I'd normally question any news coming from China, but that's usually related to global politics :) CCTV News is almost a parody.

I don't see how a new 360 makes sense, since everyone's 360 can only play DVDs. An extension like the HD-DVD player makes sense though.

I do want to upgrade to Blu-ray someday, not sure if I'd rather pay like $200 for an add on ofr my 360 or $400 for a a ps3 + blu-ray. I have a feeling that if 360 ever went blu-ray Sony would take a BIG hit.

Or maybe someone wanted to increase Pegatron share price :)

my god who ever keep spreading these kind of rumers needs to GTFO of the internet.

No thanks, I'll pass.

I'll believe it when I see it

That SKU will be so damn expensive.

well the sad truth is that Microsoft claimed their system was HD next-gen. without a BRD player, that claim is false. So in that sense to compete as a home entertainment system vs the PS3 they need to add the BRD player.

On the other hand, who the hell would watch movies on a 360... risking disk scratches, RROD and what not. So its like a back and forth thing that in the end, just makes consumers spend more wasted money.

I don't what Microsoft claims, it's going to happen. Not even Microsoft is stupid enough to not make room for the dominant HD format on their console. In some way, shape, or form, it will happen eventually.

And if Talladega Nights doesn't come with it, I'm busting shit up.

Whats this their 7th SKU?

@Noah All of "softs" hardware comes from China why do you think the RRD exists.

So Talladega Nights isn't exclusive anymore?

What with the addons anyway?

I mean addons are stupid I think the success of the SEGA-32X and SEGA-CD should be proof enough.

@pedrovay

Sony doesn't OWN Blu-Ray as everyone seems to assume (honestly, did we have this problem with DVD and the PS2)?

Sony is one of the companies on the board of directors of the Blu-Ray Disc Association. Along with 17 others. So no, they wouldn't have the final say.

Even if the blueray drive was free - ITS TOO NOISY TO WATCH A MOVIE.
As soon as the 360 goes silent - then it can think about being a movie player.

Man, the Sony GK viral marketers sure love spreading FUD...

If you move anything that contains a 12x DVD-ROM while it's spinning it will scratch the disc... RROD is essentially a non-issue since switching to 65nm fabrication.... and the noise issue? I bet my Dtoid account that a playing a Blu-Ray would emit the same amount of noise from a PS3 or Blu-Ray 360 because the noise has always been from the Xbox 12x DVD spinning. Incidentally, the fast spinning disc is the same reason why you only have to install games on PS3, the 2x BD-ROM is about 30% slower getting data off the disc.

Sony only cares about Blu-Ray, not how shitty of a format it is for streaming data.

FUD fucking city people. If it wasn't for the Euro Union always fining Microsoft, and Japans insistence that they play shitty games that are otaku approved, the 360 would lead in all 3 regions. The world hates america, even if it has the best GAME machine.

@Zero Iscariot, you're so right, up until I read your comment I didn't realise that 360 is the only console to buy. You've won the console war, congratulations. Can you turn down the fanboyism, this isn't a 'which console is better thread'.

As for the rest of the thread, I would say this is likely to happen, and that it is likely to be an addon, not a new SKU. People aren't going to want to install games on their 360, any more than they do on their PS3. Unless it's some sort of combo BR/DVD drive that can handle high DVD speeds.

Also, while Sony may be a major player in the Blu-Ray group, primarily they are a group that wants to make money out of spreading BR. They won't stop microsoft putting it in one of the major consoles. The bigger the market penetrance of Blu-ray, the more money they stand to make. Have you ever noticed MSOffice has a mac version?? These companies may be in competition, but they're still primarily abut the bottom line.

It's kinda a given really. We all know Microsoft want every bit of money they can squeeze to their company. If a Blu ray is added to the 360, it just means more money for both Sony and Microsoft.

Am I the only person here who WANTS a BD drive in my 360?

I have been tempted to buy a PS3 just to for BD but I don't want to have both consoles and for me the 360 has more games I want to play. Even if I hate the hardware and I am on my 4th, sadly I think it has the best games out there.

@Quest
Blu-Ray isn't Sony's baby, you know. Sony is only one of 18 companies on the Blu-Ray Disc Association's board of directors. If Sony chose to kick and scream about Microsoft getting Blu-Ray -- which, incidentally, would be a batshit-stupid move -- I somehow doubt the majority of the board would support them in their objection. Microsoft is an extremely powerful, influential company, regardless of their shortcomings, and definitely someone that the BR Disc Association would want helping them get BR discs into more people's homes.

Don't care at all... I've got a 360 for gaming and a PS3 for bluray so I've got my bases covered :-)