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Rumor: Wii U parts cost $180, will retail at $300 or more

8:30 AM on 04.09.2012 // Dale North
  @DaleNorth

Sources close to manufacturing and distribution for Nintendo consoles tells Forget The Box that the estimated cost of the upcoming Wii U console is estimated to come in at around $180. These same unnamed folks say that the controller's components cost no more than $50. They've also pulled a number out of their asses for a guess on the final retail price, saying that it will be no less than $300 retail.

The sources say: "Cutting production costs to maximize profits is Nintendo’s main concern with the Wii U. They are cutting costs in the Wii U’s hardware to build back confidence in investors. Nintendo wants investors to view Wii U as a less risky proposition."

There are a few other interesting nuggets of cost information in this rumor: 

  • Wii U controller camera costs about $6, and is slightly better than the 3DS cameras
  • The touchscreen is estimated to cost about $14
  • GPU and CPU were picked to be current, but also keep costs down; they got a "bargain"

As is always the case with these rumor console cost breakdowns, they can't give an accurate picture of development, marketing and placement costs. Forget The Box says that none of these costs were figured into their $180 estimation. 

Rumor: The Wii U has $180 Worth of Parts, Won’t Be Sold Under $300 [Kotaku]

 

 

 



Dale North, Former Dtoid EIC
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