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Screw your journalism: Why games blogging is nothing to be ashamed of photo

When I first started my career as a writer, I had one goal -- to be a videogaming journalist. I wanted to review games, specifically, for some major Web site like IGN or GameSpot. I wanted to write for magazines like Edge or Games(tm). Never in a million years did I think that, rather than being the straitlaced ace reporter of my mind's projection, I would be writing satirical articles for an indie Web site that sports a big green robot for a mascot.

During my time on one of the big three videogame blogs, however, I find myself unable to look back. As people grow more and more eager to paint a thick dividing line between what it takes to be a games "journalist" and a games "blogger," I introspectively ask what it means to be in the latter camp -- a camp that finds itself loved by some, reviled by others. It's an interesting position to be in, and one that needs discussing.

Many people are quick to criticize the nature of gaming blogs. Either too bland or too sassy, tagged as "wannabe journalism" or a "cult of personality," gaming blogs are often under fire, and the term "blog" itself is used almost like a dirty word -- a straight up insult, even.

I find it no insult. I am a blogger, and damn proud of it as well. Hit the jump as I explain what it means to me to be not a videogames journalist, but a videogames blogger. And damn the hides of all who would belittle the path we took.  

I don't like using the term "journalist," to describe myself. As Reverend Anthony put it himself on RetroforceGO, I am a blogger, not a journalist. A journalist is someone who investigates, who goes out in the field, finds the news. He interviews, he prods, he asks the kind of questions nobody else is asking. What do I do? I merely spread the word. I look at what the journalists have brought to us and take part in what I've seen referred to as the "blog echo," the posting and reposting of news among the entire mass of gaming blogs out there.

Contrary to what some may think about bloggers, I am under no illusion about what it is I do. I am very lucky to have this gig, but I know it's not winning me any Pulitzers. I know I am not a journalist. I get to go press events where and when I can, I get review code posted to me by some publisher or other, but I am not N'gai Croal. I am not Dan Hsu. At the end of the day, I am just some guy who got lucky enough to find a big enough soapbox for his opinions. 

While I am not deluded about my job though, I am by no means ashamed of it. Quite the opposite in fact -- I am damn proud of what I do. This is the best gig in the world, and one I hope to do for many, many years. There are those who think that myself and others shouldn't have such a sense of pride, however. Since I started writing for Destructoid, I've heard all sorts of criticisms aimed not just at ourselves, but at our fellow bloggers as well. I've never fully addressed these points of contention before now, but I hope to finally present a cogent argument for our existence, and an explanation as to why we are succeeding. 

First of all, one must discuss the so-called "echo." When a story breaks, you can be sure that the bloggers will jump on it within moments. As they race to be first with the facts, they splash their stories on the frontpage, written in their own personal styles, and as the news spreads like a fire, it gets picked up by other blogs, who source the blog they saw it on, who then get their work sourced by another blog.

As people with day jobs, and as people who lack the sheer volume of contacts that come with the backing of a big media site, there's not a lot that we "lowly" bloggers can do about the way we manage day-to-day updates. The breaking news we get to report is minimal, and a lot of our work does indeed come from press releases or other blogs. At the end of the day though, all we want to do is write about videogames, and nobody is forcing you to read what we write. If you're expecting any blog to be your sole daily source of breaking news, then you're pretty much misunderstanding the nature of what we do. As for the blog echo, that's a "problem" you only face if you read every single post that every single blog makes in a given day. Most readers, however, only come to a select few sites for their gaming news, which brings me to the second largest issues people have with blogs.

Unlike journalists, who strive to be objective and must generally be impersonal with their writing, bloggers will project themselves onto the work they do. They will never be shy about adding in their own opinions to the news they write about, and give the world a piece of their mind. Blogs are full to the brim with personality, and the news often comes flavored with a big chunk of bias. I want us to be realistic here though ...

If you can't give the world breaking news, how else are you going to stand out from the pack?

People who complain about blogs regurgitating news really go against themselves when they also whine about the so-called "cult of personality" that the writers seemingly head. I have always said that people don't go to Destructoid to read the news -- they go to see what Destructoid has to say about the news. The very reason that blogs keep their readers is because they offer more than the straight up facts. They add their own flavor, they add their characters. If we all tried to be serious journalists and produced the facts with pokerfaces on, we'd suck and we know it. Nobody wants to read an article on Eurogamer only to go see the same story posted on Kotaku. However, they might want to read Eurogamer's piece and then move on to see what Brian Crescente's opinion on that story might be. If you have a problem with people injecting personality and editorial opinion into their posts, then you are striving for a network of Web sites that are all exactly the same, or just one games site on the entire Internet. Where's the fun in that?

A games magazine might have readers. A games blog, however? That has fans. I'd rather have the latter any day of the week.

Everybody has their favorite Web site, and that's what keeps us strong. This perceived detriment, the rampant opinionatedness and the projection of a writer's own self into a story, is also our biggest strength. You can go anywhere to read a simple story. However, you can only go to Penny Arcade to see Tycho's take on it, you can only go to Kotaku to see Brian Ashcraft's take on it, and you can only go to Destructoid to see what Dale, Colette, or I have to say. If that's wrong, then I don't want to be right, because this is one cult where the personalities rock.

The question that comes to mind however is this -- do blogs compromise information in the projection of their personality? Sometimes, I have to confess, yes. Yes we do. Tommy Tallarico himself accused the blogs of rushing so quickly to be cynical, to appeal with negativity to the crowd of jaded gamers that make up their readership, that they will not only downplay, but even eschew the facts in favor of whipping up a storm of anger.

I'm big enough to admit that I have, at times, lost grasp of the facts in a desperate rush to get my voice out there. Bloggers will do that. When I first started writing, I was terrible at it, and even now, with several months under my belt, I admit I am not the best writer I can be. I am still learning, but that's another great thing about blogging -- we have that freedom to evolve. We are able to learn from our mistakes. I fully understand that most magazines would have fired me by now, for either mouthing off one too many times or accidentally announcing that the next Elder Scrolls would be an MMO. I have screwed up in the past, big time, and while I strive to be as professional as I can be, I am not a journalist and I do not claim to have "journalistic integrity." I only have my honest opinions, be they cynical or naive. 

I cannot speak for any other editor or any other site, but I do know that for my part, the abundant negativity is not intentional. Sadly, humans are difficult to please, and in any industry, be it games or soft drinks, there is always going to be something to complain about. I ask you though, is it only that you're paying more attention to the negative writing than the positive writing? While blogs get accused of being snarky and perpetually displeased, it is easy to forget that they are just as liable to respond to a story with huge masses of excitement and glee. I myself am more than aware of this, having been attacked by fans of every major console by people who only pay attention when I say something negative and ignore any prior positive comments. It's true that blogs can be very negative, but it's often the negativity of the critics themselves that exacerbate the issue.

To wrap up, we don't have the freshest headlines, we share our opinions even if you don't want to know them, and we will take an almighty dump on something if we're not satisfied. We are not journalists. We don't talk about the Turok demo with a straight face, and we don't try to be impossibly "unbiased" when we talk about a subject that, by its very nature, inspires one's personal preferences. Once more for the record -- no, we are NOT journalists. We have the freedom to be ourselves, we have the fans who appreciate us, and we are here to stay.

We are bloggers, and if you don't like that? Go read GameSpot, by all means. 

Just remember to enjoy that haughty opinion of bloggers, because it really doesn't matter if you're the Peter Sissons of videogames -- nobody's winning a Nobel Prize for writing about Princess Peach.


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98 comments | showing # 1 to 50

hood_954's Avatar - Comment posted on 02/04/2008 00:08
hood_954
KUDOS to you Mr. Sterling! too have(/had) dreams of being a video games jounralist. but upon discovering destructoid and also reading this article, a video games blogger is something that is just as, if not even more, worthwhile.
vexed alex's Avatar - Comment posted on 02/04/2008 00:09
vexed alex
This is why you're my favorite writer.

"they go to see what Destructoid has to say about the news."

Couldn't agree more. Incredible post, Jim. Lay that shit out.
liqideos's Avatar - Comment posted on 02/04/2008 00:09
liqideos
Fuck Joystiq.

Long live Sterling.
A New Challenger's Avatar - Comment posted on 02/04/2008 00:12
A New Challenger
Many of your points apply to blogs in general, not just the gaming ones. Bravo!
Jerkbutt47's Avatar - Comment posted on 02/04/2008 00:13
Jerkbutt47
just keep on keeping on man...
MrSadistic's Avatar - Comment posted on 02/04/2008 00:14
MrSadistic
Carry on my wayward son.
ian_esq's Avatar - Comment posted on 02/04/2008 00:17
ian_esq
damn son
Robert Janelle's Avatar - Comment posted on 02/04/2008 00:17
Robert Janelle
I'm always confuzzled when it comes to the whole journalists v.s. bloggers thing. Maybe it's because I blog and I write for more traditional media, doing the "objective" thing.

I think where it becomes an issue is when bloggers get too far ahead of themselves (ie. Gizmodo shutting off TVs and then claiming they did to prove that they're "independent journalists" who aren't manipulated by evil corporations)

I...I frankly don't know what my point is anymore. I guess I just don't feel either medium is really working against another, even if many try to make it look that (or wish there really was a battle going on.)
Chaosye's Avatar - Comment posted on 02/04/2008 00:17
Chaosye
Yes.
YES.
---AMARU---'s Avatar - Comment posted on 02/04/2008 00:18
---AMARU---
INDEPENDENCE! LET ME HEAR IT!!!
Jim Sterling's Avatar - Comment posted on 02/04/2008 00:19
Jim Sterling
Robert Janelle:

Excellent points. I honestly wish there wasn't this imagined "conflict" either, it's pretty stupid. But then, people will do what they can to have their little wars.
Techno Mage's Avatar - Comment posted on 02/04/2008 00:20
Techno Mage
I like Destructoid because of the opinions, the bias, the actual genuine humanity of everyone that posts here. By now I can recognize who the posts are written by without looking because you all have interesting and distinct personalities, precisely what Journalism lacks, and ostensibly what Joystiq lacks.

You guys are constantly funny and intriguing, and that's what keeps me coming back here every day.

To hell with their cries of "Cult of Personality!" What I say to them is that they belong to the cult of NO personality.
Y0j1mb0's Avatar - Comment posted on 02/04/2008 00:25
Y0j1mb0
As always Jim..we can disagree on views of points but when you put out an exceptional post such as this, all is good. Good stuff, man.

You were the first "voice" of Destructoid I heard & what made me want to join a few months ago. Prior to that I never posted a blog in my life.

It's all about the love of writing about video games..I'm glad this is what this Community..this Cadre of gamers is all about.
Neonie's Avatar - Comment posted on 02/04/2008 00:25
Neonie
You and the rest of the writers at Destructoid are a great inspiration to me.
Hamza CTZ Aziz's Avatar - Comment posted on 02/04/2008 00:36
Hamza CTZ Aziz
Hey fucker, I LIKED the Turok demo. Bitch.
Hamza CTZ Aziz's Avatar - Comment posted on 02/04/2008 00:37
Hamza CTZ Aziz
Well OK, the multiplayer is good.
Hamza CTZ Aziz's Avatar - Comment posted on 02/04/2008 00:37
Hamza CTZ Aziz
Well, I liked the stabbing parts ... fuck.
Boolean's Avatar - Comment posted on 02/04/2008 00:38
Boolean
"I have always said that people don't go to Destructoid to read the news -- they go to see what Destructoid has to say about the news"

FUCK YES!

And I don't know if it's just me, but I don't even consider Dtoid a blog anyway. What makes this site a blog? From my point of view of an RSS feed it's just the same as the IGN News feeds. I consider blogs to be something updated by one guy, a journal of sorts. Dtoid isn't that in my opinion, it's a gaming website just like any other, it just so happens to be running on blog software at its core. I dunno, maybe that’s just me though.
sleepingagain's Avatar - Comment posted on 02/04/2008 00:38
sleepingagain
you mr sterling and the rest of destructoid make me proud to be a member on this site and im glad you lovely folks have strayed me away from being a close minded gamer and more open to ideas and opinions..

viva la d-toid!
Origim's Avatar - Comment posted on 02/04/2008 00:40
Origim
This is why for as long as we've known each other I have always respected you. You've always been willing to lay your honest opinion out there and fuck what anybody else thinks. As long as you keep to that form you'll always have me as a reader you lucky cunt.

My only bitch against the whole blog revolution would be that it seems know anything over 500-700 words has become a wall of text and some how not worthy.
ceark's Avatar - Comment posted on 02/04/2008 00:51
ceark
well said sterling!

believe me, this is first time I've ever considered myself a "fan" of something which I also consider a source of news. it's cause you guys and the dtoid community as a whole rocks, plain and simple.
Im OK's Avatar - Comment posted on 02/04/2008 00:53
Im OK
If there is a conflict between journalists and bloggers, then I'd say that it is for the same reasons that there is a conflict between the television/movie industry and video games. The first group is (irrationally? justifiably?) afraid that the second group is becoming bigger and more important than they are, that they taking away their readers/viewers/customers/etc., and they feel threatened by it and lash out accordingly.

And also, Jim Sterling is my current favorite writer on Destructoid, bar none. Articles like this are why.
DynamicSheep's Avatar - Comment posted on 02/04/2008 01:02
DynamicSheep
Here here, good sir! You are both a gentleman and a scholar... Dtoid is more than journalism, it's a way of life!!!
HarassmentPanda's Avatar - Comment posted on 02/04/2008 01:02
HarassmentPanda
Very well said, Jim. When you first came to Destructoid I thought you were somewhat of a pecker. But, I came to find out that you were just British and now you are one of my very favorite writers on any website. Keep up the great work and stay proud!
Teh_zombs's Avatar - Comment posted on 02/04/2008 01:03
Teh_zombs
Great read.
I haven't tried any websites like IGN or Gamestop, frankly I don't think I have to. Reviews on the Run and Dtoid is all I need.

<3
Niero's Avatar - Comment posted on 02/04/2008 01:12
Niero
Amen. New site manifesto
MatCD's Avatar - Comment posted on 02/04/2008 01:15
MatCD
well said
A New Challenger's Avatar - Comment posted on 02/04/2008 01:29
A New Challenger
I have a Deram Collection.

Well, not really, but I want it.
Dr Milkdad's Avatar - Comment posted on 02/04/2008 01:31
Dr Milkdad
Nothing short of Flawless... One big flawless victory for Jim
topgeargorilla's Avatar - Comment posted on 02/04/2008 01:35
topgeargorilla
I really have to agree.

Here's the deal: I love the standards of journalism. I am a journalist. It's what I do. Fuck, I just spent around 20 hours this weekend laying out my college paper because I'm the editor there. I write stories with well researched and well quoted information. I work my ass off to get the piece done. That is journalism, and there is a place for it, and I love it.

But I also love the freedom of blogs. Sure, there is a standard of ethics, like all things, but I feel the flexibility of the more lenient news of Blogs to be refreshing. It is really cool to just toss off some writing, and not have to worry all the fuck out. It's cool.

That's why I feel that there can be the EDGE magazines and the Destructoids, both extremes of the same field. Would I work for either? Hell yeah. Would working at Destructoid lead to me getting a job at EDGE? Maybe not. But the opposite is true, too. They both have their place.

That being said, I cannot reiterate a certain standard ethics enough. Keep that in mind, alright?
Detry's Avatar - Comment posted on 02/04/2008 01:37
Detry
Lol Jimmles Draem.

Great post.
ttaylor's Avatar - Comment posted on 02/04/2008 01:37
ttaylor
Who the fuck is Jim Sterling?
Toneman's Avatar - Comment posted on 02/04/2008 01:50
Toneman
You're better off here anyway. I hear IGN bans monicles.
Lukich's Avatar - Comment posted on 02/04/2008 02:00
Lukich
I just like all the cursing and naughty words. Makes me feel like a rebel. :P

Serial though, love you guys. Keep doing what you do, and I'll keep reading.
Cheeburga's Avatar - Comment posted on 02/04/2008 02:04
Cheeburga
Ashamed?
I'd fucking kill to write for a gaming website.
Robert Janelle's Avatar - Comment posted on 02/04/2008 02:09
Robert Janelle
@topgeargorilla I really wish I saw more people in the media talking like you. I'm pretty damn tired of this imaginary war.
DynamicSheep's Avatar - Comment posted on 02/04/2008 02:16
DynamicSheep
I have to agree with Origim... it seems like anything that's more than a scroll wheel or two away from the "add comment" box is deemed tl;dr if the author isn't established in the community. I can understand the urge to do that though, as there's just so much to read with the amount of users that post quality material here at Destructoid.

Still, I try to keep the "wall-o-text" posts up in Firefox so that when I have time I can go back and read them. The "Part (blank) of (blank)" kind of articles are good for avoiding the tl;dr label though.
topgeargorilla's Avatar - Comment posted on 02/04/2008 02:27
topgeargorilla
@ Robert Janelle

Well, if blogs brought anything, it brings out an outlet of editorials and opinions. Games journalism doesn't deal with the hard hitting problems of AIDs or Propositions #XX or Presidential elections or wars or whatever.

Games journalism is just that: games. So most publications seem to have trouble justifying op/ed stuff as valid magazine/ screen space. Writing for IGN or Gamespot will only give you limited expression space and a somewhat smaller audience. For Op/Ed, that is.

Blogs, however, is practically nothing but Op/Ed. I just wrote an Op/Ed piece on Proposition 92, a California prop. on community college pricing. I took news, and slapped an opinion on it. At Destructoid, they take news, often written from another site, and slap on an opinion. and that's ok.

You rarely see 1up/IGN/Gamespot/etc. attribute a story to another, competing, site. If they don't get the news themselves, they may not run anything. That's how it is.

I feel that a round industry will have the op/ed with the news. For games journalism, it's blogs and news sites. and it works.
superdestructoid64's Avatar - Comment posted on 02/04/2008 02:34
superdestructoid64
You go GIRL
superdestructoid64's Avatar - Comment posted on 02/04/2008 02:37
superdestructoid64
I Think there is nothing wrong with bloging so whoever says it sucks they are 98.74356243324556364354767% retarded
Conrad Zimmerman's Avatar - Comment posted on 02/04/2008 02:49
Conrad Zimmerman
Thirty years ago, before the advent of the internet and the instant publishing medium, they would have called blogging "Gonzo". It's a tradition that should be respected and it's one that sites like Dtoid carry proudly.
Necros's Avatar - Comment posted on 02/04/2008 02:59
Necros
Really good post, Jim. Seriously, being a journalist is overrated.
Urashima's Avatar - Comment posted on 02/04/2008 03:25
Urashima
Very Nice post. I was going to put in some big comment about my Journalistic aspirations, but I think I'll restrain them to a blog post.

I've said it many times, Destructoid is full of win. Keep up the great work, and you can be sure I'll keep reading.
AfroJoel's Avatar - Comment posted on 02/04/2008 03:30
AfroJoel
This is impressive
youkilledmyguy's Avatar - Comment posted on 02/04/2008 03:35
youkilledmyguy
As someone who writes for a living (well my wife pays the bills really, I just do freelance work here and there) in print media that isn't video game based I can tell you that it's not just video game "bloggers" that are hated.

The entire print media/corporate media mafia is terrified that there are people in direct competition with them who don't have to answer to the industry. They've seen the power of blog journalism and it scares the piss out of them. Their only weapon to combat us to launch attacks that say we're not professional, which they equate with being skilled.

Blog journalism is slowly gaining acceptance in other realms of journalism. Take for instance all of the blogs written by people in Iraq that document what they see on a day to day basis. It will be awhile before video game blogs gain this type of respect, but that's mainly due (I believe) to the fact that we write about a culture that's almost completely created and sustained by corporate giants. They don't want us here. They don't want the writers that aren't in their pocket or that don't have a team of editors in suits to answer to.

Keep up the good fight.
Bioautographical's Avatar - Comment posted on 02/04/2008 04:26
Bioautographical
Journalists worry about libel. Dtoid worries about CONTAINING THE AWESOME.
liam2015's Avatar - Comment posted on 02/04/2008 04:41
liam2015
JIM STERLING IS GOD, AND THUS, I SACRIFICE MY SMALL HORDE OF POSSSUMS AND POCKET MIRRORS IN HIS HONOR.

Amen.

Also, what compelled you to write this?
Lukich's Avatar - Comment posted on 02/04/2008 04:52
Lukich
What liam2015 said. What was the catalyst?
glipe's Avatar - Comment posted on 02/04/2008 05:26
glipe
Meh, gaming blogs don't get taken as seriously as journalistic pieces as yet but then again, neither did the internet in comparison to newspapers a while back.

We'll just keep on doing what we do and it'll all come good.
glipe's Avatar - Comment posted on 02/04/2008 05:27
glipe
Meh, gaming blogs don't get taken as seriously as journalistic pieces as yet but then again, neither did the internet in comparison to newspapers a while back.

We'll just keep on doing what we do and it'll all come good.
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