THQ doesn't mince its words. The publisher will be rolling out promotion for Saints Row 3 this year, and the hype has already started, with "mindblowing" being the watch-word for this upcoming sandbox sequel. Not that THQ wants to overstate its game or anything.
"PR and the marketing for that is going to start rolling out this year." says core games VP Danny Bilson. "The next Saints Row is mind-blowing. New tech; mind-blowing. I can't talk about that too much but it's mind-blowing."
Did you hear that Saints Row 3 is mindblowing? That is a thing we heard.
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