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Activision exploring an MMO-style service for Call of Duty

Jun 12 // Brad Nicholson

According to a mysterious survey making the rounds, Activision is considering creating an online service that would bring timed exclusive content, as well as premium extras, to the multiplayer side of the Call of Duty franchise.

The survey -- of which we can’t verify its validity, but certainly felt interesting enough to pass on -- specifically mentions that the supposed service would “enhance the multiplayer experience and provide exclusive access to a group of gameplay enhancements.” This includes early access to expansions and betas, and exclusive access to character skins, enhanced stat tracking, game modes and even “support for competitive play.”

The service may come with a monthly fee attached to it or may come bundled with a copy of Call of Duty for a flat rate. The monthly fee idea is especially interesting: in March, Activision’s Bobby Kotick hinted at the possibility of a Call of Duty MMO.

"...when you think about other properties that we own and control, like Call of Duty, and what would be the natural evolution of a property like Call of Duty into a massively multiplayer environment, and how do you monetize that," Kotick stated at the Morgan Stanley Technical Conference three billion Internet years ago.

Well, this theoretical online shell -- not quite an MMO -- is certainly one way Activision could suck more rabid fan coin.

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