hot  /  reviews  /  video  /  blogs  /  forum

Sarif Industries gets 'hacked'

11:00 PM on 08.17.2011 // Daniel Starkey
  @dcstarkey

Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but it appears to have been 'hacked' by the 'Purity First' terrorist group, and we apparently missed it... by about three weeks.

I'm really impressed by the dedication that Square Enix has to the marketing of this project, and the eerie parallels to the real world are both disturbing and exciting. In addition to the video series, the Sarif Industries website has been posting links to real cybernetics developments like an artificial hand that can feel, powering cybernetics with the mind, and a bionic eye that could restore vision. The fact that this stuff really exists and these are issues that we may have to deal with in our lifetimes has me more than a little excited to see how Deus Ex: Human Revolution will handle them.

[Thanks Miles!]




 Reblog (or) Blog Reply

Daniel Starkey, PC Contributor
 Follow Blog + disclosure dcstarkey Tips
Some say he never sleeps and eats only gourmet amaretto cupcakes. Others claim he's a hyperactive optimist. To citizens of the Destructoid empire, though, he's Captain Starkey, Intergalactic Game... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


destructoid's previous coverage:
Deus Ex: Human Revolution


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!



  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -