Rockstar launched their Social Club service alongside Grand Theft Auto IV a few years back and, if you're really into GTA or Red Dead Redemption's multiplayer odds are you've made good use of the platform. Between the more in-depth stats, leaderboards, and more direct communication with Rockstar, there's a lot to offer. Coinciding with Max Payne 3's impending launch, the service has received a sizable upgrade.
To enhance the social aspects, you'll now be able to customize your profile as well as add/track friends. Exciting stuff, to be sure. As the proverbial icing on the cake, you're invited to create your own "Crew" this week so you can show your online superiority en masse. With their continued efforts in the online realm in Max Payne, Rockstar's changes seems like a welcome addition, and with their penchant for community events I'm sure it can only get better.