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I showed this fantastic commercial for the original Sony PlayStation to the rest of the Destructoid crew and sadly, being a European-only advertisment, none of my American colleagues were at all familiar with the satirical-ahead-of-its-time brilliance that was S.A.P.S - The Society Against PlayStation. This was the commercial that heralded the coming of Sony's premier and iconic gaming console to Europe and it's a reminder nowadays of just how fantastic Sony can be at marketing when the boys are on top form.
 
The reactionary leader of S.A.P.S would warn us of the coming of PlayStation, a "menace threatening humanity" that causes users to "lose all sense of reality and enter another world." Sound familiar? That's right, it seems that Sony, tapping into the powers of the late Nostrodamus, actually predicted Jack Thompson before Thompson had even heard of Rockstar Games. This wonderful slice of nostalgia somehow seems more relevant today than it was when it first aired in the nineties. It's still pretty damn funny too, and makes me want a PlayStation all over again. You know why the PS3 isn't doing so well? Not enough S.A.P.S my friends.
 
Deadly doughnut £44.99 RRP. 







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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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18 comments | showing # 1 to 18
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PappaDukes's Avatar - Comment posted on 06/06/2007 16:30
PappaDukes
Ace baby, ACE! That's the dog's bullocks!
definedglory's Avatar - Comment posted on 06/06/2007 16:32
definedglory
Wow as much as I don't care for Sony that commercial was a really good idea, I did like the Bagel Toaster £299.99 and the Deadly Doughnut for £44.99. It's much better than that Playstation 9 (or whatever) commercial they had when the PS2 came out.
Joe Burling's Avatar - Comment posted on 06/06/2007 16:35
Joe Burling
I get to use this gif twice in the same day? Yaay!!

LethalHairdo's Avatar - Comment posted on 06/06/2007 16:35
LethalHairdo
Sony ftw!
Crunshii's Avatar - Comment posted on 06/06/2007 16:37
Crunshii
lmfao. how come we never saw this???

See Jack, you can look good if you do commercials, make people laugh, not get them mad.
jerrt's Avatar - Comment posted on 06/06/2007 20:11
jerrt
@crunshii: you are right.

wow, that was it in a nutshell. [:
Rainbowblack's Avatar - Comment posted on 06/06/2007 20:46
Rainbowblack
better than U R not red/E
ArrestedDeveloper's Avatar - Comment posted on 06/07/2007 02:05
ArrestedDeveloper
does he do a little hitler wave at the end?
UNDERSTAR's Avatar - Comment posted on 06/07/2007 02:23
UNDERSTAR
Needs more cocks!
Ha-Puken's Avatar - Comment posted on 06/07/2007 02:55
Ha-Puken
"lose all sense of reality and enter another world."
god forbid ENYBODY plays videogames...
Aaron Mxy Yost's Avatar - Comment posted on 06/07/2007 04:34
Aaron Mxy Yost
How come I never turned into a monkey? That would have been rad!
Tempus's Avatar - Comment posted on 06/07/2007 05:45
Tempus
Such quality adverts are banned nowadays :(

I remember this. One xmas my parents even decided to do as the adverts told them, and bought me a stick instead of a Playstation. Seriously, A stick. Wrapped up for xmas. I should find that commercial.
3r0t1c n3rd's Avatar - Comment posted on 06/07/2007 10:41
3r0t1c n3rd
I remember a similiar one, where the guy showed the audience more prove that the playstation drives the youth crazy. A picture of a PS user, who left the first button on his shirt open o_O
DOLEMITE187's Avatar - Comment posted on 06/07/2007 13:58
DOLEMITE187
check out my Nintendo short cuts entry that was BANNED! starring JACK THOMPSON killing people!

http://youtube.com/watch?v=kLkNNDfFMzo
sonyhater's Avatar - Comment posted on 06/07/2007 14:26
sonyhater
wow Jim Sterling you surprise me!
icapriren23's Avatar - Comment posted on 06/14/2011 17:54
icapriren23
all still; she who bore it went years ago to her rest: night and order neem online
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