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Rovio CEO: Piracy can bring about more business photo

Speaking about piracy at the music conference Midem, Rovio CEO Mikael Hed said something you don't always hear from executives: "Piracy may not be a bad thing: it can get us more business at the end of the day." Granted, this isn't the first time Rovio has made comments of this nature.

According to The Guardian, the Angry Birds developer sees using courts to go after pirates as "futile" -- unless products are being sold which hurt the brand or rip off customers. "We took something from the music industry," continues Hed, "which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have."

"If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow."

Angry Birds boss: 'Piracy may not be a bad thing: it can get us more business' [The Guardian via Eurogamer]








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18 comments | showing # 1 to 18
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JoeTheProYaKnow's Avatar - Comment posted on 01/30/2012 14:04
JoeTheProYaKnow
It is a shocking concept to so many, but piracy does not have to equate to no benefit on the side of the publisher and/or developer. Do not get me wrong, actually buying the game is always the best course of action to support a business.
llort het's Avatar - Comment posted on 01/30/2012 14:06
llort het
To be fair, the demographic for angry birds are mostly the last group of people that would even know how or care to pirate games. Piracy doesn't affect him much either way, and while I agree with what he says, it would have more weight coming from game developers that get much more of their games pirated.
Commandant Oreo's Avatar - Comment posted on 01/30/2012 14:13
Commandant Oreo
If you buy the game, you'll more than likely pirate the dlc. If you do that you'll pirate the sequel as well. HOW DOES THAT GIVE YOU BUSINESS? Piracy solves absolutely nothing. There is no excuse for it. Broke? Poor? Not an excuse. Want to try before you buy? There are ways to do that without piracy.
Kanten's Avatar - Comment posted on 01/30/2012 14:15
Kanten
@Commandant Oreo

Yeah, because nobody ever eventually buys a game if they enjoy it enough. I'm sure there are countless Steam users that have done exactly that, especially during the big sales, of course they won't admit to it.

Do you work in Ubisoft's PR department or something?
Nic128's Avatar - Comment posted on 01/30/2012 14:18
Nic128
@iPhonePride
What?
Alex's Avatar - Comment posted on 01/30/2012 14:21
Alex
@llort het:

The iOS pirate community is big as hell. Jailbreaking an iOS Device is just a few clicks (and sometimes there are hacks where you just visit a site and it is jailbroken in seconds). I wont detail how to pirate now but a small google search will help and you can install an app where you can download everything for free, directly on your iOS device.
Mcmax3000's Avatar - Comment posted on 01/30/2012 14:22
Mcmax3000
The question really comes down to though, does it gain more sales than it costs?
Commandant Oreo's Avatar - Comment posted on 01/30/2012 14:23
Commandant Oreo
Kanten:Have you heard of something called the human race? Who wants to buy something when they already got it for free? The majority certainly don't.
DreamingDarklyRobin's Avatar - Comment posted on 01/30/2012 14:35
DreamingDarklyRobin
@iPhonePRIDE

http://www.youtube.com/watch?v=HY-03vYYAjA&feature=related
derpa's Avatar - Comment posted on 01/30/2012 14:39
derpa
@ Oreo.

Just stop posting, its harming the good anti-piracy arguments
MasterBalls's Avatar - Comment posted on 01/30/2012 14:52
MasterBalls
This coming from the company who refuses to elaborate how many of the millions of Angry Birds downloads are paid...
Armoredrabbit's Avatar - Comment posted on 01/30/2012 15:10
Armoredrabbit
Isn't angry birds basically free? Why would Rovio have piracy to worry about? I want to hear this from a AAA dev, not the bird slingshot guys.
Zepinephrine's Avatar - Comment posted on 01/30/2012 16:44
Zepinephrine
Big talk from a company that has free versions EVERYWHERE.
EternalDeathSlayer's Avatar - Comment posted on 01/30/2012 17:28
EternalDeathSlayer
He's somewhat correct. While piracy can help a property like Angry Birds, which has mass appeal and is easily exploited in the form of merchandise such as toys and clothing, what the hell is it doing for some indie game with 8 bit graphics that only hardcore gamers will buy?
CommanderKyubey's Avatar - Comment posted on 01/30/2012 18:14
CommanderKyubey
@ Commandant Oreo I have personally pirated many games and gone on to purchasing them, such as FF9 and many others
Magnus Reborn's Avatar - Comment posted on 01/30/2012 18:40
Magnus Reborn
...says the company whose business model is largely based around giving their game away.

This is getting out of hand. It's one thing to call on companies to evolve their business practices with the changing times. But this piracy apologist shit has to go. Normalizing and/or glorifying piracy isn't progressive or forward thinking. It's ignorant and destructive.
Kanten's Avatar - Comment posted on 01/30/2012 19:17
Kanten
@Commandant Oreo

I've heard of the human race, and I also know that Steam has doubled its sales seven years in a row while PC is supposedly a piracy haven. Largely because Valve acknowledges that piracy exists, it isn't going anywhere, and choose to use great deals and quality service to persuade the users rather than treating them as criminals.

Rather than the others who basically fight tooth and nail with DRM schemes and other shenanigans that DON'T WORK and end up punishing the people that actually *are* paying.

KenAkuma's Avatar - Comment posted on 01/30/2012 19:55
KenAkuma
I'm a pretty big fan of music and I see how this works in that industry all the time.

Pirate a $10 CD, if you like you become a fan, spend around $35 to see them in concert, pay around $20 for shirt/poster ect at concert. In this scenario their is a pretty clear benefit.
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