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Saints Row's success was invalidated by uDraw's failure
Poor, poor THQ. A series of catastrophic mistakes led to the 23-year-old company's closure earlier this year. Among the more notable mistakes was the uDraw tablet, originally released in 2010 exclusively on Wii where it became a smashing success. Hoping to capitalize on the "next big thing," THQ released PS3 and 360 versions of the device the following year. The result was $100 million worth of unsold uDraw hardware and associated software. Ouch. In an interview with StrategyInformer, Volition producer Jim Boone described the immediate effect uDraw's failure had on the rest of the company, and in particular how it completely negated the high sales of Saints Row: The Third. "[H]ere's this game, we're so proud of it, and it's a huge success... but thats also the same time where the uDraw came out for PS3 & 360, and we lost about $100 million on days," Boone states. "When you have a failure of that magnitude coupled with a success of that magnitude, I mean basically all our success was invalidated by that, it was tough to look at that and think, 'Is it just business as usual then? Or did we just get dealt a death blow?'" Soon afterwards, Naughty Dog co-founder Jason Rubin became president of THQ, and Boone felt assured that Rubin could turn the ship around. Obviously, that didn't happen. Hindsight is 20/20 and all, but someone on THQ's board had to have been wary about flooding the market with more superfluous peripherals. It's yet another case that just because something worked on the Wii doesn't mean it can work on the HD boxes. That's no longer a concern, of course, but quite a few companies would have been wise to learn that lesson sooner. THQ's UDraw failure "invalidated" Saints Row: The Third's success [StrategyInformer] Did you know? You can now get daily or weekly email notifications when humans reply to your comments.
3:30 PM on 06.17.2013 Microsoft: Xbox One 'overdelivers value'Microsoft's Don Mattrick is at it again, defending Xbox One in such a way that ensure I'll never get a vacation if he keeps it up. This time, Lil' Donny claims the Xbox One is cheap at $499, with Microsoft being way too gener...
10:00 AM on 06.17.2013 Xbox One has 'single handedly alienated the military'Regular gamers have expressed quite a bit of upset at Xbox One's ridiculous DRM policies, but nowhere is the disdain more keenly felt -- nor more justified -- than that coming from America's armed services. Considering the tr...
8:00 AM on 06.07.2013 Xbox One kills game ownership, here's what Xbox fans sayMicrosoft finally clarified much of its policy on used games and online restrictions with the Xbox One, and the news is grim for those who actually believe in consumer rights. With its new system, Microsoft will take the fina...
10:15 AM on 06.06.2013 The Daily Mail's review of The Last of Us is incredibleBritish tabloid The Daily Mail has a review for The Last of Us, a game enjoying perhaps the most unanimous critical acclaim in videogame history. The Mail, ever a bastion of wisdom and judicious thinking, feels it doesn'...
9:00 AM on 05.25.2013 Microsoft: Xbox One reports 'inaccurate and incomplete'Microsoft, by way of mouthpiece Major Nelson, has criticized reports on its Xbox One used game policy as "inaccurate and incomplete," seeming to miss the fact they're based entirely on Microsoft's own statements -- which have...
1:30 PM on 05.22.2013 Jimquisition: Xbox One out of TenThe Xbox One was revealed this weak to thunderous applause. Oh wait, did we say applause? We meant, farts. Thunderous farts. Speaking of farts, here's a man who loves the smell of his, tearing Microsoft's unified entertainment philosophy to shreds and arguing how the Xbox One is basically a system for nobody but the privileged and demented.
8:00 AM on 05.17.2013 Wii U owners don't know how to play Super MetroidIf you're a jaded hardcore gamer, and if you've ever complained that the new generation of "dumbed down" console gamers are the bane of life, prepare to feel justified. The arrival of Super Metroid on Wii U demonstrates the d...
8:00 AM on 05.13.2013 Hypocrisy: The Sun calls 3DS the greatest console everBritish tabloid The Sun came out strong against the 3DS when it first launched several years ago, going above and beyond the call of sleazy duty to try and prove it was harmful, disorienting, and unpleasant to use. Today? Tod...
3:00 AM on 05.09.2013 Resident Evil 6 fails to meet sales projections ... againCapcom originally projected that Resident Evil 6 would sell seven million copies. They revised that number in February to five million, but as of yesterday's financial results Resident Evil 6 fell barely short of the target w...
9:00 AM on 05.08.2013 Dead Space 3 is the latest game to have officially failedIt had co-op and cover-based shooting, but Electronic Arts' flailing attempts to make Dead Space 3 "appeal to a wider audience" apparently failed. Visceral's latest game now joins Tomb Raider, Hitman: Absolution and Resident ...
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Microsoft finally clarified much of its policy on used games and online restrictions with the Xbox One, and the news is grim for those who actually believe in consumer rights. With its new system, Microsoft will take the fina...more
British tabloid The Daily Mail has a review for The Last of Us, a game enjoying perhaps the most unanimous critical acclaim in videogame history. The Mail, ever a bastion of wisdom and judicious thinking, feels it doesn'...more
Microsoft, by way of mouthpiece Major Nelson, has criticized reports on its Xbox One used game policy as "inaccurate and incomplete," seeming to miss the fact they're based entirely on Microsoft's own statements -- which have...more View all FAIL |


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