[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Rumortoid: EA price-fixing secondhand games?

12:20 PM on 08.14.2008·  2 minute read   ·  Jim Sterling@JimSterling
0

If there's one thing that I've noticed recently, it's how the gap in price between certain new and used games is considerably small. It's a trend also noticed by a writer on Xbox 360 Wire, who noticed that a new copy of Battlefield was priced at £39.99 in GAME, while a secondhand copy was only a few quid cheaper at £37.99. Putting on his journalism hat, the writer inquired a store clerk, who eventually made a surprising revelation.

According to the GAME employee, Electronic Arts is able to forbid the retail chain from independently setting its own prices for used games. EA sets the (high) price for its own games. This allows EA to keep its game prices artificially high, and of course, drive consumers to purchase a brand new copy of the game -- after all, with only a few pounds' difference, who's going to buy a potentially scratched and urinated upon version of Battlefield?

Price fixing of this nature is not only a shady practice, but is downright illegal in the UK. We do stress that this is ONLY a rumor and is based on what a GAME employee supposedly said. IF it's true, it remains to be seen if this is only a special arrangement between EA and GAME, or if other stores and publishers are up to the same shenanigans. As I say, the price of secondhand games certainly seem to have gone up recently, and even I have found it "more economic" to surrender a few quid's difference for a pristine version of the game -- it's a marketing strategy so flawless (save for the legal part) that it must definitely have been considered by publishers. 

True in this case? Impossible to say for sure, and you can guarantee that EA won't ever say "It's a fair cop son, we're guiltier than the McCanns!" It wouldn't shock me if it turned out that someone in the industry was pulling strings in the secondhand market, however.

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Electronic Arts #rumors #The almighty dollar #United Kingdom
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

User Avatar
tempo180


Since 5:39 AM on 10.12.2013

realhero37
realhero37


Since 3:08 AM on 10.26.2014

Rachel Brown
Rachel Brown


Since 9:11 PM on 12.01.2014

kalidanthepalidan
kalidanthepalidan


Since 6:22 PM on 01.29.2008

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!