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Sega and Maxim team up to find a 'real life Bayonetta'

6:40 PM on 09.02.2009 // Jim Sterling
  @JimSterling

As if there were any doubt that Bayonetta is selling itself primarily on sex appeal, here comes Sega to announce a sleazy partnership with bottom-tier wank mag Maxim. The chuckling monkey men of Maxim are helping Sega find a "real life Bayonetta," a girl who captures the "style and attitude" of Platinum Games' upcoming title.

"Bayonetta is lethal -- she’s beautiful but brutal. We’re convinced she will stir up the Maxim readers.” claims Sean Ratcliffe, Sega marketing VP. "We can’t wait to see the Maxim.com audience rise to the challenge of trying to find us a real life Bayonetta."

I'm certain they will rise to the challenge. Yes I am talking about penises in that last sentence. Erect ones.  With a bit of wet on the end.

We'll be following this contest with all the due care and attention it deserves, and by that I mean we might post about the winning lady if her busters are big enough and there are photos of her in just her underpants. Otherwise, I'm going to just keep tapping my foot impatiently for this game, because it will be awesome. That's not up for debate.

SAN FRANCISCO (September 2, 2009) – SEGA® of America, Inc. today announced a contest to find a real life BAYONETTA™ on Maxim.com, the digital counterpart to Maxim, the largest young men’s lifestyle magazine in America. SEGA is looking for the one girl who best captures the style and attitude of the heroine of PlatinumGames’ upcoming action game.

Bayonetta already promises to be the most distinctive videogame star of 2010 whose long flowing hair is as lethal as the guns in her ankle holsters. Her unique look, combined with the acrobatic nature of her attacks, provide the ideal attributes for an aspiring model to bring Bayonetta to life. The winning contestant will be spotlighted on Maxim.com and receive a Xbox 360® video game and entertainment system from Microsoft, a 50 inch Panasonic TC-P50X1 HDTV Plasma TV and a copy of BAYONETTA for the Xbox 360®.

“Bayonetta is lethal – she’s beautiful but brutal. We’re convinced she will stir up the Maxim readers.” said Sean Ratcliffe, Vice President of Marketing, SEGA of America, Inc. “We can’t wait to see the Maxim.com audience rise to the challenge of trying to find us a real life Bayonetta.”

Entrants must be 18 years or older and a legal, female resident of the United States or Canada.  All photo submissions must be received by September 30, 2009 to be eligible for consideration. Maxim, SEGA® and PlatinumGames will select the entrants for the online voting gallery and fans will vote on the top entries at Maxim.com from October 1 to October 23, 2009. PlatinumGames will factor in all of the responses to determine the Grand Prize winner. The winner will be announced on October 29. For the official rules with complete entry, eligibility, prize and other details, visit: www.Maxim.com/Gaming. NO PURCHASE NESESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED.  Odds of winning depend on the number of eligible entries received.

BAYONETTA is being developed for SEGA by PlatinumGames, the Japan-based independent video game development company that recently took the video game and art world by storm with the visceral and distinctive MadWorld™. Following that critically-acclaimed title, BAYONETTA is a stylistically unparalleled action game that stars an ancient huntress named Bayonetta who uses body, wepons, and supernatural power to obliterate demonic enemies.

BAYONETTA™ is slated for release in January 2010 for Xbox 360® and PLAYSTATION®3 computer entertainment system.


Jim Sterling, Former Reviews Editor
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Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

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