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Retro Centipede ad gives Kafka wood

7:56 PM on 04.07.2007   |   Nex


The above ad comes courtesy of Wired's Game|Life blog, and it proves the old adage "sex sells, but making obtuse references to the works of Franz Kafka sells more".

How did we go from ads like the above piece of awesome, to the creepy, meta babys-as-demons spots Sony is pushing on us today? I can only assume it has to do with the fall of the Berlin Wall, and the subsequent modernization of the German politico-economic infrastructure. To quote another old adage; "ein vereinheitlichtes Deutschland ruiniert alles".

 








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11 comments | showing # 1 to 11
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fromagex's Avatar - Comment posted on 04/07/2007 19:57
fromagex
that is a fantastic commerical
Tron Knotts's Avatar - Comment posted on 04/07/2007 20:17
Tron Knotts
Classic, pre-Tron video game stlye.
Rockvillian's Avatar - Comment posted on 04/07/2007 20:33
Rockvillian
Un Centipéde Andalou
pooper's Avatar - Comment posted on 04/07/2007 20:50
pooper
HA! Kafka...
c--b's Avatar - Comment posted on 04/07/2007 21:00
c--b
Pretty neat how they replaced the gunboat etc. sounds with 8-bit atari sounds.

Otherwise it looked to be about what I would expect from the time it was made.
Aaron Mxy Yost's Avatar - Comment posted on 04/07/2007 23:33
Aaron Mxy Yost
That centipede was in your bed, nailing your girlfriend.
CannibalCalvin 's Avatar - Comment posted on 04/08/2007 00:07
CannibalCalvin
Why did these commercials go out of style? I simply can't understand it.
JuanClaudius's Avatar - Comment posted on 04/08/2007 01:15
JuanClaudius
uh, aside from the fact that insects are involved how does this relate to kafka?
comradetrotskii's Avatar - Comment posted on 04/08/2007 01:23
comradetrotskii
Its more Cronenberg than Kafka. not that the two aren't interrerated but as JuanClauadius says it has little to do with Kafka other than a slight relation to 'The Metamorphosis' because it has giant insects. Its hardly Kafkaesuque in any sense of the word.

I wrote this while blind drunk on citrus flavoured Absolute.
Paul Soth's Avatar - Comment posted on 04/08/2007 03:36
Paul Soth
Oh shit, my Drama-Meter is starting to beep...
Justice's Avatar - Comment posted on 04/08/2007 04:14
Justice
Big Green Dicks sucking you into the game!
Play harder!


(My submission for the subtitle to the game, it made it to the finals but lost)
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