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Sales of boxed games and consoles took a 13% hit in UK photo

There's a lot of stuff we like over here in Blighty: Football related thuggery, laughing at Europeans, crap food; it's an endless list and I've really just mentioned the highlights. But you know what we don't like? Boxes. To show our disdain for these plastic and cardboard prisons we're buying less and less physical media than ever before, even hardware sales are down.

Of course, this is something that's happening everywhere, not just in the UK. According to figures released by UKIE (The Association for UK Interactive Entertainment) sales of consoles, accessories and boxed games were down by another 13 percent in 2011. That's still £2.520 billion in sales, though. 51 percent of annual sales came from the busy fourth quarter, with grim men making foreigners explode and grim men, women, elves, orcs and a whole bunch of other creatures making dragons explode.

The drop was expected, it's hardly like this is the first year it's happened, but it was actually less severe than anticipated. There was growth from the Xbox 360 and Nintendo 3DS and total software sales of £1.2 billion. With overall consumer spending down, the industry didn't fare too badly according to UKIE. It's worth noting that UKIE does not include DLC, mobile games or second hand games and considering the importance of all three of those things in the industry today, the results could be very different if they were included.

Total UK boxed game sales down 13% in 2011 [gamesindustry.biz]








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42 comments | showing # 1 to 42
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PJMan's Avatar - Comment posted on 01/08/2012 19:03
PJMan
I love video game boxes.
Freakazoid's Avatar - Comment posted on 01/08/2012 19:10
Freakazoid
I'd buy more retail games if more retail games had classy reversible covers.
CamelCarcass's Avatar - Comment posted on 01/08/2012 19:13
CamelCarcass
It's because there's been **** all out REALLY worth buying until q4.
Sure, there's a couple of things, but not for most people..
Tarvu's Avatar - Comment posted on 01/08/2012 19:16
Tarvu
Doesn't help when we have such feckless specialist retailers as GAME.
Alasdair Duncan's Avatar - Comment posted on 01/08/2012 19:17
Alasdair Duncan
Don't forget being crap in bed.






Or is that just me?
Ibinixer's Avatar - Comment posted on 01/08/2012 19:18
Ibinixer
You are Europeans.
josmeister's Avatar - Comment posted on 01/08/2012 19:32
josmeister
I am happy for this. Also, since I don't use twitter anymore I will use the Dtoid front page to display my feelings and general misendevours from now on. Right now it is 2 30 am and I still have some 40 pages of constitutional law left to study. There.
zgerhard's Avatar - Comment posted on 01/08/2012 19:45
zgerhard
theres really no new hardware or significant price drops this q4
Fraser Brown's Avatar - Comment posted on 01/08/2012 19:47
Fraser Brown
@Alasdair
Just you. I'm a sex machine. Soulless and methodical.

@Ibinixer
Shhhh
Jinx 01's Avatar - Comment posted on 01/08/2012 20:00
Jinx 01
Retail boxed games and console sales were down in 2011.

Steam just had its seventh year of 100% sales growth.

Probably not entirely coincidence there.
PrinceHeir's Avatar - Comment posted on 01/08/2012 20:30
PrinceHeir
i think after the next generation consoles(PS4, Wii U, Next Xbox) it would go completely digital im afraid :(

though really enjoyed the hell out of this generation for sure :P
Maniac's Avatar - Comment posted on 01/08/2012 20:34
Maniac
Sales are down and no mention of piracy?

Oh you wacky Europeans..
TrevHead's Avatar - Comment posted on 01/08/2012 20:37
TrevHead
"You are Europeans"
Most of us wish we wernt, If we could put a big engine on the island and move the country elsewhere we would do so :D
KaL YoshiKa's Avatar - Comment posted on 01/08/2012 20:45
KaL YoshiKa
Great, now the brick and motors will think they're justified in attacking steam over sales.
Matt Edwards's Avatar - Comment posted on 01/08/2012 20:49
Matt Edwards
Calling British people Europeans is like calling Americans "Canadians" or "Mexicans"

We don't consider ourselves part of Europe and Continental Europeans don't want us to be either...
josmeister's Avatar - Comment posted on 01/08/2012 20:58
josmeister
Hey I am from Continental Europe and want the British to be part of Europe. In fact, I sometimes(most times) wish I was British myself!
Hystzen's Avatar - Comment posted on 01/08/2012 21:34
Hystzen
I work for Satan's game store GAME , bosses had packaging because it takes up room in storehouse when it could be filled with copies of FIFA. Also with online now it easier instead of walking down to store and have me laugh at you buying PS3 games for the sons 3Ds. Idiots
EKGProd's Avatar - Comment posted on 01/08/2012 21:35
EKGProd
Maybe if the industry started making some original games, people would be more willing to buy them. Then again, nobody bought Dead Space and Mirrors Edge when EA tried to make some original IP. Thankfully people woke up and bought Dead Space 2.

It's no wonder they are too afraid of making anything unique or new for the market. Gamers are a hypocritical bunch. Some of the worst I've ever seen. They scream, cry, bitch, moan and throw temper tantrums when sequel after sequel comes out and publishers don't throw their money towards some new projects.

They then proceed to the checkout line with said sequel in hand, and turn their backs on games like Rage, Warhammer: Space Marine, Shadows of the Damned, Alice: Madness Returns and Child of Eden. The last two of those were sequels, but they were sequels to games unlike anything on store shelves. They were games that were made in a desperate attempt to prove gamers right. To prove that new, quality IP could sell in a sea of AAA shooters.

Unfortunately, they were wrong. They put too much faith in gamers, and if there's one thing I know, it's never, ever, ever put your faith in gamers. They scream and cry that they want new things, and then ignore those new things when it comes time to put their money where their mouths are. And I think this can be directly attributed to the decline in sales we are seeing at retail.

People are buying less games, and the games they do buy are the ones the claim they don't want anymore. Why not go to your local game store and pick up a brand new copy of Shadows of the Damned, a fantastic shooter that barely broke 20,000 units sold, and stop buying the cookie cutter junk that you claim you don't want anymore.

Wouldn't it be great to walk into a game store and see the shelves filled equally with sequels to your favorite franchises AND new IP, instead of 90% sequels, 10% new IP?
Hystzen's Avatar - Comment posted on 01/08/2012 21:35
Hystzen
Bosses HATE *

Damn never knew how hard was to type on iPod while walking
Shaun Huseman's Avatar - Comment posted on 01/08/2012 22:04
Shaun Huseman
Two things.

1. This doesnt give sales of digital items. They could have either stayed the same or went down as well.

2. Worldwide the economy hasnt been doing well. It doesnt surprise me a luxury item's sales have went down

The way this article tries to make things sound is that digital is taking over. It has a long way to go. It eventually will, sadly. But I doubt it will for a good long while
Scuffles's Avatar - Comment posted on 01/08/2012 22:20
Scuffles
@Shaun Huseman

Exactly that, the fact that they refuse to release any digital sales numbers makes me skeptical on just about everything the industry has to say about anything.
zgerhard's Avatar - Comment posted on 01/08/2012 22:27
zgerhard
digital wont take ovrr until having a t1 line into every house is the norm. download 60 gb game ? no ty
Tarvu's Avatar - Comment posted on 01/08/2012 22:32
Tarvu
Yeah, because 60 GB games are really damn common.
AielSavage's Avatar - Comment posted on 01/08/2012 22:36
AielSavage
@Matt Roberts

The UK is a country in what continent? Europe. America and Canada are countries of what continent? North America. The brits are European by default and mexicans are North American. Bitches love to be arguing semantics.
Spider-Man's Avatar - Comment posted on 01/08/2012 23:17
Spider-Man
Great, Now how will Activision sca- sell video games as a good to all of my joyful fans?

DAMN YOU GABE NEWELL
Thane Vickers's Avatar - Comment posted on 01/08/2012 23:23
Thane Vickers
60gb games? The VERY biggest game download I've ever done was Dragon Age: Origins Collection at 20gb. Typcial AAA titles are maybe 10 gigs.
Shaun Huseman's Avatar - Comment posted on 01/08/2012 23:38
Shaun Huseman
10 gigs is still alot. Also, just because you have fast speeds available to you doesnt mean you get that speed.

The fastest I can get in my area is 12 mbps connection, yet I dont get anywhere near the speeds I get due to living in a rural area.
Spaz's Avatar - Comment posted on 01/09/2012 00:03
Spaz
@shaun Huseman: I think their posts where more about disproving that then saying normal AAA are not a lot. Difference between 60GBs and 10 is a lot.
spineofsnow's Avatar - Comment posted on 01/09/2012 01:55
spineofsnow
Has Alistair become a more common name in the last 40 or so years?
DstryrDestroyer's Avatar - Comment posted on 01/09/2012 02:37
DstryrDestroyer
Surely if gaming went digital there would be a significant loss in sales?
Considering that there are still huge numbers of people without internet access, I feel that boxes aren't going anywhere.

At least until EVERYONE has interwebz access, anyway.
Jinx 01's Avatar - Comment posted on 01/09/2012 02:38
Jinx 01
I prefer to think of you all as "Eurasian" ;p
Bracey's Avatar - Comment posted on 01/09/2012 05:05
Bracey
Are we fuck, fucking Europeans.


And fuck, fucking boxes.
ReeceH92's Avatar - Comment posted on 01/09/2012 06:25
ReeceH92
I can't say I'm surprised, with the rising convenience of digital distribution. I'm from the UK and I really like video game boxes and cases though. Maybe I'm old-fashioned, having been playing retail games since the PS1 and N64 days. I love the content we have that may only be possible through downloading - DLC, demo's, indie games, etc. - but I'll be rather sad if we ever reach a future where all retail games are download-only. I love those cases and manuals too much dawg! Also, without them we can't bring them round friends houses or lend/borrow.
Stealth's Avatar - Comment posted on 01/09/2012 08:33
Stealth
Lets be clear. Even though retail decreased because of the economy, new game sales of retail are 75+ percent of the industry. Digital sales dont even register.

"But you know what we don't like? Boxes. To show our disdain for these plastic and cardboard prisons we're buying less and less physical media than ever before, even hardware sales are down."

And yet physical retail and box sales ARE the industry and always sell more than new retail games.

So the majority of people love them.
Jinx 01's Avatar - Comment posted on 01/09/2012 09:56
Jinx 01
If I had a box for every PC game I owned I would be having serious storage issues.
Nephlabobo's Avatar - Comment posted on 01/09/2012 11:21
Nephlabobo
Any idiot that buys digital over physical is just asking for their consumer rights to be taken away and should be barred from gaming forever.
Space Moose's Avatar - Comment posted on 01/09/2012 11:50
Space Moose
@ neph

What if you don't feel like driving to the store or waiting in line for hours on release date?
Ralazar's Avatar - Comment posted on 01/09/2012 12:27
Ralazar
@Matt Edwards
It's actually more like calling Americans North Americans, which is true.
bulletcurtain's Avatar - Comment posted on 01/09/2012 15:51
bulletcurtain
Here's why I will always continue to buy boxed games:

1. I can choose to resell the game at any time.
2. I can choose to buy the game at the price that I feel is reasonable (I have a choice of which retailer I choose to buy from).
3. I can lend the game to a friend.
4. I don't have to worry about the bandwidth associated with downloading a game.
5. I have a physical copy of the game that I can look at and admire and that has actual value because it's a physical, tangible item.
6. Games that are released at retail will continue to be playable forever, whereas digital games only exist as long as the digital service exists.
7. I get a manual that I can read on the toilet, as well as any other exclusive items (models, art books, etc...) that I can also enjoy in the washroom.
8. Boxed games sometimes become rare and collectable, meaning that they sometimes appreciate in value (imagine if radiant silvergun had been available digitally, you would like an idiot if you had bought it digitally rather than physically).
Cudgeon's Avatar - Comment posted on 01/10/2012 05:04
Cudgeon
@ Matt Edwards

And where the hell did you hear that from?
Of course the british people are europeans and I never heard anyone saying anything else.

@ EKGProd

So Rage is a new Quality Game... in the sea of AAA Shooters.. Because Rage isn't an AAA Shooter.. oh.
Space Moose's Avatar - Comment posted on 01/10/2012 10:33
Space Moose
@ Bulletcurtain

That reasoning only really applies to console games. Any pc game you buy nowadays is usually tied to Steam or Origin so after you activate the game, the box and it's contents are worthless.
BoomingEchoes's Avatar - Comment posted on 01/10/2012 17:18
BoomingEchoes
Well Ibinixer beat me to what I was going to say.

Not totally surprising that this happened, and I'll agree with Tarvu, at least from an outside perspective, that its a wonder the UK buys any physical games at all with retailers like GAME in business. I swear, we here in the States complain about Gamestop and some loose things here and there on the retail side of things, but it seems like almost your entire game retail industry is complete shit.
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