I actually prefer this Russian live-action advertisement for PlayStation All-Stars Battle Royale (via All Games Beta) over the short we recently got to see. While it is clearly lacking in production values, the commercial more than makes up for with its charming cosplay. You've got to love that Fat Princess getup.
More than anything, it's nice to see videogame ads that don't take themselves too seriously. After all, the premise of All-Stars is pretty damn silly when it comes right down to it. "Weird" might not always sell, but it can work out well when done properly.
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destructoid's previous coverage: PlayStation All-Stars Battle Royale