumping out the M-rated titles because obviously the Wii/DS market isn't balanced. Once people start noticing these games and how good they are, they'll have a different impression on the platform these games are on.
Now about "mismatching", I wonder what would be the outcome if MadWorld had indeed been developed for the 360 & PS3 and Bayonetta on the Wii. I'm thinking maybe.. just maybe, that because Bayonetta had a female lead role, it would seem more "fitting" since there are some games on the Wii that do have female leads (Metroid, Tomb Raider). Well, I applaud Platinum Games for trying. I know I did my part (thrice!).
// Roth
I personally would not give it more than a 6/10. The controls were mostly unwieldy, and it didn't pass the Fun Test. Having fun is the most important part of any game; that is why it's a game. I don't care if it's critically acclaimed.
That being said, I would love to see it being ported to a HD console, or even pc.
You have low standards.
Hurt my eyes, hurt my hands, and hurt my head.
Awful awful game is awful awful.
They put awful games on the Wii, and awful games won't sell.
Exactly ...mostly. Mad World isn't completely garbage, but getting a headline is more than enough for this game.
I understand there's audience for a game like Mad World, but the only way I relate to news like this is with another Wii game called Oneechanbara. Not a great game by -any- means, but dammit, I love it to bits.
However, even then, it really doesn't warrant a headline in any way, either.
That's what I felt, too. The Wii does have some more mature franchises (Alone in the Dark (I think), Dead Space, Silent Hill, Resident Evil, just to name a few) but it's a market that really isn't being tapped into in any large degree.
Shame really.
what is considered good enough sales? On the subject of madworld I just think it was a unapealing game to begin with and would not have sold well on any system. Honestly I think the right platform might have been the ds and psp. Such a game would be a revolution on a handheld but they just thought a mature bloody title would sell well and stopped there. I was interested in the game myself. I do have tons of "hardcore games" on my other systems. I tried it the gameplay was there the art style was there but the story was bland and over the top because they thought the art style of the game would sell it alone. In the end the game was just boring and tried to hard. Then again I'm not a fan of no more heros either becuase I'm not a fan of quirky for quirky sakes.
That's why Okami didn't sell. Not because of a lack of marketing, that would be far too sensible. It's because the PS2 crowd was just too... casual. All of the world's evils can be blamed on the casual gamer! Global warming? Casuals, no doubt! Damn them and their evil ways!
Taking it out of that context and just looking at Madworld as a game, rather than as a Wii game, I think it comes up short. Sure, it's a top notch title compared to a lot of the kid games and shovelware on the Wii but it's not in the same league as the top notch titles on the HD systems.
Buzzworthy quality sells. Highly marketed games sell even better.
Now Bayonetta, a vastly more expensive and somewhat more mainstream game with an infinitely larger marketing budget (I saw ads on TV in the UK all the time, which has yet to happen for any Wii game), sells 30k more on 360 and 80k more on PS3 than MadWorld did on Wii. Bayonetta has also been discounted for a few months, albeit not to the same degree as MadWorld. Bayonetta is considered a huge success by SEGA.
If anyone knows anything about PR, you'll know why SEGA are making these clearly ridiculous claims that MW = failure and B = failure. Chances are that MadWorld made Sega more profit than Bayonetta, which may not even have broken even (it's said that HD games need to sell around 1-1.5million to break even on development costs alone, so you can add another 500k to that for the large marketing budget). However, a golden rule is that you never, ever admit that your big investments were a failure. It undermines confidence in the company and reduces its profile to investors and in the marketplace.
A game like MadWorld is low-budget and experimental. Especially given the Wii's uncool reputation, being seen to take an honourable failure on the chin can actually enhance reputation. It shows that the company are willing to take artistic risks, but learn from the mistakes if they go wrong. Not only that, but the unfortunate truth is that the company will gain kudos amongst the 360/PS3 markets by slagging off the Wii, which is seen as the antithesis of everything those gamers wrongly see themselves as standing for. Saying that MadWorld did badly for them actually loses the company less face and puts them in a stronger commercial position than admitting the truth, which involves admitting that they did better on a disliked console and alienating players on the HD consoles where conventional thinking says there's more money to be made.
I'd like to see them try publish this on ps3/xbox360, sales would be about the same,probably a bit more with enough hype but it wouldn't be enough to offset the high developement costs for HD consoles.
I'm not sure I understand your claim that "much more could have been done if developers weren't thoroughly discouraged from trying anymore." It's not like they're dropping out of the industry--they're still making games, only moving to a new platform. There's nothing "much more" that could have been done on Wii that 360 & PS3 cannot do, especially with Sony and M$ getting in on the gimmicky motion bullshit that Nintendo has been spewing out for years.