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Sega likes motion control and its 'land grab' opportunity photo

Sega is looking forward to a world without proper controllers, believing that so-called "gestural" gaming presents a significant opportunity to the company. Personally I can't wait for Sony and Microsoft's pathetic "me too" motion fad to f*ck off and die in a ditch somewhere, but that's why I'm not a game publisher.

"Being the largest third-party publisher on Wii we obviously have good gestural experience so for us I can see an opportunity to get a land grab on some of our competitors by taking our head start in gestural gaming and evolving it," states Sega's Gary Dunn. "I was blown away by it, both systems offer us so many opportunities to do great things with videogames," said Dunn of the competing technology unveiled at E3 for the first time this year.

"I immediately now want to make another Virtua Tennis. There's so many games and possibilities. I want to go away and lock myself in a dark room with some of our cleverest chaps and see what we can do with it. We've got to look in different directions to almost throw history away and it requires a whole new way of thinking. We've got to ask what can we do with this, because completely different genres of games could open up." 

Dunn is expecting Sega to both throw motion control in with existing franchises and go completely left field with some brand new ideas. He does, however, note that this will increase Sega's workload, but that it's "too early" to tell what issues may crop up. 

He's certainly excited for this crap, isn't he?


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23 comments | showing # 1 to 23

WhiteX's Avatar - Comment posted on 07/01/2009 11:51
WhiteX
For once i agree with you, i hate those lame asses that sing the praises of Natal and Glow$tick while saying that the Wii is crap.

I hope motion on PS360 dies a painful death.
KoKoO Psy's Avatar - Comment posted on 07/01/2009 11:52
KoKoO Psy
2 words.
Oh no......
megaStryke's Avatar - Comment posted on 07/01/2009 11:56
megaStryke
Sega will play the part of the doe-eyed dreamer, fantasizing about a world without buttons, playing the role of motion controller-aficionado to the letter.

Then, when everyone else is enamored by the motion tech, Sega swoops in with the Dreamcast 2, featuring controllers so traditional that you have to take 'em out to dinner first before they let you play.

Sega makes millions and the world joins hands.
Black Nexus's Avatar - Comment posted on 07/01/2009 11:56
Black Nexus
And I thought sonic could go no lower.
Woogity's Avatar - Comment posted on 07/01/2009 12:03
Woogity
I play video games to relax at the end of the day, not to flap my arms around like a lunatic. We already have the Wii, and that's more than enough.
FistfulOAwesome's Avatar - Comment posted on 07/01/2009 12:14
FistfulOAwesome
@Jim: If Microsoft and Sony want to stay in the games industry they'll have to replace their current controllers with Wii type models, or else look like old dinosaurs in comparison. Check out this article which explains what I said: http://seanmalstrom.wordpress.com/2009/06/30/email-in-defense-of-classic-controls/

Check out the rest of the site too (You're even quoted in one piece).
Holyetheline's Avatar - Comment posted on 07/01/2009 12:18
Holyetheline
I hope they can actually make something cool with this motion control stuff. Rethinking gaming freaks me out.
jrod885's Avatar - Comment posted on 07/01/2009 12:27
jrod885
Motion control is bullshit, it serves as nothing more than a cash cow and only excited stupid ass fanboys who wont come to the realization that they're being ripped off.

I CAN SWING MY WAND LIKE A TENNIS RACKET? OMG ITZ LEIK PLAYING REAL TENNIS!!!!!

NO, no, no. REAL Tennis is much cheaper, much more exciting.

Videogames are meant to be played on the couch with a a controller and a bag of cheetos, NO exceptions. Motion Control is bullshit.
Naim Master's Avatar - Comment posted on 07/01/2009 12:30
Naim Master
"I want to go away and lock myself in a dark room with some of our cleverest chaps..."
He's going to molest retards?
jrod885's Avatar - Comment posted on 07/01/2009 12:31
jrod885
Motion control is bullshit, it serves as nothing more than a cash cow and only excited stupid ass fanboys who wont come to the realization that they're being ripped off.

I CAN SWING MY WAND LIKE A TENNIS RACKET? OMG ITZ LEIK PLAYING REAL TENNIS!!!!!

NO, no, no. REAL Tennis is much cheaper, much more exciting.

Videogames are meant to be played on the couch with a a controller and a bag of cheetos, NO exceptions. Motion Control is bullshit.
FistfulOAwesome's Avatar - Comment posted on 07/01/2009 12:45
FistfulOAwesome
@jrod885: HAHAHA!! That's perfect! What a great parody of a Hardcore Gamer. Solid work, chum. You should apply to write comedy articles on this site: SeanMalstrom.wordpress.com
Toucan Gourmand's Avatar - Comment posted on 07/01/2009 13:22
Toucan Gourmand
Are they still using motion controls?...how quaint.

The future of gaming isn't traditional controls or motion controls.

I'll use a Zelda game for sake of example...
You don't control link with primitive buttons or motion waggles...
You control link my making the corresponding yells that are associated with each action.
DinnertimeNinja's Avatar - Comment posted on 07/01/2009 13:30
DinnertimeNinja
@FistfulofAwesome,

That article explains absolutely nothing except for how misogynistic the author is. Constantly taking swings at female gamers and journalists.

Furthermore, there are no arguments in it AT ALL, only forceful opinions. Example:

"Sony and Microsoft *have* to use motion interfaces throughout all their games or risk being disrupted."

Ok but why? Nothing to back up this argument? No. I Didn't think so.

And how about THIS gem:

"The article, itself, is hilarious. Does she not realize that things are called ‘classic’ when it has no future, that when something is called tradition it is because it is dead?"

This QUOTE is hilarious. Only Nintendo calls that ONE controller the "classic" and it's because it's made to play the "classic" Nintendo games.

It's just as easy (actually easier) to argue that "classic" means something that is so rooted in our history that it will never go away. CocaCola "Classic" for example or "Classic" Rock.

They are deemed so because they are often considered to be the best possible representation of the subject. Despite Coke's many attempts to update the brand, they always fall back to the classic recipe because IT'S WHAT PEOPLE WANT.

I don't often say things like this, but that article was shit. In fact, after reading some of the other stuff on that blog, the author is just a jerk who thinks he's right about everything and is always saying "I told you so" as often as possible.

Entertaining reading.
FistfulOAwesome's Avatar - Comment posted on 07/01/2009 13:51
FistfulOAwesome
@DinnerTimeNinja
It's not so much an article as it is a response to an E-Mail. The author goes in-depth on other posts on his sites what he means by disruption. The basic idea is that Nintendo is not going forward with the current style of gaming that has been pursued for the past 20 years (More Buttons, More Power, More Art) but instead is changing what the definition of gaming is so that Sony/Microsoft will become irrelevant.

When Motion Controls become the standard, Nintendo's new customers (along with converts) will not even care to learn to play the other consoles. If S/M don't change their strategy they will be lost (or at least wounded). Hell, this has already happened.

As for the classic controller, that is the future name for all SNES model controllers. Even since the SNES controllers have basically been the same, except increasingly more complicated. The Wii is a return to basics (in more ways than the controller, actually) along with a change in what gaming means. The old NES-PS3 Era is ending, replaced with the new Wii-? Era. If Sony and Microsoft wish to be in that ? they'll have to change.

That's all I can say without repeating entire articles by Malstrom. Suffice to say you should read a bit more of his site and prepare yourself for the change. It's coming (or is it already here?).

Oh, and Coke Classic is just a name. Coke has been changing the recipe for years and has simply never advertised it anymore, like they did with Coke II. In fact, at the release of Coke II some Hardcore Coke drinkers were given a blind taste test of Coke I and Coke II, and the Hardcore preferred Coke II the majority of the time. I remember the article I read on that (surely you can find articles on Coke II on your own without me searching Google for you) actually mentioned the Hardcore being angry with themselves for liking the changed product.

People don't like what change represents (the death or subjugation of old values i.e. them), but that doesn't mean they don't like change period.
dronkmunk's Avatar - Comment posted on 07/01/2009 13:59
dronkmunk
I am a hardcore Coke drinker.
FistfulOAwesome's Avatar - Comment posted on 07/01/2009 14:37
FistfulOAwesome
@Dronkmunk
I like Coke Too.

seewhatididthere^
Kris S's Avatar - Comment posted on 07/01/2009 14:49
Kris S
Are you shitting me with the Coke 2 thing? I'm far more interested in this than the article!
WhiteX's Avatar - Comment posted on 07/01/2009 15:49
WhiteX
"Hardcore Coke drinker"

I have seen it all.
Jim Sterling's Avatar - Comment posted on 07/01/2009 16:00
Jim Sterling
I don't pay attention to Malstron articles, not since that piece on the "blue ocean" bullshit that pretended it was being brand new and unique, when it was just inventing even stupider buzzterms for things.
FistfulOAwesome's Avatar - Comment posted on 07/01/2009 16:29
FistfulOAwesome
@Jim: What buzzterms? Disruption? Blue Ocean? Red Ocean? Because Iwata and RFA have been quoted as using those terms (Iwata: http://www.slashgear.com/nintendo-axed-dsi-alternative-just-before-launch-0445973/ - RFA: http://www.joystiq.com/2006/02/13/reggie-fils-aime-nintendos-counterpunch-is-disruption/). Those are some of the first things that showed up on a Google search and they are far from the last.

The terms themselves come from a book called "Blue Ocean Strategy". Written by two Professors from a large Business School, the book is becoming necessary reading for anyone going into business (I'm not trying to advertise it). To ignore it is to be at a serious disadvantage.

Malstrom doesn't claim to be the first person to report on this strategy and how it was used by Nintendo to disrupt and retake control of the Video Game industry. He does it for his own learning (choosing Nintendo since it is a recent disruptor) and to enlighten others on how they did it. Also, because no game sites seem to be reporting on it. Every once in a while you'll still see an article that states that "Nintendo is doomed" even though all evidence is to the contrary. It truly is dense of people how they haven't caught on.

Anyway, I wouldn't write off the guy, Jim. He's reporting on something no one else does, and as a game journalist of sorts (blogger as you are quick to remind everyone), it wouldn't be right for you to not keep up on all sides, at least (even if you don't agree with it).

By the way, I do like you (in case this post makes it seem like I don't).
UnleashedWerehog's Avatar - Comment posted on 07/01/2009 16:44
UnleashedWerehog
There's sonic's (18th) birthday present... A surprise kick to the nuts... Thanks Sega... *Waits for the death of sonic* It's coming soon folks...
DinnertimeNinja's Avatar - Comment posted on 07/01/2009 20:49
DinnertimeNinja
@FistfulOAwesome,

Thanks for the not retarded rebuttal. I was worried that my post a bit too hateful to illicit anything more than an expletive-laden response.

I did read more of the blog, and overall, I didn't like it one bit and I definitely feel the constant air of "I'm the only person smart enough to know what I'm telling you right now" in pretty much all of his articles.

And I kind of agree that future game companies will need to adapt to having motion controls to survive, but there's no way in hell that all games will utilize them.

Maelstrom's article is basically saying that they will eclipse all previous controls and non-motion controls are dead but I think this is plainly false as there are numerous game types that don't benefit in the least from motion controls and there are even MANY games on the Wii that use standard controls ("classic" controls?) or at least give the option of them because they know that motion control in that instance is crap.

So unless you think that some entire GENRES of games will cease to exist (Fighting games come to mind), motion controls will never be used exclusively.
FistfulOAwesome's Avatar - Comment posted on 07/01/2009 22:25
FistfulOAwesome
@DinnerTimeNinja
No Prob! Screaming (or typing) like monkey doesn't accomplish anything so I like to be as courteous as possible.

Certainly Motion Controls will not be intergrated into everything. Change doesn't always occur instantly and we'll definitely be sliding into Motion Control rather than jumping into it (although, at three years we're in pretty deep. We definitely aren't wading anymore, to say the least). Even Nintendo hasn't made full use of it (Galaxy and Twilight Princess only used it partially).

What is necessary for change is simpler controllers. The current style employed by S/M simply have too many buttons and look cluttered if you take a close look at them (your Mom certainly doesn't want to try (in a general sense). Most of those buttons aren't necessary (even fighting games, the ones that traditionally use the most buttons, don't need all of them (Garou: Mark of the Wolves uses only 4). The best games have simple, streamlined use of the controllers.

Take current Hardcore darling Gears of War. At any given time you really only need about 3 buttons to play that game: A to cover/roll/run, LT to aim, and RT to shoot. The grenades and Melee-ing are essentially extras to the games main focus of shooting from cover (your actions 90% of the time). It's an incredibly simple game to control, and a Hardcore Favorite. Even the games director hopes that the next Xbox (if there is one) will use a simpler layout for it's controller: http://seanmalstrom.wordpress.com/2008/07/14/yet-another-hardcore-parody/ (the link at the beginning of that page is where Bleszinski's quote is. The post itself is just something funny to read).

As for entire genres dying, I don't think that at all. Those genres will be changed when the talent emerges, though. PC gamers never thought a console could ever handle FPS's, but then came Goldeneye, then Halo, then Gears of War, and Finally MP3/Maybe the Conduit. Nothing is above change. Even fighter are doable with the Wii's controls (not the classic). Capcom has released TVC and the reviews say that it controls well (plus, I still say SSBB is a fighting game, and I can play that game quite comfortably with the Wii-mote alone). It's silly to think that Fighting games (and any other "Classic" controlled genre) will not be changed. The talent simply hasn't emerged yet. Plus, you should remember that the arcade Fighting Game Player looks down on the Console Player. Yet who is there more of? Developers will figure it out.

So, that's my piece.
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