Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Saints Row's success was invalidated by uDraw's failure

2:00 AM on 03.23.2013 // Tony Ponce
  @megaStryke

How one f*ck-up can ruin things for everyone

Poor, poor THQ. A series of catastrophic mistakes led to the 23-year-old company's closure earlier this year. Among the more notable mistakes was the uDraw tablet, originally released in 2010 exclusively on Wii where it became a smashing success. Hoping to capitalize on the "next big thing," THQ released PS3 and 360 versions of the device the following year. The result was $100 million worth of unsold uDraw hardware and associated software. Ouch.

In an interview with StrategyInformer, Volition producer Jim Boone described the immediate effect uDraw's failure had on the rest of the company, and in particular how it completely negated the high sales of Saints Row: The Third. "[H]ere's this game, we're so proud of it, and it's a huge success... but thats also the same time where the uDraw came out for PS3 & 360, and we lost about $100 million on days," Boone states. "When you have a failure of that magnitude coupled with a success of that magnitude, I mean basically all our success was invalidated by that, it was tough to look at that and think, 'Is it just business as usual then? Or did we just get dealt a death blow?'" Soon afterwards, Naughty Dog co-founder Jason Rubin became president of THQ, and Boone felt assured that Rubin could turn the ship around. Obviously, that didn't happen.

Hindsight is 20/20 and all, but someone on THQ's board had to have been wary about flooding the market with more superfluous peripherals. It's yet another case that just because something worked on the Wii doesn't mean it can work on the HD boxes. That's no longer a concern, of course, but quite a few companies would have been wise to learn that lesson sooner.

THQ's UDraw failure "invalidated" Saints Row: The Third's success [StrategyInformer]



Tony Ponce, Former Contributor
 Follow Blog + disclosure megaStryke Tips
(Decommissioned) Super Fighting Robot more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Niwannabe avatarNiwannabe
There's people who defend WB putting season passes in LEGO games. Real talk for a sec, there is literally no reason a season pass should even exist, let alone in a LEGO game of all things. Preordering DLC is pointless. I'm saltier than I need to be.
Mike Wallace avatarMike Wallace
Remember the Xenogears combat system? That was really fun. They should bring that back.
CoilWhine avatarCoilWhine
I hope Bloodborne goes down to $20 again, very tempted to get it. I've been using my Playstations a lot lately and want to continue doing that
Ckarasu avatarCkarasu
So, one of the artists for SMT4, Yasushi Nirasawa, passed away very recently. Quite the shame, as his work was interesting.
Gameroo avatarGameroo
Drive Any Track is wild, wild fun. Surprised I only came across it because of the steam sale, I thought I'd have at least heard something about it earlier. Can't wait to see how it progresses!
Heat avatarHeat
Quick thoughts about my first hours of XCOM 2: The new Sectoid is a bastard, Shen's daughter looks like she escape from Life is Strange, Tygan has a really cool necktie (i love neckties) and officer Bradford need a drink... a strong one. And a a hug.
Browarr avatarBrowarr
Quality music over there: http://jetsetradio.live/
Titannel avatarTitannel
In between work and, uh, work, I've been buying PS Vita games. Not playing them. Buying them. There are a whole lotta obscure games on the Vita. And a lot of them involve either dating anime boys or underage girls doing decidedly non-underage-girl things.
Browarr avatarBrowarr
JET SET RADIOOOOOOOOOOOOOOOO
TheKodu avatarTheKodu
Still better than Aliens Colonial Marines.
BaronVonSnakPak avatarBaronVonSnakPak
The good news: XCOM 2 is installed on my pc. The bad news: It runs about as well as a fat kid on ice.
Fuzunga avatarFuzunga
Get your Devil's Third, here! Hot, fresh Devil's third! [url]http://www.gamestop.com/wii-u/games/devils-third/118963[/url]
EAPidgeon avatarEAPidgeon
Glad I can support the site again with HUGE since my life is mostly back in order. Curious though if anyone knows what happened to the Merch Shop for the site.
TheBlondeBass avatarTheBlondeBass
Give me an open-world game and I'll find a way to mistreat children and the elderly.
MeanderBot avatarMeanderBot
What do you think guys? Text or no text?
Agent9 avatarAgent9
I'm dying of laughter, these are too good XD super Zangeif OP
Parismio avatarParismio
How dare they price her so low...
Fuzunga avatarFuzunga
Fire Emblem Fates special edition is confirmed to have all three versions on one cartridge, so you DO get Revelation early.
CJ Andriessen avatarCJ Andriessen
Frinkiac.com: Search Simpsons quotes, get the image from the episode where the quote is from and easily make a meme.
CoilWhine avatarCoilWhine
I ended up buying Yakuza 3 on Amazon and nabbing Gravity Rush Remastered on the PS Store. Both have trophies so I'm pretty hyped to play em.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -