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SCEA calls the PSP a 'gateway drug' into consoles photo

SCEA senior marketing manager John Koller called the PlayStation Portable a "gateway drug" into the console world at the 6th annual Wedbush Morgan Securities Management Access Conference, recently held in New York City.

He says that the company views the PSP as the entryway for many consumers, with the portable being their first console, according to Gamesindustry. Some move onto the PS3. Sony likes that. 

"It's become, from a gaming perspective, a lot different than I think we even envisioned it when we first launched it," said Koller. "For us, it has been a really interesting experience. The PSP really parlays well into our broader hardware business."

"In the past, it was a small screen experience. It was something that was very difficult to have from a social perspective," he said. "Those things have changed."

Even with its recent successes, some gamers are still down in the mouth when it comes to the PSP. Michael Pachter, of Wedbush Morgan Securities, addresses this:

"If you go look at sell through...and I have North America numbers...If you look at sell-through for PSP, at a much higher price point, it is about six months behind the adoption curve of the Game Boy Advance which averaged about USD 80 cheaper.

"That's not the DS, but the original Game Boy Advance - the Game Boy Advance that had no competition. So, people 'dis' the PSP, but the business is a pretty solid business," Pachter said.

Do you view the PSP as a gateway to gaming? Would it have more impact on you if you weren't a gamer? 








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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25 comments | showing # 1 to 25
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AgentMOO's Avatar - Comment posted on 05/27/2008 11:20
AgentMOO
Sony PR never ceases to amaze
BlackSheep's Avatar - Comment posted on 05/27/2008 11:24
BlackSheep
i see it as a gateway to homebrewing.
king3vbo's Avatar - Comment posted on 05/27/2008 11:27
king3vbo
I see it as a gateway to illegally downloading games
Cowzilla3's Avatar - Comment posted on 05/27/2008 11:29
Cowzilla3
Wouldn't the GBA, with inflation added, be around the same price as the PSP? Just thought I'd ask. Of course when all you've got to compare to is the first and second most successful handhelds in history what else you gonna do. I still want a PSP...
JACK of No Trades's Avatar - Comment posted on 05/27/2008 11:36
JACK of No Trades
Looks like something you would find in Takeshi's livingroom lol.
MaximusPaynicus's Avatar - Comment posted on 05/27/2008 11:47
MaximusPaynicus
All I want for X-Mas is some Crystal Meth?
mix's Avatar - Comment posted on 05/27/2008 12:05
mix
I see it as gateway to play almost everything but PSP games.
Axion22's Avatar - Comment posted on 05/27/2008 12:12
Axion22
PR blitz by Sony, albeit a very late one, since we all know today's crown-holder of gateway to gaming is the Wii.

Newcomers to gaming aren't going to buy one for its piracy capabilities.
Jetsetlemming's Avatar - Comment posted on 05/27/2008 12:17
Jetsetlemming
Well, I'm a PC gamer and the PSP is the only new console I'm remotely interested in, so...
Nah. Fuck home consoles in the ass.
Novakaine's Avatar - Comment posted on 05/27/2008 12:32
Novakaine
The PSP is owned by four types of people: (=p)

- Monster Hunter fanatics
- Modders/pirates
- Sony fanboys
- "Thug-life" casual gamers (the kind of people you see on Madden Nation)

I'm not joking about the fourth one--in every game store I visit, if there's someone browsing the PSP aisle, they're wearing baggy clothes, sideway hats, are decked out in "bling", and use urban slang.
garrfunkel's Avatar - Comment posted on 05/27/2008 12:32
garrfunkel
Id consider the DS more of a gateway console. Its just geared more towards non gamers and then once they finally bought one they might buy some games for it. If that game is Zelda then you've got yourself a gamer my friend.
Face's Avatar - Comment posted on 05/27/2008 12:43
Face
Yeah, thats more the DS. Other family members of mine have actually bought/played games for it and have since shown an intrest in other games (mostly wii, but still) but won't even look twice at the PSP. I'm not sure why Sony are taking this angle, it's a fine machine in its own right.
DrNutt's Avatar - Comment posted on 05/27/2008 12:44
DrNutt
@Novakaine: I don't fit in any of those categories. I believe you forgot the category "totally gay for Final Fantasy.

Personally, I bought a PS3 after a PSP, but it had everything to do with finances and nothing to do with my PSP.
Misanthrope's Avatar - Comment posted on 05/27/2008 12:50
Misanthrope
Where are those numbers coming from? I was under the impression that the DS already surpassed the GBA let alone the PSP. And the DS is just as easily pirated if not easier, ever heard of the R4?
Kryptinite's Avatar - Comment posted on 05/27/2008 12:50
Kryptinite
That picture is not a shoop.

Also, I'm picking up my 2nd psp June 3rd, Not because I like the games..but because I'm a whore for technology. So Novakaine forgot "whores for technology" in his lovely list.
Itchy's Avatar - Comment posted on 05/27/2008 13:00
Itchy
Wow, someone has been stalking me.

I bought the PS3 after owning the PSP for almost two years. But not because of the PSP, but because of MGS4.
linuxguy's Avatar - Comment posted on 05/27/2008 14:01
linuxguy
I bought psp and ps3 for the games(anyone who says there aren't any is a time travler from 2005)
P.S:I'm a metal gear fanboy
xdaytime's Avatar - Comment posted on 05/27/2008 14:08
xdaytime
Yes, slow loading times and shitty games would defenately turn me into a gamer...
necrozen's Avatar - Comment posted on 05/27/2008 14:31
necrozen
I love Sony - proud owner of a PS3, but yeah, this is DS territory.

I'll give you an example. The girlfriend and I both own a DS Lite (plus I have my backup phat), anyway like 6-8 months ago she started taking her DS to work. She's the manager for a team of Phone customer service reps, so she can play and work at the same time as all she really does is take calls they can't handle.

So there were no DS's at her work when she first started taking it. There were two PSP owned by thuggy dudes who are way too old to dress like that. So anyway, just last week we were talking about how her coworkers would ask to try it out and when they saw the variety of games from Mario, To Crosswords, to Clubhouse games to mariokart, and they saw that you could pictochat and link together for multiplayer games in the office - well, it caught on and caught on fast. Last time she mentioned it, there were something like 18 DS's. She thinks Nintendo owes her a check LOL.

Oh, and one of the PSP thugs got fired for hanging up on his calls. Thug for life yo.
KMCC's Avatar - Comment posted on 05/27/2008 16:55
KMCC
Thats the best picture I've ever seen of anything.
Aaron Mxy Yost's Avatar - Comment posted on 05/27/2008 18:11
Aaron Mxy Yost
I'm pretty sure the overwhelming majority of PSP buyers are already console gamers.
ajaxender's Avatar - Comment posted on 05/27/2008 19:37
ajaxender
I know a few people who werent huge gamers before they got their psps, but most people i know with one were gamers already.

Novakaine may not have covered everyone, but hes pretty close. Out of everyone i know with a psp, only 3 didnt specifically buy it for monster hunter, and 2 of them (one of them me) bought it at launch when mh wasnt available anyway. Another type of person id add is 'must own everything' gamer, which covers the 3rd guy :P.
Sasquatch's Avatar - Comment posted on 05/27/2008 22:28
Sasquatch
If this was said about the DS yeah i could see that....PSP uhh no
animateria's Avatar - Comment posted on 05/28/2008 01:57
animateria
Yeah, no.

My DS still gets much much more play time than my PSP.
Novakaine's Avatar - Comment posted on 05/28/2008 12:04
Novakaine
Heh, Dale is SO the resident Sony apologist. I think I recall him posting an article on the PSP's success in the previous months, and he ended it with something like, "Could the PSP beat the DS?" and everyone responded with a resounding "NO."
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