hot  /  reviews  /  video  /  blogs  /  forum

Rovio CEO: Piracy can bring about more business

2:00 PM on 01.30.2012 // Jordan Devore
  @DtoidJordan

Speaking about piracy at the music conference Midem, Rovio CEO Mikael Hed said something you don't always hear from executives: "Piracy may not be a bad thing: it can get us more business at the end of the day." Granted, this isn't the first time Rovio has made comments of this nature.

According to The Guardian, the Angry Birds developer sees using courts to go after pirates as "futile" -- unless products are being sold which hurt the brand or rip off customers. "We took something from the music industry," continues Hed, "which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have."

"If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow."

Angry Birds boss: 'Piracy may not be a bad thing: it can get us more business' [The Guardian via Eurogamer]




 Reblog (or) Blog Reply

Jordan Devore, Managing Editor
 Follow Blog + disclosure DtoidJordan Tips
Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -