Quantcast
Rovio CEO: Piracy can bring about more business - Destructoid

DestructoidJapanatorTomopopFlixist



Rovio CEO: Piracy can bring about more business


2:00 PM on 01.30.2012
Rovio CEO: Piracy can bring about more business photo



Speaking about piracy at the music conference Midem, Rovio CEO Mikael Hed said something you don't always hear from executives: "Piracy may not be a bad thing: it can get us more business at the end of the day." Granted, this isn't the first time Rovio has made comments of this nature.

According to The Guardian, the Angry Birds developer sees using courts to go after pirates as "futile" -- unless products are being sold which hurt the brand or rip off customers. "We took something from the music industry," continues Hed, "which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have."

"If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow."

Angry Birds boss: 'Piracy may not be a bad thing: it can get us more business' [The Guardian via Eurogamer]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Developer stuff

10:00 PM on 08.12.2014
Oh hey! You can be playing the new Unreal Tournament RIGHT NOW

Epic is making the big leap by embracing live and open development with the new Unreal Tournament. We're seeing this game getting built from the ground up and as it turns out, you can be playing it right now!  This NeoGA...more



4:45 PM on 08.07.2014
Mass Effect executive producer Casey Hudson leaves BioWare

Mass Effect series executive producer Casey Hudson has parted ways with his long-time employer BioWare. He's been at the company for nearly 16 years and previously worked on Star Wars: Knights of the Old Republic as project d...more



3:15 PM on 08.07.2014
Valve releases Dota 2 mod tools and possibly Source 2 (or parts of it)

Valve has released an alpha build of its Dota 2 Workshop Tools which will enable folks to create, share, and play custom maps and game modes for Dota 2. That's going to be huge and if you played custom games in Warcraft III, ...more



View all Developer stuff






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more