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Sega: MadWorld was 'mismatched' on Wii photo

MadWorld is something of a polarizing game, with some players enjoying the old school, blood-soaked brawler, and others feeling that it wasn't all it could have been. In any case, the game didn't sell very well at all, and publisher Sega has only one explanation -- it shouldn't have been on Wii. 

"Critically it got a lot of acclaim, but commercially it wasn't the success we wanted it to be," admits Sega's Mike Hayes. "Clearly that was a mismatch with the Wii audience -- particularly in terms of the amount of cross-ownership between Wii and the other home platforms. If you're going to play a mature-rated game, you're going to get your 360, PC or PS3 out to do so. But you can't knock us for having a go. 

"... The reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realize what they actually want to do. You saw that with Bayonetta -- it was a very high-quality standard. Vanquish will push the envelope even further. Platinum are definitely more at home on those platforms. But we were thrilled when they tried to do a mature thing on Nintendo."

It's a shame that most of the Wii audience just isn't proving receptive to these M-rated titles, as there is some great stuff hitting the system and I am sure that much more could have been done if developers weren't thoroughly discouraged from trying anymore. Simply sad that games like MadWorld aren't doing well on the Wii, and I can't blame Platinum for switching systems. It's clearly worked for the guys.

Sega's Mike Hayes Pt.1 [CVG]








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92 comments | showing # 1 to 50
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JT Murphy's Avatar - Comment posted on 04/07/2010 02:03
JT Murphy
Please, Sega, give MadWorld another chance on 360/PS3. More people need to hear Greg Proops and John "Bender" DiMaggio's commentary.
king kong five's Avatar - Comment posted on 04/07/2010 02:03
king kong five
Blast from the paaast. Why are they still talking about this?
DinnertimeNinja's Avatar - Comment posted on 04/07/2010 02:08
DinnertimeNinja
Since you're up, Jim, Deadly Premonition is todays Amazon Deal of the Day for $15.

Also, I think they're right that the game would have sold better on the 360 or PS3.

I'd be willing to bet that even though the install base of the Wii is significantly higher than the other two, the amount of people that actually BUY any games other than Nintendo games is probably significantly lower that those that buy games for 360 or PS3.

I know this is just circumstantial, but I know 1 360 owner and 1 PS3 owner who don't really buy but a game a year (and tons of each that buy like crazy), and I know at least half a dozen Wii owners who haven't bought more than two games for the system entirely.
Cowboy TTop's Avatar - Comment posted on 04/07/2010 02:08
Cowboy TTop
Very true and well down for them to try on Wii, especially as Platinum are fairly new studio. Perhaps they should consider doing more with Mad World somewhere down the line on PS3 or 360. One can but try.

Bayonetta is one of 2010's sleeper hits, a game which many beat on, because of its comedic, in yo face, sexuality, even before it was out of the gates. Those people can now eat crow.

I've been reading the Edge article on Vanquish, and its got my mouth watering already. I pray its another hit for Platinum and Sega, which will hopefully lead to more work between them.
VGFreak1225's Avatar - Comment posted on 04/07/2010 02:09
VGFreak1225
Part of Madworld's lack of critical success was the fact it wasn't marketed at all. It got one commercial that I saw once, and even then it shared the commercial with The House of the Dead: Overkill. Bayonetta's commercial got aired several times a day for several weeks.

And this is Sega talking, I want to hear what Platinum Games themselves have to say on the matter.
hpv's Avatar - Comment posted on 04/07/2010 02:13
hpv
You don't say? A shallow game aimed at a hardcore audience on a system that everyone owns but no one plays wasn't a good match?

MadWorld should have been a PSN/XBLA title, it would have done well on those platforms in the $10-15 range.
matty125's Avatar - Comment posted on 04/07/2010 02:17
matty125
I really don't believe it had much to do with the Wii or it being an M rated game. It just a bland game.
Do you really see this game getting a more positive reception on the 360 or PS3? I'd think it'd actually be worse. It's just the game to me, and not so much about the system or the people having a problem with it being a "mature" game. House of the Dead: Overkill; now, that was a shame that it didn't kill in sales (on top of being the most pirated, but that's another story) as that was an interesting game with much stronger gameplay.

A situation like with Little King's Story is a little more puzzling on not selling than Mad World. Maybe that's just me, though.
Cowboy TTop's Avatar - Comment posted on 04/07/2010 02:19
Cowboy TTop
@Dinner

And there is the main problem for many with Wii, that many seem to ignore or downplay. Consoles sold means little (to almost everyone else but Nintendo) if games aren't shifting enough. Its kind of like how Sony, sometimes like to brag about consoles shipped, when shipped doesn't amount to actually sales figures.

Duck! Incoming stones for an apparent Wii basher.
Monodi's Avatar - Comment posted on 04/07/2010 02:21
Monodi
Now let's not start another WII IS A SYSTEM FOR GRANNIES RABBA RABBA NO ITZS HARDCORE AAAAAAAAA thing, this is not IGN or GameFAQs.

But yeah I really didn't see much marketing about it. Even if I personally didn't like it, I have to say that consumers had to fix their perspectives regarding it too.
shinryu's Avatar - Comment posted on 04/07/2010 02:21
shinryu
yeah...I enjoyed MadWorld for one playthrough but it got really repetitive and shallow.

of course, most brawlers tend to get repetitive, and to be fair MadWorld had some great boss fights. the game's main problem for me was the stupid waggle. it would've been so much smoother and more enjoyable on a plain ol' controller.
pl0x kthanxbai's Avatar - Comment posted on 04/07/2010 02:22
pl0x kthanxbai
i liked madworld it was a flawed yet enjoyable action game, to be honest i expected something more hack n' slash-ish, but i cant say i didnt like the end result, the game simply had a lot of personality
GoldenGamerXero's Avatar - Comment posted on 04/07/2010 02:29
GoldenGamerXero
Of course it would. No matter how you feel about the Wii we all know Madworld would have sold better on other consoles though I think the blandness of Madworld also added to that. Really it wasn't that good of a game and got good reviews because it was released in a time where there weren't a lot of good Wii beat ups available. In the end Wii owners ended up with Madworld while HD consoles got Bayonetta, an actually GOOD game.

Why would anyone want Madworld ported to the 360/PS3 when you can have Bayonetta?
pl0x kthanxbai's Avatar - Comment posted on 04/07/2010 02:30
pl0x kthanxbai
what happens with mature games on the wii is a matter of demographics, thats all, i mean have you seen nintendo's advertizing?


they either have a family or an anorexic chick doing exercise
Pixel Kaiser's Avatar - Comment posted on 04/07/2010 02:35
Pixel Kaiser
I don't see why the console has anything to do with it when there are more people out there who own Wiis than any other console. Perhaps if Sega actually tried marketing what they put out things would have been different. You can't just ship something and expect it to sell...
pl0x kthanxbai's Avatar - Comment posted on 04/07/2010 02:40
pl0x kthanxbai
@T3h Kaiser

its not a matter of how many people own a wii, its a matter of what KIND of people own a wii
Hiltz's Avatar - Comment posted on 04/07/2010 02:45
Hiltz
I kind of have to agree with Sega. You really can't blame them since they tried and as usual, the majority of Wii owners neglected another good quality third-party game.

It is unfortunate that Platnium Games really made MadWorld the ideal type of game to rent since it was only 5 hours long and its repetitive gameplay and tacked-on multiplayer didn't help much with the replay value.

There's a lot to like about MadWorld. The visuals, commentary and music were great, the gameplay was solid and the controls sport both some of the best use of motion control. With that said, I really hated using the Wii remote and nunchuck to waggle for certain QTE motion gestures. Although, using motion control for things like the Jack's chain saw and finisher moves were bloody satisifying.

I kind of regret having boughten the game at full price even though I have beaten it 6 times so far. It's just that one playthrough is really all you need to experience all the game has to offer with little reason to go back.
Matt Welch's Avatar - Comment posted on 04/07/2010 02:55
Matt Welch
I neglected Mad World because it's just not my kind of game. A horror title like Silent Hill, or an M-rated RPG would be right up my alley. But this just wasn't interesting to me, because it's not my kind of game. Heck, mature games in general always seem to be beat-em-ups or shooters, and I just find nothing appealing about those games. But hey there were plenty of M rated games on PS2 and lots of players on that console weren't interested in them either. Maybe it's, y'know, that publishers continue to push Wii users away by this kind of smack talk, instead of embracing it and trying to promote their title as being Wii exclusive.
Hiltz's Avatar - Comment posted on 04/07/2010 02:56
Hiltz
Quite frankly, when it comes to the majority of third-party Wii titles, the Wii's huge install base really seems to be an irrelevant factor especially when their not family-based/exercise-based titles.

I mean, when you can't get a good quality, decently hyped and marketed third-party game to sell even 300k copies of an install base of more than 70 million, then something is clearly wrong.
pl0x kthanxbai's Avatar - Comment posted on 04/07/2010 03:01
pl0x kthanxbai
@Matt Welch

what are you talkin about?

very few GOOD mature games on the ps2 sold poorly, yet nearly all mature efforts on the wii end up like this
Roth Sothy's Avatar - Comment posted on 04/07/2010 03:06
Roth Sothy
Hahaha, I remember this game. I own 3 copies of it That's right: 3! Why? Because I support not only my favorite developers but all great efforts on the Wii. (And because I won a couple of contests online, hahah.) Sega, you're so funny, and to think you released this game right near another anticipated game (Resident Evil 5) that most people would rather save their money for the latter. MadWorld is a short 8-hour game so people would be more than willing to rent it than to buy it.

Marketing is also very crucial for M-rated Wii games. MadWorld had some of the most memorable marketing ideas this generation with the Death Watch episodes (Love 'em!). I think it would've been better if those Dead Watch episodes were shown on TV, not just on GameTrailers, YouTube, official MadWorld website, etc.

In all, I hope they keep pumping out the M-rated titles because obviously the Wii/DS market isn't balanced. Once people start noticing these games and how good they are, they'll have a different impression on the platform these games are on.

Now about "mismatching", I wonder what would be the outcome if MadWorld had indeed been developed for the 360 & PS3 and Bayonetta on the Wii. I'm thinking maybe.. just maybe, that because Bayonetta had a female lead role, it would seem more "fitting" since there are some games on the Wii that do have female leads (Metroid, Tomb Raider). Well, I applaud Platinum Games for trying. I know I did my part (thrice!).

// Roth
SpidaMahn's Avatar - Comment posted on 04/07/2010 03:06
SpidaMahn
On Nintendo's console it's gotten a decent rating because Wii reviewers generally set their standards low when reviewing Wii games. It would have gotten lower scores on the better consoles, 360/PS3, thus selling less than on Wii.
pl0x kthanxbai's Avatar - Comment posted on 04/07/2010 03:21
pl0x kthanxbai
why is everyone downplaying madworld?, its a good game
pbrand's Avatar - Comment posted on 04/07/2010 03:21
pbrand
I gave MadWorld a try on the Wii.

I personally would not give it more than a 6/10. The controls were mostly unwieldy, and it didn't pass the Fun Test. Having fun is the most important part of any game; that is why it's a game. I don't care if it's critically acclaimed.
AexEro's Avatar - Comment posted on 04/07/2010 03:36
AexEro
The moment I picked up the game I understood that it belonged on another console. Not only is it too violent for the majority of the Wii Audience, the waggle controls were not responsive, and the grafic style, while it was interesting, I couldn't figure out what was what in low resolution.

That being said, I would love to see it being ported to a HD console, or even pc.
seanileus's Avatar - Comment posted on 04/07/2010 03:42
seanileus
It's true, developers will react badly to the Wii if their shit doesn't sell well.
masterjedi's Avatar - Comment posted on 04/07/2010 04:09
masterjedi
The question is what is considered "selling well"? My opinion is that a game sells well if it makes you a profit. It costs between 5-10 mil for a developer to make a game on the Wii. That's including distribution costs, publisher costs, shipping costs, retailer share, etc. Madworld has sold around 450k copies so far. If Sega only made an average of $25 from each copy sold, (this is a guess on an average based off of price drops and assorted costs) then they would have made about $11,250,000 from Madworld sales. So even if the game costed them the high end of $10,000,000, Sega still made over a million off it.
Letters numbers and spaces are ok's Avatar - Comment posted on 04/07/2010 04:22
Letters numbers and spaces are ok
@ pl0x kthanxbai
You have low standards.

Hurt my eyes, hurt my hands, and hurt my head.

Awful awful game is awful awful.

They put awful games on the Wii, and awful games won't sell.
matty125's Avatar - Comment posted on 04/07/2010 05:27
matty125
"They put awful games on the Wii, and awful games won't sell."

Exactly ...mostly. Mad World isn't completely garbage, but getting a headline is more than enough for this game.

I understand there's audience for a game like Mad World, but the only way I relate to news like this is with another Wii game called Oneechanbara. Not a great game by -any- means, but dammit, I love it to bits.
However, even then, it really doesn't warrant a headline in any way, either.
Pinhead's Avatar - Comment posted on 04/07/2010 05:34
Pinhead
It's a funny thing to say, because I always got the feeling that they put MadWorld on the Wii in hopes of tapping into a market that potentially wanted something ultraviolent but so far had no way of experiencing it. They wanted to be one of the console's first games with spectacular violence.
coldalarm's Avatar - Comment posted on 04/07/2010 06:21
coldalarm
@Pinhead;
That's what I felt, too. The Wii does have some more mature franchises (Alone in the Dark (I think), Dead Space, Silent Hill, Resident Evil, just to name a few) but it's a market that really isn't being tapped into in any large degree.
Shame really.
ponceturtle's Avatar - Comment posted on 04/07/2010 06:22
ponceturtle
The reason this game didn't sell well on the wii is because of the underpower graphic potential of the wii. Hardcore gamers not only want great gameplay they also want good graphics. The whole black and white things doesn't work for everyone. I only imagine this game with the graphic style of gears of war and you have a winner.
Psywolf's Avatar - Comment posted on 04/07/2010 06:24
Psywolf
I agree with masterjedi
what is considered good enough sales? On the subject of madworld I just think it was a unapealing game to begin with and would not have sold well on any system. Honestly I think the right platform might have been the ds and psp. Such a game would be a revolution on a handheld but they just thought a mature bloody title would sell well and stopped there. I was interested in the game myself. I do have tons of "hardcore games" on my other systems. I tried it the gameplay was there the art style was there but the story was bland and over the top because they thought the art style of the game would sell it alone. In the end the game was just boring and tried to hard. Then again I'm not a fan of no more heros either becuase I'm not a fan of quirky for quirky sakes.
StingingVelvet's Avatar - Comment posted on 04/07/2010 06:24
StingingVelvet
If Johnathan Holmes posted this he would have added some paragraphs ranting about how stupid Sega is, how this was an obvious hit if they just did X or Y because the Wii is amazing.
Dr Awesome's Avatar - Comment posted on 04/07/2010 06:26
Dr Awesome
Remember folks, if a title doesn't sell on the Wii, blame it on the Wii's audience. Always.

That's why Okami didn't sell. Not because of a lack of marketing, that would be far too sensible. It's because the PS2 crowd was just too... casual. All of the world's evils can be blamed on the casual gamer! Global warming? Casuals, no doubt! Damn them and their evil ways!
kwaselow's Avatar - Comment posted on 04/07/2010 07:06
kwaselow
I bought it, and found it terribly repetitive. THAT'S why it didn't sell well: because it got old after a few hours. The game was built to be a rental, not a purchase
theswitcher's Avatar - Comment posted on 04/07/2010 07:12
theswitcher
Yeah Sega, because a 4-hour Japanese beat em' up with a niche artstyle and no strong multiplayer content would have sold 5 million copies on the HD twins, am I right? You know what else was a mismatch? Platinum (Clover) making GODHAND for the PS2.
Automation's Avatar - Comment posted on 04/07/2010 07:20
Automation
I also bought it and wasn't very impressed by it. Huh, that's strange isn't it Sega, how alot of people just didn't like the game, ISN'T IT SEGA. ISN'T IT.
nilcam's Avatar - Comment posted on 04/07/2010 07:21
nilcam
I think it's more of a gameplay problem. I thoroughly enjoyed the commentary and visuals but got bored with the game after the first hour. Brawlers tend to be repetitive and exciting; MadWorld is just repetitive.
PEICanada7's Avatar - Comment posted on 04/07/2010 07:25
PEICanada7
Didn't the game sell as well as NMH? So if that game got a sequel for selling almost half a million, than why is Sega being so dismissive of MadWorlds sales on the Wii? Selling almost 500,000 units for a new IP isn't all that bad, of course they want more sales, but its nothing to scoff at!
Brian Slaughter's Avatar - Comment posted on 04/07/2010 07:27
Brian Slaughter
I always felt like Madworld got a free pass in the press because it was a Wii game. Not that I'm accusing the gaming media of bias like a moron or anything, I just think the system it was on was taken into account in the reviews... as in "It's great, for a Wii game." We just wanted to encourage more developers to make M-rated games for the Wii.

Taking it out of that context and just looking at Madworld as a game, rather than as a Wii game, I think it comes up short. Sure, it's a top notch title compared to a lot of the kid games and shovelware on the Wii but it's not in the same league as the top notch titles on the HD systems.
HeilHiggie's Avatar - Comment posted on 04/07/2010 07:30
HeilHiggie
Most mature rated games do not sell well on the Wii because most "mature" gamers want more than a button and imprecise waggle controls. I have MadWorld and while I liked the art direction and silly mini games, I felt disconnected from the action on screen. Whatever "strong" third party support the Wii has left will dissapate with the release of Natal and Move, leaving only Nintendo and Majesco published games. I see a Cooking Mama/Mario crossover with turtle soup on the menu!
Deathscythegz00's Avatar - Comment posted on 04/07/2010 07:43
Deathscythegz00
The real problem is that the new licenses it doesn't work too well as many expected, even sometimes in the hd consoles, that is the example, why RE : Umbrella and Darkside Chronicles sells well, Nom More Heroes (New in this Gen, The Conduit (New in this Gen), Madworld (New in this Gen, and some times is the lack of visual charm, the piracy, and the lack of hype.
Tubatic's Avatar - Comment posted on 04/07/2010 07:44
Tubatic
Throw my vote in for 4 hour niche brawler as the main blame. The same game coming out on 360 would have done about as well, I think. But Bayonetta was what, 6-7 hours?, played up sex appeal and had a fighting system crafted around the Devil May Cry style.

Buzzworthy quality sells. Highly marketed games sell even better.
Xander Markham's Avatar - Comment posted on 04/07/2010 07:47
Xander Markham
So MadWorld, an obviously low-budget black-and-white five hour game with an extreme emphasis on gore, sells 450k on one console with a reputation for not selling games of this type, around just over a third of those selling with varying degrees of discounting (I remember because I followed its progression on VGChartz). It is considered a failure.

Now Bayonetta, a vastly more expensive and somewhat more mainstream game with an infinitely larger marketing budget (I saw ads on TV in the UK all the time, which has yet to happen for any Wii game), sells 30k more on 360 and 80k more on PS3 than MadWorld did on Wii. Bayonetta has also been discounted for a few months, albeit not to the same degree as MadWorld. Bayonetta is considered a huge success by SEGA.

If anyone knows anything about PR, you'll know why SEGA are making these clearly ridiculous claims that MW = failure and B = failure. Chances are that MadWorld made Sega more profit than Bayonetta, which may not even have broken even (it's said that HD games need to sell around 1-1.5million to break even on development costs alone, so you can add another 500k to that for the large marketing budget). However, a golden rule is that you never, ever admit that your big investments were a failure. It undermines confidence in the company and reduces its profile to investors and in the marketplace.

A game like MadWorld is low-budget and experimental. Especially given the Wii's uncool reputation, being seen to take an honourable failure on the chin can actually enhance reputation. It shows that the company are willing to take artistic risks, but learn from the mistakes if they go wrong. Not only that, but the unfortunate truth is that the company will gain kudos amongst the 360/PS3 markets by slagging off the Wii, which is seen as the antithesis of everything those gamers wrongly see themselves as standing for. Saying that MadWorld did badly for them actually loses the company less face and puts them in a stronger commercial position than admitting the truth, which involves admitting that they did better on a disliked console and alienating players on the HD consoles where conventional thinking says there's more money to be made.
DanTouchdown's Avatar - Comment posted on 04/07/2010 07:48
DanTouchdown
Blame the game.
I'd like to see them try publish this on ps3/xbox360, sales would be about the same,probably a bit more with enough hype but it wouldn't be enough to offset the high developement costs for HD consoles.
Xander Markham's Avatar - Comment posted on 04/07/2010 07:50
Xander Markham
Obviously, when I said "you'll know why SEGA are making these clearly ridiculous claims that MW = failure and B = failure", I meant B(ayonetta) = success.
Just-Joe's Avatar - Comment posted on 04/07/2010 07:54
Just-Joe
The reason the game sold poorly because once you get passed the blood and gore, there nothing else that pulls makes you want to keep playing ,it was a very shallow game. All Platinum made was a black and white Manhunt.
Dv8thwonder's Avatar - Comment posted on 04/07/2010 07:56
Dv8thwonder
MADWORLD bites shiny metal ass.
Dan Hoyt's Avatar - Comment posted on 04/07/2010 08:11
Dan Hoyt
Sterling-
I'm not sure I understand your claim that "much more could have been done if developers weren't thoroughly discouraged from trying anymore." It's not like they're dropping out of the industry--they're still making games, only moving to a new platform. There's nothing "much more" that could have been done on Wii that 360 & PS3 cannot do, especially with Sony and M$ getting in on the gimmicky motion bullshit that Nintendo has been spewing out for years.
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