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Rockstar doesn't get the hardcore/casual fad photo

In an interview with Develop, Rockstar's Sam Houser has been discussing the success of the Grand Theft Auto series, revealing that the studio's products aren't focus tested like other games, and that they don't develop with the mystical hardcore/casual divide in mind. 

"We always tried to make games that anyone could pick up and play. They may, over time, reveal a lot of structural and mechanical complexity," stated Houser. "But the first mission of more or less any Rockstar game is very easy and engaging for a reason – because new people playing the game have to be gently led into the world of 3D action games, or open world racing games or whatever. This is the way we try to cater for a mass-market."

The Rockstar co-founder admitted that the hardcore/casual divide "doesn't make sense," to his company, stating that: "Good games will usually sell and be popular, bad games will struggle – of any type or genre or style." He added that it will be the big, high impact games that lead the industry as it evolves into a mainstream medium, and also criticized those companies that focus test and pander to a specific demographic, calling such activities "an anathema to creativity."

Houser says a lot of things that make sense (GTA has always been popular with people who game "casually"), but sadly his suggestion that good games tend to do well while bad games suffer isn't as true as it should be. We've seen plenty of excellent titles die in terms of sales while utter trash invariably tops the charts. The mainstream market has no eye for quality, which is why poor movie licenses sell and Big Brother is a highly rated TV show. Watered down, bland, shallow crap is what mostly shifts, because that's what people like.








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23 comments | showing # 1 to 23
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Y0j1mb0's Avatar - Comment posted on 08/16/2008 09:46
Y0j1mb0
Houser made a truckload of sense.


Also, when did Samit become a playable character in Bully?
Myrmidon16's Avatar - Comment posted on 08/16/2008 09:48
Myrmidon16
yea i wish it were like he said, but shitty movies and games end up selling well while gems get overlooked. great example, i went to the premiere of the new woody allen last night. wanna know how many other people were in the theater? ten.
Y0j1mb0's Avatar - Comment posted on 08/16/2008 09:52
Y0j1mb0
Woody Allen still makes movies?
smackifilia's Avatar - Comment posted on 08/16/2008 09:55
smackifilia
There is no such thing as hardcore and casual. Games are games, and good ones are good ones. The real bullshit is how games get rated lower cause they are just for "hardcore" gamers. Such as Bangai-O and Etrian Odyssey. If no one told a casual gamer he was a casual gamer and that game x was only for hardcore gamers, he'd probably enjoy that game and get better at games in general.
randombullseye's Avatar - Comment posted on 08/16/2008 10:00
randombullseye
I like to think of myself as a video game user. Niether gamer, nerd, geek, nor dork. I'm a video game user.
nebones's Avatar - Comment posted on 08/16/2008 10:06
nebones
My girlfriend laughed at me when she heard the whole "hardcore gamer" thing.
ajaxender's Avatar - Comment posted on 08/16/2008 10:12
ajaxender
I think he and everyone else needs to focus on his first point - about the first mission/whatever in their games being fun and engaging. Its a great way to combat the mainstream crap; since mainstream crap is successful because its familiar. People like stuff to be the same; but will also enjoy stuff that is good, IF they can be drawn into it. You notice a lot of bands doing it, at the moment - releasing a fairly radio friendly, poppy song, while their album can be quite different.
Poopface Morty's Avatar - Comment posted on 08/16/2008 10:42
Poopface Morty
I'll agree that the entire notion of hardcore/casual needs to die, like today, but frankly, I'll completely disagree about good games selling more than bad games. That is simply not true and I'm pretty sure Houser would know that.
Excel-2011's Avatar - Comment posted on 08/16/2008 11:33
Excel-2011
My all-purpose argument for this debate is "Because they aren't us."
Lord Bowser's Avatar - Comment posted on 08/16/2008 11:35
Lord Bowser
Good games don't sell well, look at Rockstar's own GTA series. It's sold millions while quality like Okami languishes on the systems with the highest install bases, this generation and last.

Also, this hardcore-casual marketing nonsense needs to die. It simply seems like a tool, filtered into the gaming community from corporate offices, to artificially divide and give kudos to those who devote their time to this consumerist hobby.

Everybody needs a justification for their actions, especially one that is as mindless as gaming, if you boil it down to its base elements, and the 'Hardcore' label seems to serve its purpose well for its intended audience. Kinda like 360 achievements. Though, I find it interesting this is being brought up on 'Destructoid, the hardcore gaming community'...
Gameboi's Avatar - Comment posted on 08/16/2008 11:40
Gameboi
I can understand why people despise the supposed casual vs. hardcore gamer divide, but that doesn't mean it doesn't and shouldn't exist. Deep, involved games have their place, but at the same time -- shallow (and easy to pick up and play) games have their place as well.

For every RE or Bioshock experience, it can be just as much fun to fool around with something simple like Tetris or Guitar Hero.

My only gripe, is that there seems to be a lack of balance these days. I understand that businesses need to make money, and therefor cater to the largest audience, but it sometimes leaves us -- the supposed 'bread and butter' of the industry-- out in the cold.

I feel sorry for the hardcore gamer on a budget, who thought that the Wii was going serve all their needs.
Nergal's Avatar - Comment posted on 08/16/2008 11:59
Nergal
"As long as people will accept crap, it will be financially profitable to dispense it. " ~ Dick Cavett

I think that sums up the mainstream quite nicely. At this point, profit matters more than quality, and until that changes, and people raise their standards, then things may change.
Corak's Avatar - Comment posted on 08/16/2008 12:02
Corak
I'll agree that the whole "hardcore/casual gamer" thing should stop. In terms of sales if you cater to a specific type of demographic you are missing out on a whole other group of people that might enjoy your game. Saying that your game caters to the "hardcore" crowd leaves people who don't consider themselves as "hardcore" thinking they won't like the game and won't pick it up.

His other comment about bad games not selling that well is not always the case. As in other medium like movies such as say There Will Be Blood,, or No Country For Old Men which are great movies, but don't appeal to the majority of the general public. A movie like Meet The Spartans will fill more seats than say a Woody Allen or Coen Brothers flick. Its sad, but as it stands thats where we are.
ducknuckle4k's Avatar - Comment posted on 08/16/2008 13:04
ducknuckle4k
yeah i kinda understand why the divide exists...but anyone who really harps on it is goating up.
its like in music when people like a band thats good, and the band blows up then they toss it to the side...weak. like why are you in this? for you, or cause the game is tight? both right, its a fine line
bottom line if a game is good its good and its gonna satisfy the geeks that are down for this shit and the kool aid drinkers will want a taste cause it looks refreshing. they gotta put some bows and ties and shit make sure it smells good. wow i'm kinda hung over. kool aid is tight too, but "aint no vitamins in that shit" there gotta be something deep about it
ducknuckle4k's Avatar - Comment posted on 08/16/2008 13:23
ducknuckle4k
yeah i kinda understand why the divide exists...but anyone who really harps on it is goating up.
its like in music when people like a band thats good, and the band blows up then they toss it to the side...weak. like why are you in this? for you, or cause the game is tight? both right, its a fine line
bottom line if a game is good its good and its gonna satisfy the geeks that are down for this shit and the kool aid drinkers will want a taste cause it looks refreshing. they gotta put some bows and ties and shit make sure it smells good. wow i'm kinda hung over. kool aid is tight too, but "aint no vitamins in that shit" there gotta be something deep about it
stevesan's Avatar - Comment posted on 08/16/2008 13:54
stevesan
i think good games will always sell well, with competent marketing. let's face it. it's pretty obvious why ICO, Okami, and Psychonauts all sold like shit: no marketing, people didn't know wtf the game was (action? adventure? wuh?), and their gameplay was pretty mediocre (admit it. ADMIT IT).

and sure. shit licensed games will always sell over a million, but they will never do the ridiculous numbers that good games with good marketing (CoD4, BioShock, GTA4, etc.) can do.
Drunken Haze's Avatar - Comment posted on 08/16/2008 14:12
Drunken Haze
"Good games will usually sell and be popular, bad games will struggle"

GTA4 being the exception to that rule then. Also, while I understand the reasoning behind having the first few missions as simple fetch and carry stuff to ease people into the controls, how many people havnt worked it out after 6 hours, when the missions are still as retard simple?

Lets face it, GTA is a casual game. The only difficulties come not from the complexity of what you have to do but from the poor controls/game mechanics. GTA4 is basically a collection of mini games for adults.
Kent's Avatar - Comment posted on 08/16/2008 16:26
Kent
^^^you thought GTA 4 was a bad game?
Demtor's Avatar - Comment posted on 08/16/2008 17:00
Demtor
Cool, so this Sam Houser guy sounds pretty intelligent. I've always loved playing Rockstar games for some reason, and now I understand why. They make fun games.

I think some companies don't market the games they release sometimes. For whatever reasons, mostly involving money I'm sure. Like a movie company that limits the release of their new film and runs no ads for it. (Midnight Meat Train, anyone?) Makes no sense to me, but somewhere their is an office filled with suits making decisions only they understand.

I'd like to see some better viral marketing for games. The Dark Knight really did well to bring itself to the internet goers and look at them rolling in extra $$$. Spend money to make money does work sometimes.
RWarrior1CO's Avatar - Comment posted on 08/16/2008 17:00
RWarrior1CO
Uh, I had a lot of fun with GTA4, well, that is, after I tuned out the "anti-prosperity and happiness" message. They deserve their success.

Also, I haven't played anything on my Wii for months. Thanks, Nintendo!
mistic's Avatar - Comment posted on 08/17/2008 04:52
mistic
it doesn't seem to make sense, but to say it isn't there or to ignore it just seems horribly wrong to me... businesswise...
Holyetheline's Avatar - Comment posted on 08/17/2008 08:52
Holyetheline
I bloody hate Big Brother. It's a terrible show. Mainstream audiences suck. This is also probably why bands like Nickelback are famous.
mikeyed's Avatar - Comment posted on 08/17/2008 12:02
mikeyed
How many companies really do focus testing with video games? Don't they hire play testers to figure that stuff out?
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