Quantcast
Schell: Game demos can cut game sales in half - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Schell: Game demos can cut game sales in half


11:15 AM on 02.11.2013
Schell: Game demos can cut game sales in half photo



Did you watch Schell Games CEO Jesse Schell's D.I.C.E. presentation last week. Very interesting stuff, right? The most interesting bit comes about 10 minutes into it, where he points out some interesting data on game demos and how they can actually hurt game sales. 

You'd think that letting people try out your game would help sell it, but it turns out that the games that sell the most copies have built up the expectations of gamers. Giving them a demo takes away from that expectation. In other words, now that they've tried it, they really don't feel like they need to go out and get it anymore.  EEDAR's data of Xbox 360 cumulative sales shows that games with a demo and trailer sold half as much as ones with just a trailer alone.

Schell says that teasing with a trailer is the best way to get people to want to try your game. Cut them off there, he says, and avoid the demo. He says that the risk with releasing a demo is that people will try your game, but that's all you'll get out of them. 

I'm sure I'm one of a very small number of gamers on this, but I'll only download demos of games I never intend to buy. I don't want to play an inferior snippet of a game I expect to play fully later.  Of course, the downside to this approach is that I could end up spending money on something that I won't want to play.

Do demos make you want to buy a game?






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Developer stuff

4:00 PM on 12.11.2014
Let's look at some cool behind-the-scenes pictures of Doom

In celebration of Doom's 21st birthday, Brett shared a personal anecdote about how the iconic game came into his life at an early age and refused to leave. He didn't include Doomguy's midriff in the article, much to my chagri...more



7:45 AM on 12.04.2014
2K announces new studio Hangar 13, working on a new game

2K has announced today that they have formed a new game studio called Hangar 13, located at their HQ in Novato, California. It's led by developer Haden Blackman (who began at LucasArts and has worked with DC and Marvel), and ...more



2:00 PM on 11.20.2014
Sakurai: Ridley as a playable Smash Bros. fighter 'wouldn't be Ridley any longer'

Super Smash Bros. fans are all about Ridley, and I get it. The Metroid character would be cool to play as, but it's just not happening. Not this time. Speaking to IGN, director Masahiro Sakurai laid out why: "...if we made Ri...more



View all Developer stuff






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more